Everything You Need to Know About LinkedIn Sizes in 2025

Why does LinkedIn image size matter

With LinkedIn's interface now optimized for high-impact visuals, image sizing directly influences performance, reach, and user experience. Whether you are posting organically or running paid campaigns, pixel-perfect design is critical. Here's why image sizes matter more than ever:

• Consistency across devices and screen sizes

Following LinkedIn's recommended image dimensions ensures a uniform appearance on mobile, tablet, and desktop. Responsive design is now a standard expectation, and improper sizing can break layouts or shift visual hierarchy. This is especially important for brand-driven content, where visual integrity needs to hold across placements. Consistency across devices reinforces brand reliability and prevents awkward cropping or zooming.

• Better visibility in the LinkedIn feed

Images that meet LinkedIn's ideal size guidelines appear sharper and occupy more space in the user's feed. This results in improved scroll-stopping power, helping your posts break through content clutter. With over 65% of LinkedIn users accessing the platform via mobile (Statista, 2025), vertical and square formats need extra care. Well-sized images increase dwell time and impressions, which positively impact your reach algorithmically.

• Higher engagement and click-through rates

Well-framed visuals drive more interaction—likes, comments, and especially clicks. A 2025 Wyzowl survey shows that properly optimized LinkedIn visuals yield up to 27% more engagement and 33% higher click-through on ads. Size accuracy enhances focal points and supports text readability, both of which guide user behavior. For marketers, this means higher ROIs on both organic and paid visual campaigns.

• Professional branding for profiles and companies

Correct image sizing reflects attention to detail, which is key in a professional networking platform. Banners, profile pictures, and company cover photos are often your first impression. Misaligned or pixelated visuals can create distrust or signal a lack of polish. Maintaining clean, brand-aligned imagery across touchpoints—especially for recruiters or B2B prospects—positions you as credible and visually consistent.

• Reduced chances of cropping or compression

LinkedIn applies automatic cropping and compression to images that don't meet its current size specs. This can lead to blurry logos, distorted graphics, or important text being cut off. Using precise dimensions prevents these issues and saves time on post-correction. Tools like Pippit can help automate this by adjusting your image outputs to meet LinkedIn's technical standards instantly.

LinkedIn post image sizes

Creating engaging LinkedIn posts requires more than good design—it requires precise formatting tailored to how images display on feeds. Whether you are uploading a single photo or a multi-slide carousel, knowing the right dimensions ensures your visuals appear professional, unclipped, and mobile-optimized. Here's a breakdown of all major image types used in LinkedIn posts:

Single image post

• Recommended size: 1200 x 1350 pixels
• Aspect ratio: 4:5 (portrait preferred for mobile impact)
• Max file size: 5MB (JPG or PNG)

Portrait-sized posts now dominate the feed by taking up more vertical space, making them more scroll-stopping. Using the 4:5 aspect ratio ensures compatibility across mobile and desktop. Avoid using landscape images, which appear smaller and often underperform in engagement metrics.

Carousel post

• Recommended size per slide: 1080 x 1080 pixels
• Aspect ratio: 1:1 (square)
• Slide count: Up to 10 slides
• Spacing tip: Leave a 60px margin to avoid text cutoff

Carousel posts remain one of LinkedIn's most effective formats for storytelling and thought leadership. Keep visuals uniform and minimal per slide. Ensure text stays within safe zones to prevent it from being clipped during swiping—especially on smaller screens.

Video post preview images

• Preview size: 1280 x 720 pixels (landscape)
• Aspect ratio: 16:9
• File type: JPG or PNG thumbnail

For native video posts, you can upload a custom thumbnail to enhance click-through rates. A well-designed preview image mimics the feel of a YouTube-style cover—bold title, on-brand colors, and a central subject. With autoplay off by default in some regions, thumbnails serve as the first impression.

Event cover image size

• Recommended size: 1200 x 628 pixels
• Aspect ratio: 1.91:1

Event covers should be clean and focused—ideally with the event name, date, and speaker visuals. Avoid clutter and ensure legibility when resized in LinkedIn's event listings. Use brand-aligned colors, and test visibility in dark/light mode themes if possible.

