Runway AI Video Generator: Everything You Need to Know Before Using It

A quick overview of the Runway AI video tool and its key features

Runway AI is a video generator that uses AI to help you make videos faster and with less effort. You don’t need editing experience or a fancy setup.

With this tool, you can make all kinds of videos, such as shorts, social media clips, promos, and even longer content. Moreover, it works in a browser, so you don’t have to download anything.

Here's what makes it different from other tools:

Key features

• Lip-sync video: Upload your clip, add the audio or written lines, and the tool matches the mouth movements to your dialogue. It saves you hours of manual syncing.
• AI filmmaking: Turns plain text into video scenes. You can type a line like “a dog runs through a city at night,” and it creates that scene for you. This helps when you want to test out ideas or build a quick draft.
• Making documentaries: Drop in a few pictures or short videos, write a short description or topic, and the tool turns it into a full documentary-style video with scenes, voiceovers, and cuts.
• Super-slow motion: Take a normal-speed clip and slow it down without losing smoothness. The tool fills in the missing frames so the motion looks clean and natural.

How to use the Runway AI video generator

Runway AI keeps the steps short and simple. You don’t need to follow long tutorials or learn video terms. Here's how it works:

STEP 1
1. Pick your video solution

Sign up for Runway and click "Generate Video" on the dashboard or hit "All Tools" to select another video solution, such as Lip sync video, Frame interpolation, Video to video, Inpainting, Color grade (LUT), or Super-slow motion. Upload your images or clips and provide a text description.

STEP 2
1. Edit your video

Now, crop the image and choose whether you want it in portrait or landscape mode. Choose the video duration and aspect ratio, and hit "Generate." Once the video is generated, you can use the basic MP4 editor to make any changes.

STEP 3
1. Export and share

When you're happy with how your video looks, just hit the "Download" icon and choose the file type you want to save it to your PC and use it for your project or share it online.

Discover an in-depth review of the Runway AI video generator

Runway AI isn't perfect, but it comes close for many solo creators and small teams. Let’s break down the good and the not-so-good.

Let's be honest. No tool is perfect. But if you want to cut down on these downsides and work even faster, there's a simple solution: try Pippit.

Pippit: The best Runway alternative you should try

Pippit is a simple content creation tool for making videos for online shops, product demos, or daily content. It works fast and is great for e-commerce sellers, influencers, and small business owners who need quick promotional content.

With the video generator in Pippit, you can turn product images, URLs, or raw footage into scroll-stopping videos in minutes. Not only that, but it also lets you edit your content, add AI avatars, overlay text, transcribe your videos to add captions in 20 different languages, and even access a dashboard to schedule and track your content performance on social media.

Three steps for making videos at Pippit

Creating videos in Pippit is super easy. All you need to do is follow these three quick and easy steps:

STEP 1
1. Go to video generator

Go to the Pippit web page and sign up for a free account to access the dashboard. Click "Video Generator." Drop in your product link to let AI automatically fetch the media files and details, or click "Add Media" to input video clips or pictures from your device.

STEP 2
1. Create an AI-powered video

Pick a theme, add your logo, and type in your brand name under the "Edit More" menu. Then, scroll down to "More Info" to add highlights and promo details and make style choices for your video. You can also click "Video Settings" and select an AI avatar, voiceover actor, video length & aspect ratio, and language. Then, hit "Generate."

STEP 3
1. Refine & export

Preview the AI-generated videos, select one, and click "Edit More" or "Quick Edit" to remove the background, overlay captions, enable camera tracking, split or merge the MP4 clips, adjust the speed, or stabilize the footage. After that, click "Export" or "Export Video" to choose the resolution, frame rate, and format and save or publish your video.

Explore key features of Pippit

Pippit has everything you need to turn your product or idea into an engaging video without jumping between tools. Here’s what makes it stand out for creators and sellers:

• One-click video generation

Just add a product link or upload images and clips, and Pippit takes care of the rest. It creates a complete video in seconds, with AI-generated voiceovers, captions, background music, and even an on-screen avatar.

• Quick cut to transcribe videos to text

Pippit listens to your video and turns the speech into clean, readable text. It then generates accurate captions, and you can translate them into multiple languages with just one click. This works great for tutorials, ads, or anything where you need clear on-screen text.

• Robust video editing space

Get access to a wide range of editing tools in one spot. Trim long clips, split and merge scenes, change speed, or adjust the color with AI. You can also use features like camera tracking, image noise reduction, and background removal to fine-tune your videos.

• E-commerce marketplace integration

Pippit connects directly with platforms like Amazon, Shopify, and TikTok Shop. It fetches your product images, titles, and descriptions automatically. That means you don't have to spend time uploading content or typing out product info. It's all done for you. This is a huge help if you're making lots of videos for different products.

• Auto-publisher and performance analytics

Once your video is ready, you can schedule it to go live across your linked platforms. Pippit also shows how each post performs so you can keep track of what’s working and improve your next content without switching between apps or tabs.

Conclusion

In this article, we've discussed everything you need to know about the Runway AI video generator, such as its key features, steps to use it, and pros and cons to decide whether it's the best fit for your project. But here’s the thing! While the tool is solid for creative tasks, it doesn't fully cover the needs of sellers, marketers, and content creators who want fast results and ready-to-share videos without extra steps. That's where Pippit shines! You get AI-generated videos, one-click edits, e-commerce integrations, and auto-publishing in one spot. Sign up for Pippit now and start creating smart, high-quality content in minutes!

FAQs

1
1. How does the multi motion brush work?

The multi-motion brush lets you apply multiple movements to different parts of your video to give it a more lively feel. For example, you can add a gentle sway to the trees, a flowing ripple to a puddle, and a quick flicker to a neon sign. This allows you to animate a still image in a way that creates an engaging scene.

2
1. Can I use Runway for making documentaries?

Yes, you can use the Runway AI video generator to generate visuals, edit footage, and even create certain scenes. However, while it's a great tool for assisting in video creation, it lacks advanced editing tools to add cinematic effects to your documentaries. For this, you can use Pippit, which includes a powerful editing space with features like camera tracking, retouch, effects & filters, AI color correction, and speed.

3
1. What is text animation?

Text animation includes animating letters, words, or paragraphs to create engaging effects, often used in videos, presentations, and websites. With Pippit, you can easily select any text template from the library, adjust its color, size, background, opacity, & placement, apply animation effects to it, and overlay it on your videos.