What to Sell on Amazon: A Comprehensive Guide for 2025

How to choose what to sell on Amazon in 2025

Selecting your Amazon product catalog for 2025 must be taken seriously. Target products with high and consistent demand from consumers. Research competition to discover niches with healthy demand but not excessive competition. Most importantly, make sure your selected products have decent profit margins after factoring in all costs involved. Keep an eye on Amazon's projected trends for 2025, including the rising popularity of eco-friendly goods, the continuous evolution of tech gadgets, and the enduring appeal of niche hobbies.Pivoting your product strategy toward these considerations can really make your success much more likely.

What are the best products to sell on Amazon

If you're wondering what are the best items to sell on Amazon in 2025, the key is to tap into trending categories with consistent demand and room for innovation. Here are ten top-performing product types:

• Smart home items

Smart home items like Wi-Fi plugs, motion sensors, and smart bulbs continue to be in demand as more consumers seek convenience and cost savings. Such products have great repeat buy and accessory upsell potential. As smart living continues to grow, the category is going to be a long-term value driver.

• Wellness and health tech

Posture correctors, sleep trackers, and travel massagers are among the popular health devices. People are investing in health at home increasingly, especially after the pandemic. Devices that combine technology and self-grooming are trending across all age ranges.

• Pet care accessories

Pet owners are spending more on high-quality items like grooming tools, pet cameras, and eco-friendly litter boxes. The market for pets is booming, and niche innovations like smart feeders or calm beds—can perform well in search results. Repeat customers will most probably be loyal customers.

• Home office equipment

Hybrid and remote work are here to stay, and equipment such as laptop stands, ergonomic chairs, and ring lights is still in vogue. People are upgrading their workspaces for productivity and comfort. Ready-to-assemble office sets or trendy accessories can differentiate you.

• Sustainable fashion products

Customers are actively looking for sustainable fashion products like organic cotton clothing, reusable shopping bags, and low-waste accessories. Products that have clear sustainability advantages and strong brand messages are most likely to thrive in this values-based segment.

• Outdoor adventure equipment

Camping equipment, backpacks, water purification equipment, and lightweight travel equipment are best sellers among the increasing population of outdoor recreation enthusiasts. Travelers, backpackers, and adventurers alike use and enjoy light, hard-use, and multi-functional equipment.

• Personal care and beauty (Trend category)

Clean beauty, skincare appliances, and vegan makeup are ruling the beauty category. Facial sculpting devices, LED masks, and cruelty-free products are driving conversions. Consumers are drawn to products with the assurance of self-care and visible results.

• Sewing, craft & art (DIY emphasis)

Paint equipment, DIY kit, embroidery floss, and resin molding continue to interest a maker segment. As leisure activities are now being found to be hobbies for one to have as well as part-time entrepreneurial ventures, placing products in tutorial or startup packages can be a wonderful performance.

• Baby essentials (Necessities & innovative)

Diaper bags, white noise machines, and soft organic wear are necessities. Parents are constantly searching for safe, innovative, and time-efficient baby solutions. Solutions with multi-functionality or travel-friendly designs will attract attention.

• Small electronics & accessories

Phone docks, charging docks, earbuds, and Bluetooth accessories are good solid sellers. Lightweight and extremely portable, a lot of these enjoy high turnover levels and capitalize on impulse buying. With constantly upgrading technology, accessories are constantly in demand.

What to sell on Amazon to make money: tricks for profitability

If you're aiming to earn a profit on Amazon, the key lies in strategy. With the right approach, even small sellers can build a highly profitable business. Below are proven tactics to maximize earnings and stay competitive in 2025:

• Focus on high-demand, low-competition products

Look for products that shoppers consistently search for but have limited quality options or few established sellers. Use tools like Helium 10 or Jungle Scout to identify these sweet spots based on keyword volume, review count, and price trends.

• Leverage Amazon FBA for efficiency and visibility

Utilize Amazon's Fulfillment by Amazon (FBA) service to handle storage, packing, and shipping. This not only streamlines your operations but also often leads to increased product visibility, eligibility for Prime shipping, and a higher likelihood of winning the Buy Box, all contributing to more sales.

