How to Leverage Intelligent Advertising for Explosive Brand Awareness

How AI intelligence is revolutionizing advertising

AI analyzes data to understand what people like and allows businesses to show the right ads to the target audience. It also automates ad creation to make designs, captions, and videos in seconds. Moreover, chatbots and AI-powered customer service improve engagement, while predictive analytics lets brands spend wisely.

With AI, ads feel more personal, which can increase sales and customer interest. As AI keeps improving, businesses can run better marketing initiatives with less effort and more accuracy.

Outperform your competitors using Pippit

Pippit ad intelligence tool provides tools like a video generator and editor, image editor, ready-to-use templates for Shopify and other platforms, and smart features to quickly design video or image ads without needing expert skills.

You can also remove backgrounds, add captions, resize the ads for different platforms, and customize pictures to match your brand.

Step to level up your intelligent advertising game with Pippit

To get engaging content for your ad automation, follow these steps on Pippit.

STEP 1
1. Generate your content

Sign up for Pippit and click "Video Generator" on the left menu panel. Upload your product images or clips from your device or a product link, add any details, and hit "Generate" to get a ready-to-use ad in seconds.

To design image ads, go to "Image Studio" from the sidebar menu, select "Image Editor," pick a size under "Marketing," or enter a custom aspect ratio, and click "Create."

STEP 2
1. Edit & customize

Choose an AI-generated ad video and click "Quick Edit" to modify the script, captions, or digital character. You can also click "Edit More" to add effects, stock media, overlays, or transitions to improve video engagement.

Next, upscale video resolution, retouch the faces of the subjects in the clip and fix colors for a professional look.

For image ads, select a "Template" based on your needs and replace the text and pictures with your content. After that, add stickers, frames, or filters and use smart tools to remove blemishes, resize layouts, or restore old photos.

STEP 3
1. Export & share to social platforms

Once your ad is ready, click "Export" or "Download All" in the top right corner to save it for your artificial intelligence advertising campaign.

Discover essential features of Pippit's advertising intelligence tool

Pippit is an all-in-one tool for businesses to create and manage their e-commerce advertising content with minimal effort. Let's explore its key features:

• One-click video solution

The one-click video solution in Pippit quickly generates ad videos using your product link from Amazon, TikTok Shop, or Shopify or uploaded media files. It also adds scripts, captions, a digital character, effects, and voiceovers to give you engaging content.

• AI product images

Pippit instantly makes product images of your ads with AI by removing cluttered backgrounds so you can replace them with a solid color or preset scene. It also allows you to add text and convert images into sales posters using a simple text prompt or reference photo.

• Advanced video and image editing

The advanced video and image editing interface in Pippit offers smart tools to not only do basic editing but also use AI to correct color, resize the ad layout for different platforms, restore old photos, retouch the subject face, and remove the backdrop with ease.

• E-commerce marketplace integration

Pippit connects directly to Shopify, Amazon, or TikTok Shop to pull in product details like images and descriptions. This lets you generate intelligent advertising videos or images instantly without manual uploads.

• Auto-publisher and analytics

The Publisher quickly schedules and posts your content on Facebook, TikTok, and Instagram automatically. The Analytics dashboard easily tracks how your ads perform so you can understand what works best and improve your future marketing strategies.

Competitive ad intelligence: Tips to stay ahead in the market

Let's explore some tips for your competitive intelligence advertising to outperform your competitors while maintaining quality and relevance.

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1. Automate email campaigns: Try to set up campaigns that use AI to send offers, product recommendations, and follow-ups based on customer actions. This will keep your communication timely and relevant without requiring constant manual work.
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2. Use dynamic pricing: Always adjust your prices automatically based on market demand, competitor prices, and customer behavior. This way, you can increase your profits while staying competitive.
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3. Personalize your content and customer interactions: You can design ads, emails, social media posts, and offers that match customer interests. Then, use AI to analyze past purchases and browsing history to recommend products and generate custom messaging that connects with each individual. It's best to make your advertisement videos and other content with Pippit's advanced tools.
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4. Segment your audience: Consider breaking down your customer base into specific groups based on their location, browsing habits, preferences, and buying patterns. With this extra effort, you can send more related ads to them and increase your conversion rate.
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5. Test and optimize: It's best to run continuous A/B tests on your ads, emails, and website content and track what works best for different audience segments. You can then automatically adjust your intelligent ads campaigns based on real-time performance data.
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6. Maintain human oversight: Although AI can automate things for you, it cannot replace human insight and judgment. So, regularly review your data, refine marketing strategies, and ensure your brand voice remains authentic and relatable.

