Redefining Videos: Impact of AI Avatars and Natural Language Generation

What is natural language generation (NLG)

Natural Language Generation (NLG) is an artificial intelligence process that transforms structured data or text input into coherent, human-readable text or speech.

Unlike Natural Language Understanding (NLU), which focuses on interpreting and understanding human language, NLG is concerned with producing it. While commonly seen in chatbots, NLG's capabilities extend far beyond simple conversational agents. It is a powerful tool used for generating detailed reports from data, automatically creating various forms of content like articles and product descriptions, and even localizing text for different languages, effectively bridging the gap between data and human communication.

How AI video creation and NLG work together for marketing

The power of AI video creation platforms is significantly amplified by the integration of Natural Language Generation. This collaboration automates and enhances various stages of the video production pipeline, making it faster, more efficient, and highly scalable for marketing purposes.

• Text-to-video generation: At the core of this synergy is the ability to generate video directly from simple text prompts or structured scripts. NLG takes the lead in processing this text input, understanding the content, and identifying key information, sentiment, and structure. AI video creation tools then use this processed text to automatically select or generate corresponding visual elements, such as relevant stock footage, images, icons, and background music.
• Script generation/enhancement: NLG plays a crucial role even before the video generation begins by assisting in the creation and refinement of video scripts. Marketers can provide keywords, a brief outline, or define the video's goals and target audience. NLG algorithms can then generate initial script drafts, suggest different linguistic styles, or enhance existing scripts for clarity, conciseness, and impact.
• Avatar dialogue and performance: For marketing videos utilizing AI avatars, the combination of AI and NLG is essential for creating realistic and engaging presentations. NLG generates the dialogue for the avatar based on the provided script or data. AI then takes this generated speech and synchronizes it with the avatar's lip movements, facial expressions, and body language.
• Dynamic content creation: The true power of AI and NLG working together for marketing lies in their ability to facilitate dynamic content creation. By connecting video generation platforms to data sources or allowing for variable text inputs through NLG, businesses can automatically generate multiple versions of a video tailored to different audiences, regions, or even individual customers.

Now that you have gained a significant idea regarding what Natural Language Generation (NLG) is and how it can efficiently work together with AI to provide you with the desired results, it's time you take a look at Pippit—one of the industry-leading AI and NLG tools.

Simplify marketing with Pippit's AI avatar video generation

With Pippit's AI avatar video generation, creating engaging marketing videos just got easier. Imagine effortlessly transforming your marketing messages into compelling videos featuring realistic AI avatars that speak your script. This is invaluable for scenarios like generating quick social media updates or personalized product explainers. Pippit leverages AI and Natural Language Generation to turn text into natural-sounding speech and animate avatars, dramatically simplifying video production. This integration allows marketers to create scalable, engaging content without extensive video editing expertise. To learn more about how Pippit works, consider reading our comprehensive guide in its entirety.

How to generate AI avatar videos using Pippit in 3 easy steps

If you are planning to introduce a new strategy into your marketing mix, then utilizing AI avatars for creating advertising or marketing videos could prove to be a great way to attract customers and increase online engagement for your products and/or services. Thankfully, Pippit, which is a robust natural language generator, allows the creation of AI-generated avatar videos without you having the necessary talent and expertise, in just a few minutes. But, before you proceed to create your desired videos, be sure to first sign up for the platform through the official link provided below. Once you do that, carry out the recommended steps provided by us, and you will be good to go.

STEP 1
1. Access the "Avatar Video"

Begin the creation process by first visiting Pippit's home page and then clicking on the Video Generator option. Under Video Generator, select the Avatar Video feature.

STEP 2
1. Enhance your video with custom avatars and script

Upon clicking that, a pop-up window will come up on your screen, and you will be asked to choose your avatar. You can browse through the recommended avatars on your screen and even filter the results using the various parameters given, such as gender, age, figure, pose, outfit style, etc. Alternatively, if you are looking to create a custom avatar, then you can select the My Avatar option and start generating one.

Once you complete the avatar creation process, you will be required to enter the script for the avatar video, which will then be converted into speech automatically by Pippit's AI. In addition to that, you can select your preferred language and even the caption style for the text to appear on your avatar video.