• Optimize product listings for SEO

Enhance the discoverability of your products by optimizing your Amazon listings for search engines. Use relevant keywords in your product titles, bullet points, descriptions, and backend search terms. High-quality images and compelling content can also improve your listing's performance.

• Use dynamic pricing and promotions

Implement dynamic pricing strategies to automatically adjust your product prices based on factors like competitor pricing, demand, and inventory levels. Additionally, strategically utilize promotions, discounts, and coupons to attract customers, boost sales volume, and clear inventory.

• Invest in Amazon ads (PPC)

Utilize Amazon's Pay-Per-Click (PPC) advertising platform to increase the visibility of your products. Sponsored Products, Sponsored Brands, and Sponsored Display ads can help you reach a wider audience actively searching for products like yours, driving traffic and sales.

By combining these profitability strategies with smart product choices and optimized listings, you can turn your Amazon store into a steady income stream. But beyond what you sell, how you present your products plays a critical role in attracting buyers and standing out from competitors. That’s where Pippit comes in. It helps you create stunning visuals and compelling videos that boost your listings and increase conversions.

How Pippit can supercharge your Amazon sales and growth

Sick of your Amazon listings disappearing into thin air? Pippit is a creative AI platform that assists sellers in creating professional-grade product images and videos customized for e-commerce success. With its background removal, AI avatars, and batch editing capabilities, it makes content creation a breeze and keeps your Amazon listings ahead of the pack. Whether you're introducing a new product, seasonal promotion, or optimizing listings for existing products, Pippit assists you in providing high-end visuals that maximize clicks and conversion. It suits solo sellers, expanding brands, or agencies serving multiple storefronts. Now let's see what you can accomplish with Pippit to come up with competitive product visuals, improving your Amazon performance.

How to create stunning product images with Pippit

Ready to make your product listings visually irresistible? With Pippit, you can create professional-grade images in just a few clicks. Here’s how:

STEP 1
1. Upload your product photos

Start by opening "Product photo" on the Pippit Home screen to enter the image creation environment. Here, you will find an interface inviting you to drag and drop your product photo or tap the plus (+) icon to upload it manually from your device. This is where you will start editing your raw image to produce a refined, professional-looking product visual.

STEP 2
1. Edit and enhance your images

Once you upload your photo, Pippit leads you to a robust editing dashboard where you are able to turn your product image into a quality listing picture. Utilize the "AI background" panel on the left to automatically swap out bland backgrounds with lively presets, prompts, or lifestyle shots. You're also able to adjust background colors to suit your brand. For more in-depth customization, go to "Edit more" on the top right to insert stickers, shapes, or design items. Insert text to label or highlight major features, and touch up lighting, contrast, and shadows to achieve a sleek, attention-grabbing appearance for your product.

STEP 3
1. Download and share

When your product image is complete, click on the "Download" button located at the top of the screen. A drop-down menu will pop up from which you can select the file format (for example, JPG or PNG), resize the image, and specify whether to use a watermark. Once you've verified your preferences, click on "Download" to save the image to your device. You can now leverage your high-quality images on Amazon product pages, listings, or promotional materials to increase visibility and sales. You can also share the downloaded image across your social media or email campaigns to boost reach and engagement.

How to create compelling product demo videos with Pippit

Elevating your listings further, engaging product demo videos can significantly boost customer understanding and purchase confidence. Here's how Pippit helps you create compelling video content:

STEP 1
1. Choose a template or start from scratch

To begin creating your product demo video, go to the “Inspiration” section on the left sidebar of Pippit's homepage. Click on Video templates and in the search bar at the top, type keywords like “product showcase” or “promo video” to explore ready-made templates. Browse the selection and click “Use template” on one that suits your product and style. These templates are pre-designed for e-commerce, saving you time while maintaining a professional look.

Alternatively, you can start from scratch using the "Video editor" under "Video generator" for full creative freedom.