Poll or document thumbnail image sizes

• Poll preview image: Uses standard post preview rules (1200 x 1350)
• Document first page size: 8.5 x 11 inches (portrait), optimized to JPG/PDF

When sharing PDFs or polls, the visual preview often determines whether users engage. For documents, design the first page like a mini-poster—clear title, bold header, and minimal text. Pippit's resizing and layout presets can be especially useful for converting long-form content into swipeable visuals.

LinkedIn ad image sizes

When it comes to advertising on LinkedIn, image precision is directly tied to ad performance. Whether you are running sponsored content or promoting your brand through spotlight or video formats, every visual must meet LinkedIn's size guidelines to ensure clarity, professionalism, and maximum ROI. Here's a breakdown of the essential ad image dimensions:

Sponsored content image ads

• Recommended size: 1200 x 627 pixels
• Aspect ratio: 1.91:1
• File type: JPG or PNG, max 5MB

These image-based ads appear natively in user feeds and must look organic yet sharp. Using the recommended dimensions prevents awkward cropping and ensures your message is framed correctly. To increase CTR, focus on a single CTA and keep overlay text minimal for clarity

Carousel ads

• Recommended size per card: 1080 x 1080 pixels
• Aspect ratio: 1:1
• Max number of cards: 10

Carousel ads are ideal for showcasing products, features, or step-by-step journeys. Each image should tell part of a cohesive story while standing alone visually. Keep text within a safe 60px margin, and use Pippit to batch-create consistent cards with brand elements like logos and colors.

Video ads and thumbnails

• Recommended video preview image: 1200 x 675 pixels
• Aspect ratio: 16:9
• File type: JPG or PNG
• Video size: Up to 200MB (MP4 preferred)

Video ads autoplay in-feed, but preview thumbnails are crucial when autoplay is off. Make your thumbnails clear, branded, and visually engaging—especially for B2B demos or founder-led messages. Thumbnails with expressive faces or strong CTA text perform best according to HubSpot's 2025 ad benchmarks.

Spotlight ads (company logo and headline image)

• Logo size: 100 x 100 pixels
• Background image (optional): 300 x 250 pixels

Spotlight ads are shown in the right rail and are personalized to each viewer. Ensure your logo is high-resolution, circular-friendly, and not pixelated. If using a background image, keep it minimal so your message and CTA remain dominant and readable.

Follower ads and content suggestions

• Logo size: 100 x 100 pixels
• Headline image (optional): 300 x 250 pixels

Follower ads help promote your LinkedIn Page and increase organic audience reach. Keep visuals clean and aligned with your page aesthetics. Add a subtle CTA like "Follow for industry tips" to increase conversions. Use Pippit to auto-generate matching visuals in your brand style.

LinkedIn profile and company page image sizes

Your LinkedIn profile isn't just a resume—it's your visual handshake in a professional world. And for companies, it's a digital storefront seen by clients, investors, and top talent. Visuals on personal and company pages are judged instantly, so getting the dimensions right is your first move toward making a lasting impression:

Profile photo size (personal)

• Recommended size: 400 x 400 pixels
• Aspect ratio: 1:1 (square)
• File type: JPG, PNG (max 8MB)

Your profile photo appears across posts, messages, and search results—so clarity matters. Choose a centered headshot with a neutral background and avoid logos or wide shots. LinkedIn crops this image into a circle, so keep important features centered and well-lit.

Background banner size (personal)

• Recommended size: 1584 x 396 pixels
• Aspect ratio: 4:1
• File type: JPG or PNG

The banner image at the top of your profile is prime real estate for showcasing your personal brand. Use it to highlight your expertise, services, or achievements. Avoid placing critical text at the edges, as LinkedIn overlays your profile picture on the left side.

