Meta Business Suite | What It Is, How It Works, and Why It Matters

What is Meta Business Suite

Meta Business Suite is a free dashboard by Meta that lets you manage your Facebook, Instagram, WhatsApp, and Messenger accounts. You can schedule content, reply to messages and comments, track performance, and run ads.

It's useful for businesses that want to stay active on multiple platforms without switching between apps. You also get insights like reach, engagement, and audience details to see what's working.

Key features of the Meta Business Suite app

• Unified inbox: When you get messages on Facebook, Instagram, WhatsApp, or Messenger, everything lands in one inbox. You don't miss replies or comments, and you stay in the loop. It's easier to go through chats and respond quickly when everything's lined up together under a single dashboard.
• Content management: With Meta Business Suite, you can schedule posts, see your calendar, and check what's already published. Since Facebook and Instagram connect inside the app, you stay on track with both pages at once.
• Ad management: You can create and review ads directly within the app rather than switching to the ad manager. You see how much you've spent and what results you're getting.
• Performance insights: The suite also provides performance insights related to your total reach, clicks, and audience information. That way, you don't have to guess. You just follow the results and adjust your next steps based on what's already clear.

How to use Meta Business Suite on Instagram and Facebook

Here's a simple way to use Meta Business Suite for both Instagram and Facebook. The steps below walk you through getting started, managing your business info, linking your ad account, and planning your posts:

STEP 1
1. Create an account

Visit the Meta Business Suite login site and click "Get Started." Now, use your Facebook login to get in. If you don't have a Facebook account yet, you'll need to create one first. After logging in, set up your business account by entering your business name. Then, select your main Facebook Page.

STEP 2
1. Add your information

Once your account is ready, go to "Settings" and click on "Business Info." This section lets you update your details like your business name, phone number, website, email, and address. Use the "Edit" buttons on the right side to change them.

STEP 3
1. Connect and manage ad account

Inside "Settings," open the "Accounts" tab on the left, then click "Ad Accounts." You'll see a blue button to add an ad account. You can either add an existing one, request access to someone else's, or create a new one. If you're adding or requesting access, enter the ad account ID and follow the instructions. You'll also set who can access it and what they can do.

STEP 4
1. Explore and plan content

Now, you're ready to plan your posts and stories for both Facebook and Instagram. Head over to the Meta Business Suite planner by clicking "Content" or "Planner" in the main menu. Click "Create post" and choose where to post (Facebook, Instagram, or both). Add your caption, photo, link, or anything else you want. You can either publish it right away or schedule it for later.

For stories, use the same creation tool. Upload your media, add text or stickers, and pick your platform.

If you want even more control over your content creation and publishing, especially for high-quality visuals and branded posts, Pippit is the way to go!

Pippit: Best content creator & manager for Facebook/Instagram

Pippit is a smart tool for creators, marketers, and small businesses who want to get engaging content quickly. It comes with an advanced video generator that quickly produces videos from your text prompt, link, or uploaded media & files. Not only that, but you can create AI product photos, sales posters, and even talking pictures. On top of that, Pippit includes a content publisher, so you don't have to jump to another platform when it's time to schedule or post your content.

3 Easy steps to use Pippit for Meta Business Suite Instagram & Facebook content

Click the link below and then go through these steps to generate video ads for Meta Business Suite:

STEP 1
1. Generate content

Go to the "Video generator" from the left menu and type in a text prompt to let AI know what type of video you want. You can also paste a link, upload media files, or bring in a document. Click the "Settings" icon and choose whether you want to create a video with or without an avatar. Set the video language, select the duration, and then click "Generate."

STEP 2
1. Edit and customize

On the next page, go to the "More info" section to add video highlights and set the target audience. Then, select the video type & script or add a customized script. Under the video settings, you can pick an avatar, voice, language, duration, and aspect ratio. Then, hit "Generate," and Pippit will create engaging videos for your Facebook page or Instagram account.

STEP 3
1. Export and share

Preview the videos and click "Export" below the one you like. Set the resolution, watermark, frame rate, format, and quality settings, and then click "Download" to export the video to your device. You can then access the taskbar in Pippit and click "Publish" to schedule it directly to your connected Facebook page and Instagram account.

Quick steps to create images using Pippit for Meta Business Suite logo & posts

To create product pictures in Pippit, click the button below and do these steps:

STEP 1
1. Upload your image

From the Pippit Home page, click "Product Photo." Then, drag & drop your photo or click "+" and bring it in from your PC.

STEP 2
1. Edit & customize

Once your photo is in, Pippit will instantly remove the background. You can then click "Background color" to replace it with any solid color or leave it transparent. To add a scene, click "AI background," choose a backdrop, and click "Generate." If you want to create a sales poster for your product, go to the "Poster" section, enter a text prompt, select the poster style & type, tick "Layout to Poster," and hit "Generate."