STEP 3
1. Preview and export your video

If you are happy with the results, you can then proceed to export your video by selecting the desired export quality. Once exported, you can share the video across all your social media channels with ease.

Key features of Pippit for AI avatar video generation

• Ability to select your avatar

Pippit allows you to select the type of avatar you want to be included in the video that you are generating. Whether you are going ahead with the recommended ones or simply want to create your own custom avatar, you will never be bogged down by the range of options you will have at your disposal.

• AI-based captions & subtitles

Your AI avatar video will have subtitles and captions, and based on your selected styles, you will be able to showcase your unique creation to your audience. In addition to that, you can choose the preferred language your video script will be in, allowing you to target the local crowd as well.

• AI-generated, natural voices

The AI avatar video that you will be creating with Pippit will contain AI voices or speech, since your written script will be converted into spoken words using the platform’s generative artificial intelligence. Fortunately, you will also be able to change your avatar’s voice or even add a custom voice, if needed, for your specific use case scenario.

• Advanced exporting options

Finally, coming to the export options, Pippit allows you to download your created AI avatar video as per your desired specifications. You will have the option to select the resolution, quality, frame rate, and even the format before downloading.

Benefits of using AI and NLG for marketing videos

Nowadays, natural language generation (NLG) and artificial intelligence (AI) are slowly changing the way we create online content, and their impact can also be seen in marketing or advertising videos, where companies are pushing for more content innovation and diversity. So, if these technologies can be leveraged properly, then businesses will also be able to unlock a range of benefits, some of which have been listed below.

Benefits of using AI and NLG for marketing videos

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1. Massive time savings

One of the major advantages that you will achieve with AI and NLG for your marketing videos is the amount of time you will be saving when creating or producing content. Traditionally, video creation is a time-consuming process where you will need to hire models, photographers, and editors to complete the task. However, if you are using a platform like Pippit, you can easily create AI-generated videos by inputting your necessary requirements without spending much time and effort. This will help you to streamline your workflow, which can then be utilized for other, more important tasks.

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1. Significant cost reduction

Creating traditional videos is always a financial black hole, where you will need to spend on equipment and people, making the entire process unsustainable for startups, individuals, or small businesses. But if you can automate your content generation process through the use of AI and NLG tools, the overall overhead cost will be reduced. This will come in handy, especially when dealing with limited marketing or advertising budgets.

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1. Unprecedented scalability & personalization

With AI and NLG, you can scale your content instantly. It does not matter if you are a company with a niche audience or an MNC with a wider audience pool; you can easily scale the content generation speed up or down based on your needs. In addition to that, these tools also provide in-depth customization, allowing you to tailor your content just the way you want. From changing avatar faces in videos to altering avatar voices, the options are endless.

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1. Accessibility & low barrier to entry

It should not come as a surprise to learn that creating professional video content, especially marketing or advertising videos, requires experience and know-how. But the introduction of AI and NLG in this field has practically lowered the barrier for entry, where tools like Pippit offer intuitive interfaces that are easy to memorize and learn for the common layman. Such a small feature empowers small businesses and marketers to create video content for promoting their products and/or services without having to worry about the complexity of the task.

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1. Faster iteration and testing

Compared to the speed of humans creating video content, AI does the same thing way faster, where marketers can generate multiple variations of a marketing video in just a minute. This allows businesses to perform A/B testing on social media platforms to see which type of content is gaining more engagement and traction, ultimately helping them to properly plan their next moves.

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1. Consistency

Consistency is the key to success, and the same principle can be applied to marketing fundamentals as well. If you are not consistent with your social media posting schedules, especially when promoting your products and/or services, then your online audience engagement will slowly degrade. On the other hand, if you properly utilize AI and NLG, then you will be able to create video content regularly, which will greatly help in boosting the online presence of your business or brand.

Practical marketing uses of natural language generation

There are various ways through which AI and NLG video creation can help out marketing teams, especially from a practical viewpoint. The following are some of the common applications that you expect to utilize through these aforementioned technologies.

