Are you regularly posting on Facebook and Instagram but getting ignored? Meta ads give you more control by targeting people based on their interests, behavior, and activity on Meta platforms. In this article, we'll provide step-by-step instructions on how to set up these advertisements. We'll also share some tips so you can improve your ad performance, reach the right viewers, and create content that gets noticed.
What is meant by Meta ads
Meta ads refer to paid advertisements on Facebook, Messenger, Instagram, and the Audience Network. These ads let businesses and individuals promote products, services, or content to specific audiences based on interests, location, age, behavior, and more.
You can choose ad formats like images, videos, carousels, or stories, depending on your goals. These ads run through the Meta Business Ads Manager, where you can set a budget, schedule your campaign, and track performance. They give you control over how your message reaches people throughout Meta's network.
How to run ads from Meta Ads Manager
Start a new campaign
Begin by heading into Meta Ads Manager and clicking the "Create" button. This brings up a list of campaign goals so you can get started. Select "Auction" or "Reservation" under "Choose a Buying Type," pick the campaign objective, and click "Continue." Keep in mind that each objective has its own goal, so choose wisely.
Define campaign details
In the next steps, choose whether you want to continue with the recommended campaign setup or manually set up everything. Then, add a name for your campaign to stay organized, especially when you're running more than one. Under "Special Ad Categories," you can choose if your campaign is related to politics, housing, employment, elections, or social issues.
Design your ads
Click "Next" to start designing your ads. Now that your campaign setup is in place, it's time to work on the ad content. Start by clicking "Set up creative," which opens the editor where you manage your visuals and text. You'll see a Message Template section, where you can either create a new chat prompt or pick one you've used before. This is where your audience will interact with your ad once they tap it. Add a greeting message, followed by a few questions people might ask, like delivery details or pricing. On the right, the Ad Preview shows how your message ad will appear in placements like Instagram Stories or Facebook Explore. You can scroll through to see how it looks before publishing.
Review and publish your campaign
Take a final look at everything, such as settings, audience, visuals, and budget. Once everything is good, click "Publish." Your ad enters review before going live. If you face any error, you can reach out to the Meta ad support team and discuss it with them.
Monitor ad performance
After publishing, head to the Ads Manager dashboard to watch your ad stats. You'll see clicks, reach, cost per result, and more. These numbers allow you to understand what's working. If something's off, you can pause the ad or change the creative and continue going from there.
Create, edit, and share Meta ads faster with Pippit
Pippit is a smart content tool that brings everything together when you're working on Meta business ads. It fits into daily routines where you need to launch a product, run a weekend promo, or test short-form videos for Facebook and Instagram.
It works well for marketers juggling campaigns, creators sharing stories, or business owners running ads on a schedule. You can take a short text prompt, product photo, or link and turn it into a complete video ready for Meta. Each step, whether it's editing, resizing, or scheduling, stays in one space, so you're not switching tabs or tools. The AI video editor lets you tweak scripts, pick voices, adjust layouts, and edit visuals down to the last detail. You also get mobile-ready sizes, auto-posting features, and smart previews for ad testing.
3 easy steps to use Pippit for creating Meta ads
First, click the link below to sign up for a free account on Pippit and create Meta ads with these steps:
- STEP 1
- Generate content
Start by opening the Video Generator from the left menu in Pippit. In the prompt box, describe the kind of video you want. Keep it specific to your Meta ad theme, such as "30-second video promoting a summer sale for skincare products." You can also paste a link, upload product shots, or bring in a PDF. Head to the settings and pick your preferences, such as language, video length, and whether or not to include a talking avatar, and click Generate.
- STEP 2
- Edit and customize
Go to the "More Info" section. Here, you can add highlights you want the video to touch on, like a product feature, a discount, or a shipping perk. Choose from existing script styles or write your own. Then, fine-tune the rest: pick an avatar, select a voice, adjust the aspect ratio to match Meta placements (square for feed, vertical for stories), and confirm the duration. Click "Generate" again, and Pippit will produce a video that better matches your Meta campaign.
- STEP 3
- Export and share
Once you're happy with the video, hit "Export" under your favorite version. Set the video resolution, frame rate, format, and watermark settings, and download the final version to your device. If your Facebook page and Instagram accounts are connected, use the "Publisher" tab inside Pippit to schedule the video directly to your page or story.
