Make Pinterest Business Account: A Beginner's Guide for Brands

What is a business Pinterest account

A business Pinterest account is a free profile for brands and marketers that grants access to analytics, audience insights, and ad formats such as video, carousel, and product ads. These tools let businesses measure performance, run campaigns, and share rich Pins that include pricing or product details. According to Sprout Social, 85% of weekly Pinners report purchasing something based on a Pin from a brand. That shows how effective Pinterest can be at converting interest into sales. With a business account, brands can track engagement, optimize their content, and appeal directly to active shoppers.

How to make a Pinterest business account

STEP 1
1. Go to Pinterest business account login page

To make a Pinterest Business account, go to business.pinterest.com. Click on the Sign Up button. You'll be asked to enter your email address, a password, and your age. After filling in all the details, hit "Create Account" to continue.

STEP 2
1. Add your business name and website

Choose the category that fits your business, and click Next. Enter the name of your business. This is what people will see on your Pinterest profile. If you have a website, paste the link in the space provided. Then, choose the country where your business is based and select your preferred language.

STEP 3
1. Select business goals

Pinterest will ask you what you plan to do with your account. For example, you can pick goals like increasing online sales, generating more leads, or growing brand awareness. You can choose more than one. Select your brand focus and interest and hit "Done."

STEP 4
1. Share your first idea

You'll now see an option to publish your first Pin. This can be an image or video related to your product, service, or brand. Upload the file, add a clear title and a short description, and then choose or create a board to save it to. Click "Publish" when you're ready.

After you make your Pinterest business account, you need to set up and manage it properly to get more attention and increase your engagement rate.

Set up & manage a business account on Pinterest after signing up

Add and claim your website

When you link your website to your Pinterest profile, people recognize your content and follow your business. Once claimed, any Pin saved from your site will show your profile photo and link back to your page.

You can claim your site using one of these methods:

• Deploy an HTML file to your website server.
• Add a short HTML tag to your site's code.
• Update your domain's DNS with a Pinterest TXT record.

After you complete the step, return to Pinterest and click Submit. Once approved, your website is connected to your account.

Create your first boards

Boards let you organize your Pins by topic. Start by creating a few boards that match your business, like "New Arrivals," "DIY Ideas," or "Product Reviews." Use clear names and add a short description for each board. This way, your audience understands what to expect and encourages more saves.

Add Pinterest widgets

Pinterest offers five widgets to connect your site with your profile:

• Save Button: Lets people pin images from your site in one click.
• Follow Button: Adds a follow option to your website.
• Pin Widget: Highlights a single Pin on your page.
• Board Widget: Displays an entire board on your website.
• Profile Widget: Shows your latest Pins.

To activate these, you simply need to place Pinterest's pinit.js script on your site.

Set up a Pinterest Shop

If you have an online store, you can turn your profile into a storefront. To do this, connect your store through Shopify, WooCommerce, or upload a product catalog manually. Pinterest automatically creates Product Pins that show pricing, availability, and descriptions. You'll also get a "Shop" tab on your profile where people can explore your items.

Run shopping ads

After uploading your products, head to the Ads Manager and click Create Campaign. You can pick between:

• Catalog sales: Pinterest auto-shows your products to shoppers.
• Conversion campaigns: You choose which products to promote.

Also, add product tags to your Pins and include direct links to each item page. This way, users can go straight to buy without extra steps.

Enable rich Pins

Rich Pins automatically pull updated info from your website and display it on your Pins. There are three types:

• Article Pins: Show headlines, author names, and summaries
• Recipe Pins: Include ingredients and cooking steps
• Product Pins: Update price and availability

To activate them:

1
1. Make sure your site is claimed.
2
2. Add metadata to your product, blog, or recipe pages.
3
3. Use the Rich Pin Validator to check and apply.

Once approved, all your future Pins will update on their own when content changes on your site.

Create eye-catching Pinterest visuals with Pippit

Pippit is a complete toolkit for small business owners, creators, and online sellers who want to post sharp, scroll-stopping visuals on their Pinterest Business account.

If you're promoting a product, sharing tutorials, or teasing a launch, Pippit offers fast image and video creation that fits Pinterest perfectly. You can change photo backgrounds, resize your content for Pins, improve the image quality, generate promotional posters, and batch edit your photos.

Quick steps to use Pippit to design product Pins that convert

If you want to turn a simple photo into a professional product Pin, follow these quick steps on Pippit:

STEP 1
1. Upload the image

First, sign up for a free Pippit account. On the homepage, click the "AI Product Photo" option. A new screen will open. Drag and drop your product image here or hit the "+" button to upload from your computer. Once it's uploaded, Pippit will automatically remove the background and give you a neat, transparent version to start designing.

STEP 2
1. Create product images

Now it's time to style your image. You can use "Background Color" to keep it simple with a solid color or leave the background clear. Pippit also has an "AI Background" to generate a scene that matches your product's vibe. Select a preset and click "Generate." Go to the "Text" to add a caption, tagline, or short description.

Next, scroll to "Poster," type in a prompt that describes your product, choose "Product Poster" under type, pick a style you like, and switch on "Layout to Poster." Click "Generate" to let Pippit create four poster-style layouts you can choose from.

Before finalizing, you can resize the image or upscale the quality to match Pinterest's preferred size.

STEP 3
1. Export to your device

When your design is ready, hit "Download" and choose your format and quality. Then, click "Download" one more time to export the image to your device and upload it to your Pinterest board.

