What Is AdTech? An Introduction to Digital Ad Technologies

What is AdTech

AdTech, short for advertising technology, refers to the tools and software used to plan, run, and analyze digital advertising campaigns. It includes platforms for buying ad space, targeting specific audiences, tracking performance, and automating ad delivery.

Marketers use it to reach the right people on websites, apps, social media, and search engines. Some of the common AdTech platforms include demand-side platforms (DSPs), data management platforms (DMPs), and ad exchanges. It allows brands to show more relevant ads, manage budgets better, and improve results. It's a key part of how digital ads are created, delivered, and measured on different channels.

Types of AdTech advertising

• Programmatic advertising

Programmatic advertising changes how ads are bought and sold through automation. It connects advertisers with online platforms in real time to decide where to place an ad based on the audience, timing, and available space. This method adjusts to shifting demand, which means ads reach more relevant people at the right moment.

• Video advertising

Short videos now take up a huge part of online attention. So, it's no surprise that video advertising has grown along with it. These ads run before, during, or after a video someone chooses to watch. Many platforms also place them between scrolling sessions or alongside news content. Since people usually pause longer on moving content, short and direct clips often leave a stronger effect than plain banners or static posts.

• Demand-side and supply-side platforms

To connect buyers and sellers of ad space, AdTech uses two key platforms. The demand-side platform (DSP) is used by advertisers who want to place ads. The supply-side platform (SSP) is for publishers who own websites or apps with available ad space. These two platforms talk to each other through automated bidding. When a visitor lands on a page, the system decides in real time which ad to show based on bids, timing, and audience match.

• Data management platforms

Data management platforms collect user details from multiple sources, such as websites, devices, and past interactions. Advertisers use this data to segment users into groups with similar interests or behaviors. This focuses each campaign on the right group, so the ads are more likely to connect with the person who sees them.

• Search engine marketing platforms

Search engine marketing focuses on placing ads within search results. When someone types a keyword, these ads appear above or alongside the results. Advertisers use tools like Google Ads to target individuals who are already looking for something specific. This type of ad placement works well for products or services people want immediately, such as local stores, flights, or event tickets.

Key benefits of AdTech solutions for advertisers

• Smarter use of ad budget

It's common to spend on ads that miss the mark. AdTech technology steps in by showing which channels perform better and where the attention goes. When the data points to results, you can adjust spending in real-time. This brings the focus on ads that lead to action rather than wasting budget on guesses.

• Smoother campaign management

When you handle a campaign on different platforms, it often leads to scattered tasks. The AdTech landscape brings everything into one place. You can schedule ads, set audience preferences, and update creatives in one dashboard.

• Clear view of performance at each stage

A full campaign isn't built on one number. AdTech breaks down each step from impressions to clicks to conversions. You see what's working and where people lose interest. These small details shape better decisions in the next round of edits or strategy updates.

• Easier to automate and grow campaigns

AdTech advertising takes repetitive actions off your plate. For example, if one version of an ad draws more attention, the system can shift focus toward it. This reduces time spent on manual changes and moves the campaign forward at the same pace.

• Track users on all devices

People move from one screen to another throughout the day. Someone might scroll on their phone in the morning and return later from a laptop. AdTech tracks those shifts so you see the full path, not just one part of the journey. This way, you get a deeper look at what led to the final click or purchase.

Why AdTech advertising teams choose Pippit for content creation

Pippit is a creative tool built for teams that need to move quickly and stay sharp in a crowded digital space. It brings together video generation, product visuals, and ready-made assets in one platform, so your team spends less time switching tools and more time focusing on campaigns that connect.

Media teams, marketers, small business owners, and agencies use Pippit to create videos & product photos, design layouts, generate sales posters, and batch edit images for their AdTech advertising campaign. For AdTech teams, this means quick content that's ready to schedule, post, and track from the same workspace.

Three quick steps to using Pippit for AdTech advertising

Here's how you can create ready-to-use ads in three simple steps using Pippit's AI video generator.

STEP 1
1. Open the video generator

Start from the AI Video Generator in the left-hand menu. Type a short prompt that describes your ad. For example, "Ad for back-to-school sale" or "Launch video for organic skincare." You can also upload your own images, paste a link, or drop in a full script. Then, click the settings icon to choose language, avatar, and length, and hit "Generate."

STEP 2
1. Generate video

Once your content is loaded, you can click "Edit Video Info" to upload your logo and add your brand name. Then, scroll to "More Info" to add highlights, audience type, or extra details. You can enter a custom script or let Pippit draft it for you. Then, head to "Video Settings" to pick a voice, choose the aspect ratio, and decide how long the video should run. When ready, click Generate.

STEP 3
1. Export and share

After the video finishes rendering, preview all the versions. Choose the one that fits your goal best. Click "Export," pick the resolution, and download it in your preferred format. If your Facebook, TikTok, or Instagram account is connected, you can schedule or post it directly from Pippit's taskbar.

How to create engaging static ads for AdTech advertising using Pippit

Below are the steps to create static ads for AdTech advertising using Pippit:

STEP 1
1. Upload the image

All you need to do is click "Product photo" on the home screen and drag and drop your product photo or upload it from your device. As soon as it loads, Pippit removes the background, so you start with a clear product base for ad banners, flyers, or online listings.