Key features of Pippit for making Facebook Meta ads
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- Powerful video solution
Everything starts with the AI video generator! You type in a short prompt, upload a product image, or paste a link. Pippit pulls that input into a video that fits the idea you're going for, such as a product launch, a quick sale reminder, or a short brand teaser.
- 2
- Advanced video editing space
The editor gives you room to adjust details! You can trim the video, swap scenes, change the layout, or update the script. There's also an option to remove noise from audio, clean up shaky visuals, and improve lighting. If the background needs to go, you can erase it in a few clicks.
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- Pre-cleared assets for content creation
You get access to ready-to-use visuals, templates, and music clips cleared for ads. Each template can be edited, so you're not stuck with the default look. You can swap out colors, text, and media to better fit your product or service.
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- Auto-publisher and analytics
Once the video is ready, you don't have to jump into another app to share it. Pippit connects to your Facebook and Instagram accounts. You set the time, and it posts your content right when you want. After posting, the analytics tab shows how the ad performs.
- 5
- One-click video resizer
Different Meta placements ask for different formats. Pippit solves this by letting you resize your video in one go with its professional video resizer. If your ad was made for the feed but you want to run it in Stories too, just click and switch the aspect ratio. There's no need to redo the entire video.
Top tips for designing Meta ads that convert
- Include a strong call-to-action (CTA): Once someone sees your ad, they need a clear next step. A short CTA like "Shop now," "Send message," or "See offer" points them in the right direction. You don't have to overdo it. Just one line that matches the ad's goal is enough.
- A/B test your ads: Not every idea works the same way for every audience. That's where A/B testing becomes useful. You run two versions of the same ad with one small change. Maybe the headline, the image, or the CTA. Then, you watch which one gets more responses. Over time, these small comparisons show what actually works rather than guessing.
- Target the right audience: Reaching more people doesn't always mean better results. Inside Ads Manager, you can narrow the audience by age, location, interests, or behavior. This way, the ad is relevant to them, and you're not spending your budget on people who scroll past.
- Use social proofs: If others already trust what you're offering, that matters. You can include a customer review, show how many people bought the item, or display user photos. These details work quietly in the background. They show that someone else took the same action and found it worth it.
- Optimize for mobile: Most people will see your ad on their phone. That means it needs to load fast, show clearly, and get the point quickly. Vertical videos, simple images, and bold headlines work best here.
Conclusion
In this article, you've seen how Meta ads work, how to set them up using the Ads Manager, and what to focus on when designing content that connects with your audience. To simplify the entire process faster and more focused, Pippit brings everything under one roof. You can create ad-ready videos, edit visuals for different placements, and publish them directly to your Meta accounts. Ready to speed things up and create content that connects? Try Pippit now!
FAQs
- 1
- What is the difference between Meta and Google ads?
Meta ads appear on Facebook, Instagram, and Messenger. They reach people based on interests and online behavior while they scroll. Google ads show up when users search for something or visit websites in the Display Network. Keywords and search intent drive these ads. To prepare video and image content for ads quickly, you can use Pippit. It gives you ready tools to generate, edit, and post content on Meta platforms.
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- What is the best course to learn meta ads?
The best place to start is Meta Blueprint, which is Meta's official learning platform. It offers free courses on topics like campaign setup, audience targeting, ad formats, and performance tracking. The lessons are short, easy to follow, and updated regularly to match new features in Meta Ads Manager. For deeper learning, platforms like Coursera and Skillshare also offer beginner to advanced courses, often with real-world examples and quizzes. Once you understand how these ads work, the next step is producing content that fits the format. That's where Pippit comes in. You can create videos, product images, and ad visuals in minutes and then use the social media calendar to schedule them to Facebook or Instagram.
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- What is Meta Ads Agency?
A Meta Ads Agency is a service provider that manages Facebook and Instagram ad campaigns for clients. It handles setting up ad accounts, planning strategy, creating content, running A/B tests, tracking results, and improving ad performance. They also use tools like the Meta ads library to research competitor ads, find trends, and test new formats. These agencies work with brands, creators, or businesses that either don't have time or prefer expert support to manage their Meta ad campaigns. If you're managing your ads or want to speed up content production before handing it to an agency, Pippit gives you quick tools to create videos, sales visuals, and branded content that's ready to upload on Meta platforms.