Company logo size

• Recommended size: 300 x 300 pixels
• Aspect ratio: 1:1
• File type: PNG with transparent background preferred

Your logo appears in LinkedIn searches, sponsored content, and on your company's page. Ensure it's sharp, well-aligned, and readable at small sizes. A transparent PNG looks more professional and adapts better to dark or light interface themes.

Company cover photo/banner

• Recommended size: 1128 x 191 pixels
• Aspect ratio: Approx. 5.9:1

This horizontal banner sits behind your logo on the company page. It's best used to convey your mission, feature your team, or reinforce brand identity. Since it's displayed behind the logo and buttons, keep the design minimal and avoid placing text near the bottom.

Life tab and custom module image dimensions

• Hero image for Life tab: 1128 x 376 pixels
• Custom image modules (tiles): 502 x 282 pixels

The Life tab allows companies to highlight culture, employee stories, and values. These visuals should be human-centric, authentic, and mobile-optimized. Use consistent branding across modules to maintain a polished and engaging page experience. Tools like Pippit make it easy to create branded layouts at scale.

Navigating LinkedIn's ever-changing image size requirements can be time-consuming—and even a pixel off can ruin the impact of your visuals. That's where Pippit steps in. As your smart AI agent, Pippit automatically adapts your content to the latest LinkedIn post sizes, banner dimensions, ad formats, and carousel layouts. Whether you are resizing a single image or designing an entire campaign, Pippit ensures every asset is crisp, correctly scaled, and ready to perform across mobile and desktop. It's built for creators, marketers, and brands who want LinkedIn visuals that look polished without the hassle.

Use Pippit to auto-resize LinkedIn images for every format and device

Meet Pippit—your all-in-one AI-powered design partner built for marketers, creators, and brands who want to stand out on LinkedIn without the design overwhelm. Whether you are crafting posts, ads, or profile banners, Pippit handles the heavy lifting with speed and style. Its smart crop feature intelligently aligns your visuals to match LinkedIn's exact image size requirements, ensuring nothing gets clipped or compressed across devices. But that's just the beginning. With AI-driven design templates, an intuitive image editor, and advanced video generation tools, Pippit helps you create content that's not only on-brand—but also platform-ready. From eye-catching carousels to professional video intros, it gives you everything you need to make your LinkedIn presence shine—effortlessly.

Quick steps to perfectly format LinkedIn images with Pippit

Tired of blurry banners or cropped-off carousels? Pippit makes it easy to resize any image for LinkedIn—whether it's for a post, ad, or profile update. Just upload, adjust, and export in the right format—fast. Click the link below to start formatting your LinkedIn images the easy way:

STEP 1
1. Access the Image editor

Log in to Pippit and head to the "Image studio." Select the "Image editor" to access the smart crop tool designed for LinkedIn formats. Upload your image from your device, cloud drive, or your saved brand assets. Instantly resize it for LinkedIn posts, ads, banners, or profile visuals with pre-set dimensions—ensuring every pixel fits perfectly.

STEP 2
1. Select and customize the crop tool

After uploading your image, select the "resize" option from the editing options, placed on the left side of the screen. Choose from LinkedIn-specific presets like 1:1 for carousels, 4:5 for posts, or 1584 x 396 for profile banners. You can also input custom dimensions to match ad formats or company cover sizes. Adjust the crop frame manually if needed—then align and center your visual to ensure it fits LinkedIn's layout perfectly across devices.

STEP 3
1. Download your cropped image

Once you are satisfied with the LinkedIn-specific crop, use the preview option to check how your image will appear across various LinkedIn formats, such as posts, ads, or banners. Make final adjustments to alignment or dimensions as needed to avoid cropping issues on mobile or desktop devices. When everything looks right, click the Download button to export your image in high resolution—perfectly optimized for LinkedIn.

Beyond resizing, Pippit also makes it effortless to design stunning LinkedIn posts from scratch. With its AI design feature, you can generate branded visuals, headlines, and layouts tailored to your content goals. Whether it's a thought-leadership quote, promo graphic, or product teaser—Pippit helps you create it in seconds, not hours.