STEP 2
1. Create product images

Now it's time to add context. You can choose a solid background color or try the AI Background feature to generate a scene that fits your product. This works well for seasonal sales, themed ads, or lifestyle settings. You can also jump to the "Poster" tab and enter a short description, and Pippit will design a layout based on your text.

STEP 3
1. Export to your device

After your image or poster is ready, pick the version that fits your campaign. Click "Download" in the top corner and then select the file format, resolution, and size.

Key features of the best AdTech - Pippit AI

1
1. Powerful video solution

AI video generator in Pippit takes a short prompt, script, or link and turns it into a finished ad. You can choose the voice, add an avatar, pick a language, adjust the format, and set the length. This works well for product launches, short promos, or intro videos.

2
1. Sales poster generator

For last-minute promotions or seasonal offers, Pippit includes an AI poster creator. Simply upload a photo or write a short prompt, and it produces a ready-to-use layout. You can adjust the font, adjust the aspect ratio, upscale the resolution, and then download it for your AdTech advertising campaign.

3
1. Smart video & image editing space

Pippit includes tools to edit both video clips and images. It adjusts lighting, crops M4 online, reduces noise, fixes framing, and smooths audio in videos. You can also remove backgrounds, restore old photos, retouch subjects, correct colors, and edit the layout for both print and online use.

4
1. Pre-cleared assets for content creation

Inside Pippit, there's a huge selection of templates and assets that are safe to use in ads. These are sorted by theme, format, and industry. You can swap out the text, switch colors, or upload your own photos to match the ad you're working on.

5
1. Auto-publisher and analytics

You can link your Facebook, TikTok, and Instagram accounts, then schedule your content directly from Pippit. Once the post is live, the system tracks how people interact with it by showing views, reactions, and clicks. This lets you see what works and update your plan based on real activity.

AdTech vs. Martech: What's the difference

AdTech and MarTech both deal with digital marketing, but they serve different purposes. AdTech, or advertising technology, focuses on paid media. It includes tools for buying ad space, running display or video ads, automating placements, and tracking how users respond. These tools are used to reach new audiences through platforms like websites, search engines, and social media.

MarTech, or marketing technology, supports owned and earned media. It covers tools for email marketing, content management, customer data, SEO, and social media marketing strategy & scheduling. MarTech focuses on building long-term relationships with users who already know the brand.

The key difference lies in the goal. AdTech works to attract attention and bring in traffic from external sources, while MarTech builds on that attention and turns it into loyalty. In most strategies, both work side by side, where AdTech brings people in, and MarTech continues the conversation.

Conclusion

In this article, we've explored what AdTech is, the main types used in digital campaigns, and the practical benefits it brings to advertising teams. We also broke down the difference between AdTech and MarTech to show how both play a role in your overall strategy and looked at how teams use Pippit to speed up ad creation, edit visuals, and manage posts from one place. If you're running multiple campaigns and want less back-and-forth between tools, Pippit gives you a simple way to manage video, static ads, and scheduling in one space. Explore it today and see how it fits into your workflow.

FAQs

1
1. What is an example of AdTech?

One clear example of AdTech is a demand-side platform (DSP). Advertisers use it to buy digital ad space in real time. When a user visits a website, the DSP quickly decides which ad to show based on that user's data, budget settings, and campaign goals. This process happens behind the scenes in seconds and helps advertisers reach the right people without manual bidding or placement. For teams that already use platforms like DSPs but need quicker content to fill those ad spots, Pippit takes care of the creative side. It generates videos, images, and sales visuals based on prompts or product uploads, so you're not stuck waiting on design teams or juggling editing software.

2
1. What is Google's AdTech?

Google's AdTech includes Google Ads, Display & Video 360 (DV360), and Google Ad Manager. These platforms cover everything from buying ad space to tracking performance. DV360, for instance, gives advertisers access to real-time bidding, audience targeting, and detailed reporting within one system. While these tools focus on placement and data, creative content still needs to be ready ahead of time. That's where Pippit steps in. It offers pre-cleared image and video templates that you can customize according to your project needs and use them for ads without worrying about licensing issues.

3
1. How big is the AdTech market?

The global AdTech market has grown rapidly in the past few years. As of 2024, it's estimated to be worth over $876.21 billion in 2024 and projected to reach $2,547.17 billion by 2032. This growth shows how brands rely more on data-driven tools to reach the right audiences at the right time. In such a fast-moving space, creative turnaround often becomes a bottleneck. That's where Pippit fits in. It gives AdTech teams a way to quickly produce product displays, sales posters, flyers, banners, ads, and other marketing material in no time.

4
1. Are there any major AdTech events?

Yes, one of the most well-known AdTech events is Programmatic I/O. It's the largest conference focused entirely on programmatic media and marketing. Organized by AdExchanger, the event is held twice a year in Las Vegas during spring and New York in fall. It attracts professionals from brands, agencies, publishers, and tech providers to offer in-depth sessions on first-party data, AI in media buying, contextual targeting, and more. With so much focus on strategy and performance at events like Programmatic I/O, many teams return needing faster ways to update their creative pipeline. Pippit fills that gap by generating fresh ad visuals in minutes. You can upload a product photo, remove the background instantly, and apply a layout or theme using ready-to-edit templates for quick rollouts in different ad formats.