STEP 3
1. Export to your device

Select the poster you like and click "Download" in the top right. Set the format, watermark, and size settings, and hit "Download" one more time to save it to your device and upload it to Meta Business Suite.

Key features of Pippit

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1. Powerful video solution

Pippit offers a smart video generator that understands your text prompt and quickly converts your link, document, and raw media files to an engaging video. You can select the language, duration, voice, script, and even avatar for your content.

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1. Smart video & image editing space

Pippit gives you a clean editing space where you can fine-tune everything. You get an image and video resizer to resize your videos and images to fit Instagram and Facebook stories and posts. You can also clean up shaky footage, sharpen blurry clips, and fix lighting issues. If you're working with old or damaged pictures, the "Restore old photos" tool brings back lost detail and color. The audio cleanup feature removes background noise, so your sound stays clear. For extra style, you can explore a variety of filters, stickers, transitions, and font choices to add more character to your content. Stock images, clips, and overlays are built in, so you don't have to look elsewhere.

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1. Pre-cleared assets for content creation

Pippit includes a library of pre-designed templates, all optimized for social media platforms. These templates come in a range of formats and durations. There are categories for different types of businesses, so you can easily pick one that fits your content goals. You can swap out text, images, or colors to make the design yours without starting from scratch. All assets are cleared for commercial use, which means you don't have to worry about copyright issues when publishing.

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1. Auto-publisher and analytics

The auto-publisher connects to your Facebook and Instagram accounts, so there's no need to jump between tools or copy content manually. You manage everything from one dashboard and decide when each post goes live. After posting, the AI analytics section tracks how your content performs. You can see views, clicks, likes, shares, and engagement trends over time.

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1. Sales poster generator

Pippit's AI poster tool gives you a quick way to generate banners, promo flyers, and product ads that are ready for Instagram, Facebook, or print. You can start by typing a short prompt or uploading a reference image, then select your preferred size based on where the poster will be used. Pippit uses this info to create layouts that feel custom-made.

Benefits of using Meta Business Suite for your business

• Capture sales leads: When someone shows interest through a message, comment, or ad form, you can spot it right away. The unified inbox keeps everything visible, so you don't miss chances to follow up.
• Grow brand reach: You plan and schedule content inside the app, which means your posts show up on time. With more content being shared, more people become aware of what your brand does and start to recognize it.
• Manage cross-platform ads: The suite lets you manage ads for both Facebook and Instagram in one place. You track spending, check results, and make quick changes when needed. Since all your ad details sit next to your posts and messages, it's easier to follow how each part works together.
• Drive downloads and clicks: If you're promoting an app, event, or link, you get to track what people click and where they go. You see the numbers right on your dashboard. This way, you know exactly which posts or ads bring in the most clicks or downloads.
• Enable live interaction: When people comment during a livestream or reply to your stories, the app brings those messages to your inbox. You respond while they're still watching or active. That real-time connection engages them with your content, due to which the interaction gets more meaningful.

Conclusion

In this article, we've explored what Meta Business Suite is and how you can use it to manage your Facebook page and Instagram account. To take your content further, we introduced Pippit, which you can use alongside the business suite to design engaging videos and images that fit your feed. If you want your posts to drive attention and get more clicks, Pippit is the smart way to go. Try it now and create content your audience will actually stop and watch.

FAQs

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1. Does it cost money to use Meta Business Suite?

No, Meta Business Suite is completely free to use. The only cost comes if you choose to run paid ads through the platform, but using the suite itself doesn't require a subscription or fee. While the Business Suite handles posting and planning, you still need content that gets attention. That's where Pippit fits in. It gives you tools to create sharp videos and visuals that look great on both Facebook and Instagram. You can even schedule and track your content from its built-in social media management dashboard.

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1. Is Meta Business Suite available on desktop?

Yes, you can download Meta Business Suite on a desktop. It gives you full access to its tools, from creating and scheduling posts to viewing inbox messages and managing ads. Once your strategy's set, you'll want visuals that stand out. Pippit is a powerful tool you can use alongside Business Suite to create videos, posters, and images that are ready for Facebook and Instagram.

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1. How can I contact Meta Business Suite support?

You can contact Meta Business Suite support by clicking the Help & Support option at the bottom left of your dashboard. From there, choose Contact Support to chat with an agent or submit a request. You can also visit the Meta Business Help Center to browse articles or troubleshoot common issues. Once your setup is smooth, you can focus on making better content. For this, Pippit is the best option. It is a complete toolkit that offers a video generator, image & video editor, talking photo tool, video resizer, templates, and even a social media calendar and analytics.