STEP 2
1. Add and customize your product footage and visuals

Once you've chosen a template or a blank canvas, seamlessly integrate your product footage, images, and other relevant visuals into the Pippit video editor. Use the Media button to upload your files and drag them into the timeline. Pippit's intuitive tools let you trim clips and arrange scenes for smooth transitions. Highlight product features by using the Text tool to add overlays, and enhance engagement through the Audio button to insert background music or sound effects. To explain product benefits clearly and professionally, you can include AI presenters through the Avatars option. Customize your video further with the Elements panel, where you can add icons, stickers, or shapes. Adjust colors, fonts, and overall layout to reflect your brand identity, resulting in a polished and cohesive product presentation.

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1. Step 3: Export, share and track performance

Once your video is ready, click the "Export" button in the top right corner to finalize your project. You'll see two options: "Download" the video to your device or "Publish" it directly to platforms like TikTok, Facebook, or Instagram. In the export settings, you can customize the file name, choose whether to include a watermark, set the resolution, adjust frame rate, and select the format. After downloading, your video is ready to be added to your Amazon listing or used in marketing campaigns. You can also use Pippit's analytics tools to track how your video performs and refine future content.

Key features in Pippit to create stunning Amazon visuals

• Extensive template library

Pippit has a huge library of customizable templates that are tailored for e-commerce. From creating product showcase videos, promotional banners, or demo videos, the templates help you maintain a uniform brand appearance while streamlining content creation.

• AI background removal

Automatically remove backgrounds from product images with a single click. The functionality enables you to create clean, studio-grade images that conform to Amazon listing requirements and increase visual appeal, especially in combination with lifestyle or AI backdrops.

• AI avatars and voiceover

Pippit allows you to add natural-sounding voiceovers and realistic AI avatars to your videos. These avatars can introduce your product, explain its benefit, or take the viewer through a demo, so your listings are more lively and engaging without having to cast talent.

• Batch editing capabilities

Having to refresh entire product lines? Pippit offers batch editing, where you can make identical edits, use the same background, or add design changes to multiple images at once. It is especially helpful for sellers that have big catalogues or ones that run promotional campaigns seasonally.

• Auto-publishing and analytics

After creating your visuals, Pippit does auto-publishing to TikTok, Facebook, or Instagram. Its built-in analytics tools allow you to track performance metrics such as views, engagement, and click-through rates, making it possible for you to optimize your creative strategy and push Amazon conversion rates.

What are the requirements to sell on Amazon

Before you start the process of how to sell on Amazon, it’s essential to understand the requirements to sell on Amazon in 2025. Meeting these foundational criteria ensures your seller account is set up for long-term success. Below is a detailed explanation of each step:

• Create an Amazon Seller Account

The first step is registering for an Amazon Seller Account on Seller Central. You'll choose between an Individual or Professional selling plan. The "Individual plan" is free but charges a $0.99 fee per item sold, making it ideal for low-volume or occasional sellers. The "Professional plan" costs $39.99 per month and unlocks advanced selling tools, advertising features, and the ability to list products in bulk. This plan is better suited for serious or scaling sellers.

• Understand and adhere to Amazon's Seller policies and guidelines

After you have an active account, you must adhere to Amazon's seller policies. These include policies for order shipping time, customer communication, return processing, and forbidden products. Intentional or accidental violations can result in suspensions or account bans. Maintaining current information on updates of Amazon's policies and high seller performance rating is necessary in order to avoid punishment.

• Meet Amazon's product listing requirements

Amazon expects each product that is listed to adhere to very strict guidelines for consistency and quality throughout the site. This involves your listings being descriptive, clearly worded titles, keyword-density bullet points, high-quality images of the product (ideally on a white background), and distinct product IDs such as UPCs, EANs, or ASINs. Maintaining these listing standards not only guarantees approval but also enhances visibility in search results.

• Provide valid Tax information

To comply with tax laws and receive payouts, sellers must provide valid tax details. In the U.S., this includes an Employer Identification Number (EIN) or a Social Security Number (SSN). Sellers in other countries must submit local tax information such as a GST or VAT number. Amazon uses this information for tax reporting and to verify your identity as a legitimate business or individual seller.