Design eye-catching LinkedIn posts instantly with Pippit AI

Creating visually striking LinkedIn posts doesn't have to be time-consuming. With Pippit's AI design feature, you can generate scroll-worthy graphics, headlines, and layouts in seconds—no design skills required. Click the link below to start designing your LinkedIn posts with Pippit's AI:

STEP 1
1. Access AI design

Need LinkedIn visuals that align perfectly with your professional brand? Log into Pippit and open the "Image studio," then select "AI Design." Input a campaign message, headline, or content idea tailored to your LinkedIn audience. Use the "Enhance Prompt" feature to polish your message for a consistent, high-impact tone. Choose the "Product poster" or "Any image" format, then personalize the style—whether you prefer clean, bold, or executive visuals tailored for LinkedIn post dimensions.

STEP 2
1. Customize your poster

Choose a poster style that suits your LinkedIn voice—go sleek and elegant for thought leadership or bold and playful for team updates or career wins. Want to align your post with a new campaign or vibe? Simply refine your prompt for a more tailored message. Use "AI Background" to generate professional settings, soft gradients, or industry-inspired textures that resonate on LinkedIn. Add your headline or quote using the "Text" tool, and match it with fonts that reflect your tone. With "Edit More," you can easily insert your logo, apply your brand colors, and layer in unique elements—ensuring your post looks polished and platform-ready.

STEP 3
1. Export your poster

Give your LinkedIn post a final review to ensure it communicates your message clearly and aligns with your brand tone. Whether you are crafting content for a professional update, campaign rollout, or sponsored collaboration, every element—text, layout, and color—should feel intentional. Export your post in high-quality JPG or PNG formats for seamless publishing on LinkedIn. With Pippit, UGC creators and marketers can easily deliver polished, platform-ready visuals that engage, convert, and reflect professional credibility.

Explore more features of Pippit to elevate your LinkedIn presence

Your LinkedIn presence is more than just a headshot and job title—it's a living portfolio of your personal brand. From profile banners to daily content, here's what else Pippit offers to help you shine:

• AI talking photos – Bring static images to dynamic headshots

Turn your static headshot into a dynamic, talking visual with Pippit's AI talking photos. This feature adds realistic lip-syncing and natural voice narration to any image—perfect for personalized introductions, quick updates, or brand messages. It's a high-impact way to humanize your content and grab attention in the feed. Ideal for creators, founders, and professionals seeking to establish connections without appearing on camera.

• Smart background remover – Instant background removal for a clear presence

First impressions matter—especially on LinkedIn. With Pippit's smart background remover, you can instantly clean up headshots by eliminating cluttered or off-brand backgrounds. Use it to create clean, focused profile pictures or consistent team visuals. It's perfect for banners, about sections, or team highlight posts where brand consistency is key.

• AI background generator - Create custom LinkedIn-ready backgrounds for posts and banners

Skip stock photos and create unique, on-brand backgrounds using Pippit's AI background generator. Whether you need a tech-themed setting, an abstract gradient, an office scene, or a nature-inspired vibe, this tool lets you match visuals with your content tone. Use it for profile banners, announcement posts, or custom post layouts—without any design hassle.

• Customizable templates – Ensure every post or banner stays on-brand and scroll-stopping.

Maintain a strong visual identity across all your LinkedIn content using branded templates. Pippit allows you to create or choose templates that match your brand's colors, fonts, and aesthetic—ensuring every post, carousel, or banner feels cohesive. It's a game-changer for growing businesses, UGC creators, and teams looking to build a recognizable presence.

Best practices for designing LinkedIn images

Designing for LinkedIn isn't just about making things look good—it's about strategic clarity across devices, audiences, and formats. With users scrolling fast and feeds constantly shifting, your visuals need to be both stunning and technically sound. Here are the key design principles that separate scroll-past posts from scroll-stopping ones:

• Maintain safe zones and text placement

Avoid placing text or key visuals near edges—especially in banners, carousels, or ad creatives. LinkedIn overlays elements like profile pictures and buttons, which may obscure important content. Always leave a buffer of at least 60px from the edges to ensure nothing gets cropped out unexpectedly.

