Meitu Photo & Video Editor: Is It Really the AI Tool You Need?

Explore the Meitu photo and video editor to find out its features, steps, and pros and cons to see if it's the right fit for you. Learn how Pipit can take your content to the next level.

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Pippit
Pippit
Jun 13, 2025
53 min(s)

You may find it hard to pick the right solution for editing photos and videos. That's where the Meitu app comes in and offers a fun and simple way to make your content look top-notch without all the hassle. In this article, we'll explore the key features of this video and image editor, discuss how to use it, and go through its pros and cons.

Table of content
  1. Meitu photo and video editor: A quick look at its top features
  2. How to use Meitu photo and video editor
  3. Explore an in-depth review about Meitu photo and video editor
  4. A better choice than Meitu? Explore Pippit
  5. Conclusion
  6. FAQs

Meitu photo and video editor: A quick look at its top features

Meitu is known for its advanced features, high-quality editing, and draft-saving options. This makes it a go-to app for many content creators and social media users.

Meitu image and video editor

Key features

  • AI cutout: Automatically detects and removes backgrounds from your photos for different purposes.
  • AI filters: Adjust highlight brightness, color temperature, hue, HSL, and local color change of your pictures to get studio-level effects.
  • Photo beautify: Apply preset templates, auto-fix facial imperfections, or manually adjust the makeup, body structure, eyes, face, contour, head, and other aspects.
  • Portrait retouch: Automatically recognize the portrait in your videos and smooth out the skin, brighten eyes, and adjust facial features.

How to use Meitu photo and video editor

Here's a quick guide on how to use the photo and video editor:

    STEP 1
  1. Open the editor

Download Meitu from your app store and open it on your device. The home screen shows different editing options. You can either take a new photo or video using the in-app camera or import an existing one from your device.

importing picture to Meitu
    STEP 2
  1. Level up videos and images

If you are working on images, use the AI cutout to remove backgrounds, apply AI filters to change the look, or use the beautify feature to refine colors and details.

Edit picture in Meitu

For videos, you can trim and crop the video, add music, apply filters, overlay text or stickers, stabilize the footage, reduce noise, and adjust speed. Tap any feature to apply it, then use the sliders and options to adjust the intensity until you're happy with the results.

    STEP 3
  1. Export and share

After you finish editing, tap the save button (at the top right corner). Choose the resolution, frame rate, and format, and click "Save." Once saved, the app will give you options to share your creation directly to social media platforms like Instagram, WhatsApp, TikTok, WeChat, or Facebook.

export picture from Meitu

Explore an in-depth review about Meitu photo and video editor

No matter if you're editing selfies or portraits or creating social media content, Meitu offers many tools to help you fine-tune your visuals quickly. It has grown from a simple selfie app to a powerful photo and video editor that many content creators rely on.

Let's explore its pros and cons to get a clearer picture of what it offers.

Pros
  • Multi-platform support: Works almost everywhere you might need it. You can download it on Windows or install the app for Android and iOS devices. This makes it convenient for you to access it on different devices and use the app without limitations.
  • AI repair: Uses AI to repair your old and damaged photos in seconds.
  • Batch editing: Edit multiple photos or videos at once. It is incredibly useful if you need to make quick adjustments to a series of images or videos without having to repeat the process for each one individually.
  • Co-editing: Lets you add multiple people to your video or image editing project so you can co-edit it to refine and finalize the content.
Cons
  • Ads: Shows ads that can interrupt your editing flow. These pop up frequently enough to become annoying, especially when you're in a creative process or trying to finish a project quickly.
  • Limited free version: Comes with limited access to some of its most powerful features. To unlock them, you have to upgrade to the paid version, which may not be ideal for everyone.

If you want to avoid these drawbacks while still getting powerful editing tools, Pippit might be worth checking out.

A better choice than Meitu? Explore Pippit

Pippit is a great choice for online sellers, social media managers, and small business owners who need professional product videos and images without extra costs. You can create product showcases, social media posts, or marketing visuals with AI-powered tools, ready-to-use image & advertising video templates, and batch editing. Unlike many free editors, it has no watermarks or ads and even supports team collaboration.

Pippit photo and video editor

Easy steps for making videos using Pippit

Pippit makes it super simple and quick to generate product highlights, ads, testimonials, memes, and other video content with these three steps:

    STEP 1
  1. Go to video generator

After you sign up, go to "Video generator." You can either drag and drop your own video clips or photos right from your computer, or, if you're working with a product, you can even paste a product link, and Pippit will pull in some info to get you going.

