In today's visually-driven world, having the perfect Instagram video size is crucial to make your content stand out. Whether you're posting on your feed, sharing stories, or creating reels, using the right dimensions ensures your videos look professional and engaging. In this guide, we'll cover everything you need to know about Instagram video size, including the ideal dimensions for each video format and tips for optimizing your content for maximum impact. Let's dive into how you can elevate your Instagram game with the perfect size of video for Instagram.
Importance of using the correct Instagram video size
When it comes to creating impactful content on Instagram, video size plays a crucial role in ensuring your content is visually appealing and performs well. The right Instagram video size ensures that your video displays correctly across all devices and screen sizes, preventing any cropping, distortion, or pixelation. Here's why it's so important:
- 1
- Improved user experience
Instagram's platform is optimized to display content in specific dimensions. If your video doesn't fit those dimensions, it might get cut off or appear stretched. By using the correct video size for Instagram, you ensure that your content looks polished and professional, enhancing the overall user experience and maximizing engagement on the platform.
- 2
- Higher engagement rates
Videos that are well-framed and clear tend to get more attention and interaction. With the proper Instagram video size, your content will appear exactly as intended, ensuring your audience can fully engage with it—whether they’re watching on a mobile phone or desktop. Optimizing video dimensions is essential for maximizing engagement, growing your audience, and increasing visibility on the platform.
- 3
- Professional quality content
Consistency is key when building a brand on Instagram. Using the correct Instagram video size ratio ensures your content maintains a professional look, helping you stand out in a crowded feed. Whether you're posting Stories, Reels, or feed videos, optimizing the aspect ratio enhances your credibility and showcases your attention to detail, ultimately improving engagement and audience retention.
- 4
- Avoiding technical issues
Uploading videos that aren't the correct size may result in technical issues, such as poor quality, slow loading times, or an inability to play the video at all. By knowing and using the proper Instagram video size limit, you can avoid these issues and ensure your content is easy to watch, share, and engage with—helping you maintain a seamless viewing experience for your audience.
- 5
- Optimizing for different Instagram features
Instagram offers various content formats, including feed posts, Stories, Reels, and IGTV. Each format has different size requirements, and understanding these dimensions helps you tailor your videos for each feature. Whether you're creating a short, snappy Reel or a longer IGTV video, using the correct Instagram video post size ensures your content is optimized for the best viewing experience, maintaining quality and engagement.
In short, using the correct Instagram video size isn't just about following guidelines—it's about creating a seamless, professional, and engaging experience that draws in your audience and drives better results for your content.
Instagram video sizes and dimensions
To make your content stand out on Instagram, it’s essential to understand the perfect video sizes, dimensions, aspect ratios, lengths, and formats. Let’s break it down for you:
Instagram reels
Instagram reels are short, engaging videos designed to capture attention and boost interaction. Typically lasting between 15 to 60 seconds, they are perfect for sharing entertaining, informative, or creative content with your followers. Reels come equipped with various tools, including music, filters, and text overlays, making it easy to create eye-catching videos.
You can access reels by tapping the fourth icon at the bottom of the screen or visiting a user's profile. They are a fantastic way to showcase your creativity, tell stories, or just have fun. If you're looking to enhance your Instagram presence, Reels is the way to go.
Size: Up to 4GB maximum file size
Video dimensions: 1080 x 1920p (Portrait)
Aspect ratio: 9:16
Length: 60 seconds max
Video format: MP4 and MOV
Instagram feed videos
Instagram feed videos are standard video posts that appear within your main Instagram feed. They are a versatile content format, ideal for various types of videos like product demonstrations, tutorials, behind-the-scenes glimpses, promotional content, and storytelling. These videos integrate seamlessly into your followers' feeds, just like regular photo posts, making them a key tool for engagement.