AI advertising examples to inspire your next campaign

AI is changing advertising intelligence by helping brands create more personalized, creative, and smart campaigns. Here are some real examples of how top companies rely on it to attract customers and increase sales.

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1. Netflix

Netflix uses AI to personalize movie thumbnails based on a user's watch history. If someone watches a lot of comedies, they'll see a funnier scene, while romance fans get a romantic image. It also relies on AI to analyze thousands of scenes to pick the most stunning thumbnail. This allows them to make the recommendations more engaging and increase clicks.

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1. Nike

The Nike Fit app combines AI and AR to scan a user's foot and recommend the perfect shoe size. Moreover, Nike also used AI to generate a match between Serena Williams' 1999 and 2017 versions of herself for its "Never Done Evolving" ad. This award-winning marketing initiative celebrated Nike's 50th anniversary and was promoted through a YouTube livestream to millions of subscribers.

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1. Amazon

Amazon leverages an artificial intelligence recommendation system to suggest products based on customer behavior and increases the chances of a purchase. AI also helps Amazon's marketing team decide which products to promote and predicts sales performance.

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1. ClickUp

ClickUp improved its content marketing with AI-powered SurferSEO to work on keyword targeting, get detailed content briefs, and track performance. This allowed them to publish 150+ articles and increase organic traffic by 85% in a year.

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1. Vanguard

With the AI language platform Persado, Vanguard created highly personalized LinkedIn ads while following strict regulations. This helped them test different approaches to find what worked best and led to a 15% increase in conversions.

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1. Heinz

Heinz once used AI with DALL-E to let its customer generate their own ketchup bottle images through text prompts. This marketing initiative went global and gained 800 million views and major media coverage. It increased brand engagement and showed how AI can make simple ideas highly effective in marketing.

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1. Coca-Cola

Coca-Cola brought AI into advertising with its “Create Real Magic” platform, which allows its customers to generate branded images with ChatGPT-4 and DALL-E. As a result, thousands of people joined in, which improved engagement and website traffic. The company even introduced an AI-designed limited-edition flavor to make its promotion a huge success.

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1. Nutella

Nutella's “Nutella Unica” campaign designed 7 million unique jar designs with AI while keeping its branding the same. The jars sold out in Italian supermarkets within a month. Online and TV ads helped make the marketing initiative even more successful and brought Nutella closer to its customers.

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1. Farfetch

Farfetch improved its email engagement with AI-powered writing from Phrasee. It tested different styles to optimize subject lines and personalize content for its audience. With this, they saw a 7% rise in open rates for promotions and 31% for event-triggered emails. Their click rates increased by up to 38%.

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1. BMW

BMW worked with Goodby, Silverstein & Partners in 2021 to promote the 8 Series Gran Coupé with AI-generated art. They projected the artwork onto the car to create a campaign that connected with luxury car buyers on an emotional level.

Conclusion

In this article, we've discussed how intelligent advertising is changing marketing initiatives and provided some tips to stay competitive, such as automated email campaigns, dynamic pricing, and audience segmentation. We've also shared how Pippit can help you outperform others with its advanced content creation and management tools. Start generating smarter, faster, and more effective ads with Pippit today!

FAQs

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1. What is intelligent advertising?

Intelligent advertising uses AI to help brands automate campaigns, optimize ads in real time, and reach the right audience with the right message. This not only improves engagement but also increases sales and reduces marketing costs. To make the most of your intelligent marketing, you need the right tools, like Pippit, which provides a simple and easy dashboard with many advanced features to create video and image ads, automate publishing content on TikTok, Facebook, or Instagram, and integrate with marketplaces quickly.

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1. What are automation ads?

Automated ads are advertisements that run on their own based on your set budget and schedule. AI analyzes their performance and adjusts targeting, placement, and content to improve them in real-time. With Pippit, generating ads for automation becomes even easier. It offers Smart Crop to resize ads for different platforms, Quick Cut to transcribe videos and add captions, and an AI product image tool to produce high-quality visuals. You can also use AI models, avatars, and voices to bring video ads to life, while ready-made templates and sales poster makers help you create professional ads quickly.

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1. How does digital ad intelligence improve campaigns?

Digital ad intelligence uses AI and data analysis to track customer behavior, predict trends, and test different ad formats to see what works best. This helps businesses spend their budget wisely, target the right audience, and adjust strategies in real-time to increase engagement and sales. To apply all this easily, Pippit offers smart tools, such as Video Generator, to produce ads instantly from product links and Image Studio to turn simple product pictures into engaging sales posters.