Go to the video generator
    STEP 2
  1. Create an AI-powered video

Select "Edit More" to add your logo, type in your brand name, and pick a video theme that fits your style. Then, scroll down to "More Info" to add promotional details and select video style choices. Within the Video Settings area, you get to really fine-tune things. But the real fun is in "Video Settings." You can pick an AI voice to narrate, choose an avatar to represent you, set the exact length of your video, and select your language. Hit "Generate" to get your video.

customizing video settings in Pippit
    STEP 3
  1. Refine & export

Once you're happy with the AI-generated video, hit "Export." You can choose your file format, resolution, and frame rate, and then save the video right to your device. You can also schedule it directly and share it on Instagram, TikTok, and Facebook.

Refine and export

Quick steps to create images using Pippit

You can follow these steps to create AI product images using Pippit:

    STEP 1
  1. Access Image Studio

First off, jump into the "Image Studio." This is where you'll find the "AI Background" feature. You can bring in your product photos from your computer and any digital files you have or even pull them directly from your online product listings. It's super flexible!

image studio in Pippit
    STEP 2
  1. Create product images

Pippit will automatically remove the background for you. Then, you can pick a professional-looking background from the presets or just choose a solid color. You also have the choice to keep the background transparent or add some text overlays with different fonts to really make your product pop.

creating product images in Pippit
    STEP 3
  1. Export to your device

Once you're happy with how everything looks, hit "Download." Choose the size and file format and click "Download" again to save the picture.

exporting product images from Pippit

Discover magical features of Pippit

If you're an online seller, marketer, or content creator, the AI features in Pippit help you generate images and videos quickly. Let's take a look at what makes it stand out.

  • One-click video generation

Just upload your content or paste a product link, and Pippit will generate a ready-to-use video in seconds. It analyzes your product information and creates appropriate animations, transitions, and text placements that highlight your item's best features.

Pippit video generator
  • AI product images

Pippit uses AI to remove unwanted backgrounds and place items in preset settings for e-commerce listings. You can also use the cutout to create sales posters or overlay text to list the key details about the product.

Pippit AI product images
  • Robust video and image editing space

Pippit offers complete editing toolkits where you can crop, resize, and apply filters to your content. You can add stock media from the library, remove backgrounds with a single click, and auto-correct color and detail issues. The platform also lets you overlay text, stickers, and shapes to create professional product displays and promotional materials.

Pippit editing interface
  • E-commerce marketplace integration

Connect directly with Amazon, Shopify, and TikTok Shop to automatically pull in your product images and details. With this, you can create videos or clean product pictures with just one click.

Pippit e-commerce integration
  • Auto-publisher and performance analytics

Once you've created your content, Pippit can automatically publish it on social media platforms. It then tracks how your content performs and provides insights on views, engagement, and growth rates.

Pippit auto publisher and analytics

Conclusion

In this article, we've discussed Meitu, along with its key features, steps, and pros & cons, so you can decide whether it is the right choice for your editing needs. We also introduced Pippit as a stronger alternative, which offers AI tools for quick and professional content creation. With advanced editing, one-click video generation, and e-commerce integration, it simplifies the process for businesses, marketers, and online sellers. Sign up for Pippit now and get high-quality content with ease!

FAQs

    1
  1. How does Meitu's photo extension work?

Meitu's photo extension allows you to quickly apply filters, remove backgrounds, and add effects to improve the overall appearance of your pictures. For those looking for even more powerful AI capabilities, Pippit offers advanced features that go beyond basic photo editing, such as background removal, batch editing, and AI-generated visuals.

    2
  1. What does the photo beautify feature do?

The photo beautify feature automatically fine-tunes facial features and smoothens skin tones to provide a professional look. Pippit gives you even more control and customization for this purpose. It automatically retouches the subject's face and removes imperfections. You can also manually fix the makeup and body structure.

    3
  1. How do AI filters enhance photos?

AI filters analyze your image and apply color corrections, textures, and lighting adjustments from a reference picture. While Meitu offers a variety of filters, Pippit further refines this with AI tools. You can apply filters, transfer the image style, and overlay effects to give your photos a totally new look. With its AI color correction and low light enhancer, you can instantly fix the light, color, and effects.