• Establish a system for customer service and order fulfillment

You'll need to decide whether to handle fulfillment yourself or use Amazon’s FBA program. With Fulfillment by Amazon (FBA), Amazon manages your inventory, packaging, shipping, and even customer returns, making it easier for you to scale. If you choose Fulfillment by Merchant (FBM), you'll be responsible for storage, shipping, and customer support. Whichever method you choose, ensure that your operations can maintain timely delivery and responsive customer service.

• Consider relevant business licenses and permits

Depending on your location and product type, you may be required to hold business licenses, seller permits, or product-specific certifications. For example, selling dietary supplements may require health certifications, while electronics might require safety compliance documentation. Failing to secure these licenses can result in legal issues and listing restrictions, so it's important to verify requirements before listing certain products.

What does it cost to sell on Amazon in 2025?

It is critical to understand how much it costs to sell on Amazon in 2025 in order to budget your business successfully. Although the platform has huge reach and convenience, the seller needs to budget for some fees that influence profit margins. These fees are account fees, referral fees, FBA charges, and others.

• Account subscription fees

There are two plans. The "Individual plan" is free of charge but has a fee of $0.99 per item sold, and it is suitable for low-volume sellers. The "Professional plan" costs $39.99 per month and is suitable for sellers of more than 40 items per month or for those who want to post ads and use advanced tools.

• Referral fees:

Amazon charges a referral fee for each item sold. This usually ranges from 8% to 15%, depending on the product category. For example, electronics have a lower fee (around 8%), and fashion and beauty items may have higher fees.

• Amazon Fulfillment by Amazon (FBA) fees

FBA sellers pay for storage and fulfillment. Fulfillment is $3.22 to over $6.50 per item, which varies with size and weight. Storage is billed monthly per cubic foot—usually $0.87 for standard-sized items and more for oversize or extended storage.

• Optional fees

Sellers can also have discretionary expenses such as advertising (Amazon PPC), labeling charges, return processing charges, and fees for additional content such as A+ listings. Foreign sellers may also have currency conversion charges.

• Breakdown of costs for new and growth sellers:

New sellers: Be prepared to spend $500 to $1,500 upfront on inventory, FBA charges, and standard listing tools.

Growth sellers: As the business scales, monthly expenses can range from $2,000 to $5,000 or more, depending on advertising spend, inventory volume, and storage requirements.

Conclusion

Thriving on Amazon in 2025 depends on strategically choosing in-demand products, mastering the complexities of FBA, and optimizing your listings for profitability. This manual has provided you with knowledge to identify best-selling categories, learn Amazon's needs and expenses, and execute critical strategies to boost your earnings. Nevertheless, in the competitive e-commerce market today, visual attractiveness is essential in order to stand out. Pippit gives you the ultimate edge by allowing you to easily create professional-quality images and compelling videos that grab customer attention and present your products in the best light. With Pippit's easy-to-use tools, you can turn your listings into visually appealing experiences that drive conversions and boost your Amazon growth. Ready to take your Amazon store to the next level? Discover Pippit today and unleash the power of amazing visuals!

FAQs

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1. What are some common mistakes new sellers make when deciding what to sell on Amazon?

One of the mistakes in researching what to sell on Amazon is picking saturated or trend products without researching the market. Most new sellers ignore profit margins, downplay competition, or don't even consider fees such as FBA and shipping. Another mistake is ignoring the fact that product presentation plays a critical role in impacting conversions. That's where Pippit comes in—helping you design eye-catching visuals that command attention and instill trust from the very product listing.

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1. How can I find the best items to sell on Amazon in niche markets?

When searching for what are the best products to sell on Amazon, target niche products with stable demand, low competition, and high customer interest. Analyze search trends and reviews in your target niche using tools such as Jungle Scout or Helium 10. Once you have selected a product, using Pippit can enhance your success in these niche markets by allowing you to create highly targeted and visually compelling content that resonates with the specific interests and preferences of your ideal customer within that niche.

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1. How do I optimize my Amazon FBA business to make more money?

To maximize your Amazon FBA business to earn more, concentrate on effective inventory management to minimize storage charges, streamline your product listings with proper keywords and high-quality images, set competitive prices, and offer good customer service. Pippit comes into the picture here as it allows you to design amazing product images and videos that will really enhance your click-through and conversion rates and thereby boost sales and profitability within your FBA model.