• Use mobile-first scaling

With over 70% of LinkedIn users browsing on mobile (Statista, 2025), vertical and square layouts perform significantly better. Prioritize readability and contrast when viewed on small screens. Preview your designs across multiple devices to make sure they scale cleanly without distortion.

• Compress without losing quality

Heavy image files slow down load times and risk platform-level compression that can blur key details. Use smart compression tools to reduce file size while preserving sharpness—ideal for professional visuals like infographics, logos, or thumbnails. Pippit's export engine auto-optimizes for LinkedIn's latest compression thresholds.

• Stick to brand colors and visual hierarchy

A cohesive color palette and type system instantly boosts recognition and professionalism. Use your brand's primary and accent colors consistently, and structure content with the visual hierarchy—headline first, supporting elements second. This helps viewers absorb your message in under 3 seconds.

• Optimize using tools like Pippit for smart resizing and design

Manually resizing for every LinkedIn format is tedious. Pippit, your intelligent, creative Agent, makes it frictionless—auto-resizing visuals for posts, carousels, banners, and more. With creative presets and mobile-safe zones, Pippit ensures every image is feed-ready, every time.

Conclusion

Perfecting your LinkedIn image sizes isn't just a design task—it's a strategy. From single posts and carousels to profile banners and ad creatives, every pixel contributes to how you are perceived and engaged with. In 2025, where first impressions are visual, using the correct dimensions ensures consistency, clarity, and performance across both personal and business touchpoints. That's where Pippit comes in— an all-in-one AI toolbox built for marketers, creators, and business teams. Whether you are designing profile banners, ad carousels, or custom event covers, Pippit streamlines every step with mobile-optimized templates, brand-safe layouts, and multimodal generation. Its smart resizing engine ensures that every LinkedIn visual is perfectly formatted without the guesswork. Design sharper. Resize smarter. Show up stronger on LinkedIn—with Pippit. Try Pippit today and turn every scroll into a connection.

FAQs

1
1. What is the best size for LinkedIn post images in 2025?

The best size for LinkedIn post images is 1200 x 1350 pixels (4:5 aspect ratio), which performs best for mobile feeds. This format ensures your content is large, clean, and scroll-stopping. For other formats like carousels, videos, or ads, you'll want to adapt dimensions accordingly using tools like Pippit, which auto-generates optimized visuals for various LinkedIn post image size standards.

2
1. What are the latest LinkedIn ad sizes for sponsored content and videos?

For image-based LinkedIn ad sizes, use 1200 x 627 pixels with a 1.91:1 aspect ratio. For video ads, 1080 x 1920 (9:16) or 1200 x 675 (16:9) is optimal. Pippit simplifies ad design with pre-sized templates for LinkedIn carousel size, spotlight formats, and even profile picture LinkedIn size for consistent brand presence across paid and organic content.

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1. What's the ideal LinkedIn banner size for personal profiles in 2025?

The correct LinkedIn banner size for personal profiles is 1584 x 396 pixels (4:1 ratio). Keep key elements within a safe central zone to avoid overlay issues. Pippit offers responsive previews and automated resizing for LinkedIn profile sizes, cover photo sizes, and company headers, ensuring design integrity across all devices.

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1. What is the recommended LinkedIn carousel size for multi-slide posts?

The ideal LinkedIn carousel size is 1080 x 1080 pixels per slide (1:1 ratio), with a maximum of 10 slides allowed. Maintain visual consistency and spacing across all frames. Pippit offers an intuitive carousel builder that lets you align design elements perfectly across slides, ensuring all LinkedIn post image sizes and branding standards are maintained.

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1. How do I choose the right LinkedIn cover photo size for a company page?

The recommended LinkedIn cover photo size for company pages is 1128 x 191 pixels. Keep text and logos centralized to avoid cropping on different screen sizes. Pippit's smart resizing engine instantly applies the latest LinkedIn profile size, banner size, and even profile picture LinkedIn size requirements—so your brand visuals always look professional.