• Social media content

Social media, these days, basically thrives on rapidly consumable and engaging video content. And the ideal way to create such content would be to use emerging technologies like AI and NLG. For instance, you can generate short videos featuring tips and tricks, create product announcements, develop videos that contain inspiring quotes, and more. Furthermore, with NLG, or Natural Language Generation, you can effortlessly create catchy videos with text overlays or voice-overs based on just simple inputs.

• Explainer & how-to videos

In addition to creating rapidly consumable videos, you can also create intellectual-level stuff with AI and NLG, such as explainer and how-to videos. You will be able to generate clear and concise scripts with NLG that can break down information into easily digestible steps while also adding animated graphics or stock footage, which will then be properly synchronized with the previously generated narration.

• Product demos

When it comes to product showcases, they often require detailed demonstrations that are informative to the audience. This means that you can seamlessly utilize AI and NLG to simplify the creation of such videos as well. Instead of trying to rely solely on live demonstrations or complex screen recordings, NLG will be able to help you generate video scripts that can highlight features and benefits of your desired product and/or service. Once done, you can then use AI to create visual representations of the same (including in 3D), ultimately leading to a more polished and professional output.

• Personalized sales outreach

If you want to create custom introductory videos for your products and services, then there is no better way to do that than using AI and NLG technologies. By utilizing customer relationship data and high-quality visuals, you will be able to create videos that are specifically designed to target a distinct customer profile or audience group.

• Internal communications & training

Internal communications and training are essential for every business out there, and the introduction of AI and NLG in this space makes the job a lot easier for project managers. With NLG, managers can create training and internal communication memos, while the use of AI will help in converting those memos into watchable content, thereby making the onboarding procedure for new recruits easier.

• Localized marketing

For any business, targeting local markets is just as important as targeting international markets. So, if you want the marketing materials for your international audience to be adjusted for the local crowd, then you can easily do so with the help of AI and NLG. Cost-effective generative AI tools like Pippit allow creating content in a variety of different languages, which helps companies break the language barrier and cater to the local customers with ease.

• Customer support videos

Lastly, you have customer support videos, which can also be created with the combination of AI and NLG. For example, NLG can be used to generate FAQs based on the common problems faced by users of a product and/or service, while AI can help in turning those FAQs into full-blown videos for easy consumption.

Conclusion

In conclusion, the synergy of AI and Natural Language Generation is truly making marketing video creation easier and more effective than ever before. By automating scripting, simplifying production, and enabling unprecedented levels of scalability and personalization, these technologies dismantle traditional barriers of time, cost, and technical expertise. From generating rapid social media content and clear explainer videos to producing personalized sales outreach and localized campaigns, AI and NLG empower marketers to create a diverse range of video assets with remarkable efficiency and consistency.

As AI and NLG continue to evolve, tools like Pippit will become even more powerful, solidifying AI video creation as an indispensable tool in the modern marketer's arsenal. So, if you are ready to experience the future of marketing video creation and unlock those aforementioned benefits for your business, then be sure to explore Pippit today and see how easy it is to create compelling videos that convert!

FAQs

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1. What is the difference between NLG vs. NLP?

NLP or Natural Language Processing is about making computers understand human language (otherwise known as input), while NLG or Natural Language Generation is about making computers produce human language (otherwise known as output). With Pippit, you can harness the power of both NLP and NLG with its powerful AI avatar generation feature.

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1. What is Natural Language Understanding (NLU)?

NLU or Natural Language Understanding, is also a part of NLP that specifically deals with the task of enabling computers to comprehend the meaning as well as the intent behind human language. In other words, NLU goes beyond just basic word processing to truly grasp the nuances, context, and semantics of human text or speech. If you are unaware, Pippit utilizes NLU to convert written text into spoken words (with emotions) when generating AI avatar videos.

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1. What are Natural Language Generation tools used for?

There are various application areas where natural language generation tools might be used, including content creation, automated reporting, accessibility, chatbots and virtual assistants, data-to-text summarization, and so on. And the good news is that with platforms like Pippit, you can create AI avatar videos, AI talking videos, and plenty of other types of remarkable content.