3 easy steps to turn ideas into video Pins with Pippit

To generate short video pins for your products, tutorials, or services, here's how you can do it using Pippit:

STEP 1
1. Open the video generator

To get started, head over to Pippit and sign up for a free account if you haven't already. Once logged in, click on "Video Generator" or "Marketing Video." On the next screen, you can either type in a short video idea, paste a product or blog URL, upload product images or video clips, or drop in a document with your script. Use the settings button to adjust key details like language, video length, and whether you want to include an avatar. When you're ready, hit the "Generate" button.

STEP 2
1. Generate video

Click the pencil icon labeled "Edit Video Info." A window will open up where you can fine-tune your content. You can change the theme, update the intro, bring in your logo, and enter your brand name. You'll also see a "More Info" section where you can highlight key points, choose the type of promotional event, and set your target audience. You can let Pippit auto-match a video style or pick your own script format. Select the voiceover, digital character, and aspect ratio that suit your product, then click "Generate" again to create your final video.

STEP 3
1. Export and share

Once your video is ready, review the different versions Pippit created. Choose the one that fits your product best and click on "Quick Edit" to tweak the captions or video script. When everything looks good, click "Export" and download your video in your chosen format, resolution, and quality. Now, it's ready to be uploaded as a Pinterest video ad Pin.

Key Pippit tools to grow your Pinterest business presence

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1. Sales poster generator

The AI poster maker in Pippit lets you turn a plain product description into an attractive poster. Just pick a style, add a reference image, or use the "Layout to Poster" tool to instantly design a Pin. It's great for product updates, launch notices, or promotional Pins you want to share on your Pinterest board.

2
1. Smart image tools

Pippit's Image Studio is designed for speed and batch edits. You can edit up to 50 images at once, remove or change backgrounds, and apply the same layout across all. It also includes an AI shadow tool to give depth to your images, an upscale option to improve image quality, and an AI fashion model tool to display clothes on models. There's also support for creating memes and styled text posters.

3
1. Powerful video generator

With the powerful video generator in Pippit, you can turn a product link, prompt, or image into a video Pin. It allows full customization and lets you choose avatars, add voiceovers, include subtitles, and adjust the aspect ratio. This is useful for product demos, short how-to clips, or sneak peeks of a new release.

4
1. Advanced image editor and video editor

Before publishing your Pins, Pippit lets you fine-tune them with a wide set of editing tools. For images, you can correct colors, enhance images, adjust lighting, retouch details, clean backgrounds, and apply filters & effects. For videos, you get trimming, cropping, transitions, and motion effects. You can even add subtitles, reduce background noise, reframe the clip, enable camera tracking, or stabilize clips.

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1. Preset templates for Pinterest-ready content

When you're stuck or in a rush, Pippit offers ready-to-edit templates for both images and videos. These are organized by industry, format, and purpose. You can swap text, change colors, and add your own media. Every template is approved for commercial use and designed to match current Pinterest trends.

Benefits of making a Pinterest business account

• Access to Pinterest analytics: A business account gives you detailed insights into how your Pins perform. You can view impressions, saves, clicks, audience activity, and engagement patterns to understand what works best for your content.
• Run ads and promoted Pins: You can launch paid campaigns to promote your products/services. Promoted video Pins appear in search results and feeds, which increases your chances of reaching new users who are already searching for similar ideas.
• Improved branding tools: Business profiles allow you to add a logo, website link, and brand bio. You can also claim your website and use rich Pins, which include extra information like price, stock status, and descriptions.
• Drives traffic to the website: Each Pin includes a clickable link that sends users to your site. This brings in visitors who are ready to browse or shop, especially when your Pins match what they're already looking for.
• Collaborative boards with influencers: You can co-manage boards with influencers or creators. This expands your reach by combining audiences and encouraging content sharing on both sides.

Conclusion

In this article, we've walked you through the steps to make a Pinterest Business account, from signing up to setting up your profile and exploring its features. We also discussed key benefits like access to analytics, branding tools, ad campaigns, and website traffic. To make your content stand out, you can use Pippit to design high-quality AI product photos and generate engaging video Pins. Start using it today to create scroll-stopping Pins that bring more attention to your brand.

FAQs

1
1. How to create a Pinterest business account from a personal account?

To create a business account on Pinterest from a personal one, log in to your current account and click the arrow at the top-right corner. From the dropdown, choose "Convert to Business." You'll be asked to enter details like your business name, website (optional), country, and focus area. After confirming this info, Pinterest will switch your account type. Once your business account is ready, you'll want your Pins to match your brand style. This is where Pippit gives you an edge. You can upload a product image, remove the background, generate styled scenes, and turn it into a poster within minutes.

2
1. Is Pinterest business account free?

Yes, a Pinterest Business account is completely free. You can sign up or convert your personal account at no cost. Once set up, you'll be able to access tools like analytics, ad creation options, and branded content settings. You can also create product-rich Pins, organize content onto boards, and track audience engagement. To take full advantage of these features, your visuals need to stand out. With Pippit, you can turn simple product shots into styled images that match Pinterest's visual style with its AI poster maker. It lets you design Pins that feel custom-made for browsing and discovery, which is key to catching user attention.

3
1. Why create a Pinterest account for business?

When you make a Pinterest business account, it gives you tools to grow reach and visibility. You get access to ad campaigns, performance analytics, product tagging, and branding features like profile logos and verified websites. It also supports teamwork with creators, so you can connect with new audiences and promote products more effectively. For content design, Pippit offers video Pin templates that fit Pinterest's format. These pre-built layouts let you produce video content that fits your brand and encourages more clicks as users scroll through their feed.