Since static images and descriptions don't always give a clear idea of what to expect, shopping videos solve this problem and show your product in action. Your customers get to see how it looks, works, and fits into daily life before buying. This reduces the chances of disappointment, and you get fewer returns. So, in this article, we'll discuss different types of these ads and how you can create one for your marketing with advanced tools in Pippit.
What are shopping video ads
Shopping videos are short clips that promote your product and increase your brand awareness. Here are some of its types:
- Unboxing videos
When you share unboxing videos, you show off your packaging and give customers a real first look at what they'll get after purchasing your product. Many shoppers watch these before buying to feel more confident about their purchase.
- Product display
Product display ads highlight features, explain how things work, and make your product look good. These videos work great for items that need a closer look or have details that photos miss.
- Live videos
Live videos happen in real-time and let you talk directly with your potential buyers. You can answer questions and offer special deals. Many platforms like Facebook, Instagram, and TikTok now make it easy to sell through live videos.
- Reviews
Review videos include people sharing their real experiences after using your product. They talk about what they liked (or didn’t) and whether they think the item is worth it.
How to generate shopping videos with Pippit
Pippit is an advanced content creation toolkit that lets you easily generate shopping videos to highlight your new arrivals, special deals, or product features. The platform has everything you need for this purpose. You can access the video generator to get Walmart shopping ads, edit your content using advanced tools, add custom avatars and voice to your clips, and even schedule your TikTok, Facebook, and Instagram posts from a single dashboard.
Quick steps to using Pippit for grocery shopping videos
Click the link below and follow these three quick steps to generate online shopping videos with Pippit:
- STEP 1
- Generate a shopping video
Click "Video Generator" (homepage) and paste in your product link from Shopify, Amazon, or TikTok Shop to automatically grab all the details from your online store. You can also opt to manually upload files directly from your computer.
- STEP 2
- Edit and customize
In the new window, choose your preferred video style and highlight the key product features you want to showcase. Add custom scripts, pick avatars, apply voiceovers, and select the language that best fits your audience for maximum reach.
When you're ready, click "Generate" to start creating. Browse through various video templates and select the one that fits your brand. For quick adjustments, use "Quick edit" to modify scripts, avatars, and voiceovers with ease. For more customization, choose "Edit more" to access advanced tools like "Remove Background," "Auto caption," and "Speed" to polish your video to perfection.
- STEP 3
- Export & share to social platforms
Preview your video to ensure everything looks perfect. Make any final edits if needed. Once ready, click "Export" and choose to either "Publish" directly to TikTok, Instagram, and Facebook, or "Download" it to your device. Adjust the final export settings such as quality, resolution, frame rate, and format as needed, then click "Export" again to complete your product AI creation.
How to add a TikTok shop link to a video using Pippit
Go through these steps to schedule your post and add your TikTok shop link to make the content shoppable.
- STEP 1
- Access the publisher
After shopping video download, open "Publisher," pick "TikTok" under the "Authorize" menu, and log in to link your profile with Pippit.
- STEP 2
- Post your content on the calendar
Select any date and click the "Plus" icon or choose "Schedule Post." Click your TikTok account next to "Post," and hit "Upload" to import your video.
- STEP 3
- Add TikTok shop link and post
Click "Authorize" below "Add TikTok Shop Product Link," confirm the action, click the shopping bag icon, and select your product link. Click "Schedule" to post your video with the TikTok shop link at your selected time and date.
Explore key features of Pippit's shopping short video generator
If you're promoting new items, running black Friday shopping ads, or making tutorial clips, Pippit offers tools to get the job done quickly.
- 1
- One-click video solution
The "Video Generator" turns a product link or uploaded media into a ready-to-use video. It automatically adds a script, captions, transitions, an avatar, and a voiceover to save time.
- 2
- Free templates for shopping video
You can choose from hundreds of templates for product showcases, reviews, and promotional clips. Just add your content, and the preset does the rest.
- 3
- Advanced AI toolkits & editing space
With "Video Editor," you can apply filters, effects, and animations or use editing tools like split, trim, and crop. Its AI features help flawlessly remove video backgrounds, adjust speed, and improve image quality with one click.
- 4
- AI avatars and voiceovers
The "Avatar and Voices" lets you choose a digital character and voice actor for your videos without needing a real presenter.
- 5
- Smart crop to resize videos
Pippit video shopping platform quickly resizes videos for different platforms. It detects the subject and adjusts the frame to keep the focus on the product.
Benefits of shopping funny videos for product marketing
Funny videos make your product more memorable in ways regular ads simply can't. Let's look at how humor helps your marketing work better.
- Increases engagement and sales
Your funny videos hold attention longer than standard ads. Viewers watch these clips to the end and remember your product when it's time to buy.
- Improves product visibility
When you add humor to show off your products, your reach grows without extra ad money. Many brands see their videos get passed around online just because they make people laugh.
- Creates emotional connection
You connect with your customers on a human level when you share a joke. They see you as a friendly and approachable business instead of just another company trying to sell stuff.
- Encourages word-of-mouth
There is no denying that funny videos get shared more. In fact, such ads turn your customers into your marketing team, who pass your content around.
Key elements to include in your shopping videos for best results
Good shopping videos catch attention and help your products sell. Here are the key elements that make your videos more effective.
- Keep it short and sweet
Make sure to keep your video duration under 60 seconds because people have short attention spans, and they might get bored with your ad if it's longer than that.
- Show the product in action
People want to see how products really work. Therefore, it's best to make short videos that show how to use your items and what problems they solve in daily life.
- Add a strong call to action
Your viewers need to know what to do next. Always add a clear message like "Shop now" or "Try it today" to guide them toward buying. This simple prompt turns interest into action.
- Focus on the benefits
When you're showing off your product, don't get into technical details. No buyer actually cares about them. Instead, tell people how it solves a problem or makes their day a little bit better.
- Include customer reviews
Since real feedback goes a long way in building trust, grab a quick video of a happy customer sharing their honest thoughts. It's like getting a recommendation from a friend, and that's way more powerful than any fancy marketing.
Conclusion
In this article, we've discussed shopping videos and how you can create one using Pippit. We've also shared the benefits of funny ads and key elements to include in your content to keep your audience engaged. With Pippit, producing these videos is quite simple, even if you don't have any editing skills. Ready to produce videos that sell? Try Pippit today!
FAQs
- 1
- How are shopping ads created?
To create shopping ads and attract more buyers, you need to combine videos or images with pricing, descriptions, and call-to-action buttons. Pippit stands out as an all-in-one solution for this purpose. It has a powerful video generator that quickly converts your product link or media files into engaging ads that show your product in action.
- 2
- What is a shopping video game?
A shopping video game is a virtual playground where players explore stores, complete challenges, or manage businesses while browsing or purchasing digital or real-world products. Pippit allows brands to produce videos that they can use within these games. It even has a content publisher to schedule content to promote your video game on Facebook, Instagram, and TikTok and track its performance.
- 3
- What are Google shopping ads?
Google Shopping ads are product listings that appear at the top of search results and in the Shopping tab. These ads run through Google Merchant Center and Google Ads and connect businesses with their potential customers searching for specific items. With Pippit, you can quickly convert your product listing into interesting Google ads and increase your sales. So, get started now!