Size: Up to 4GB maximum file size
Video dimensions: 1080 x 1080 pixels (landscape) and 1080 x 1350 pixels (portrait)
Aspect ratio: 4:5, but the platform also supports 1.91:1 to 9:16
Length:
For videos up to 10 minutes, the recommended file size is 650MB
For 60-minute videos, the file size should be around 3.6GB
Video format: MP4, MOV, and GIF
Instagram stories
Instagram Stories are temporary posts that vanish after 24 hours. They appear in a slideshow format at the top of your feed, offering a fun and casual way to share snippets of your day. Stories can include photos, videos, text, stickers, and interactive elements like polls or quizzes. They provide a more informal, behind-the-scenes look at your life or business, making them perfect for quick updates, personal moments, or engaging with your followers.
Size: Up to 4GB maximum file size
Video dimensions: From 1080 x 608 pixels to 1080 x 1920 pixels
Aspect ratio: 9:16
Length: 15 seconds per clip, but you can post a series of clips for longer content
Video format: MP4, MOV, and GIF
Instagram live
Instagram Live allows you to stream real-time video directly to your followers, creating an interactive experience. It's a great way to engage with your audience, answer questions, host Q&A sessions, run virtual events, and share live experiences. When you start a live broadcast, your followers are notified, and your video appears at the top of their Stories feed, making it easy for them to join.
Size: Up to 4GB maximum file size
Video dimensions: 1080 x 1920 pixels
Aspect ratio: 9:16
Length: Live sessions can last up to 4 hours
Video format: MP4 and MOV
IGTV post dimensions
IGTV is Instagram’s long-form video platform, designed for content that goes beyond the typical feed video or Story. It allows you to share videos up to 60 minutes long (for verified accounts) and offers a unique way to engage with your followers through deeper content, such as tutorials, product demonstrations, interviews, or vlogs. As a key tool for building your brand's presence, ensuring your video is formatted correctly for IGTV is crucial to providing the best viewer experience.
Video dimensions:
Vertical: 1080 x 1920 pixels
Horizontal: 1920 x 1080 pixels
Aspect ratio:
Vertical: 9:16
Horizontal: 16:9
File size:
Maximum file size for videos up to 10 minutes is 650MB
For videos up to 60 minutes, the file size should be around 3.6GB
Video Format: MP4, MOV
How to resize your video for Instagram with Pippit
Resizing your video for Instagram is a breeze with Pippit, a powerful tool designed to help businesses and content creators quickly adjust their video dimensions. Whether you're posting to your Instagram feed, stories, reels, or IGTV, Pippit allows you to effortlessly tailor your content to meet Instagram's specific size requirements. This user-friendly video editing platform offers easy-to-use templates and precise editing tools, so you don’t have to worry about the technicalities. With Pippit, you can resize your videos, crop them, and even apply creative effects all in one place to make sure your content is perfectly optimized for Instagram’s formats.
3 steps to resize an Instagram video with Pippit
Choosing a proper size when posting Instagram videos is fundamental to gaining maximum reviews and engagement. With Pippit, you can easily resize your video to meet the requirements of the Instagram platform by following three simple steps.
- STEP 1
- Upload your video
Log in to Pippit and navigate to "Image studio." In the main interface, go to the "Smart crop" feature to adjust the video to the ideal Instagram aspect ratio. Upload your video from your device by clicking "Select video."
- STEP 2
- Select the aspect ratio
Once uploading your video, choose the ideal aspect ratio for Instagram. Pippit supports resizing different aspect ratios simultaneously. You can resize your video for the Instagram story, reel, and post with just one single click. After choosing the aspect ratios, click "Generate" to resize your videos.
- STEP 3
- Export & share video
Once you're happy with your edits, click the "Export" button given below and make the final export settings of resolution, quality, frame rate, and format for your video. Now, it is time to share your resized Instagram video and reach your audience for the maximum engagement.
Key features of Pippit
- 1
- Link to video generation
Pippit allows you to create professional-quality videos with just a click. By simply uploading your product images or videos and entering a link, the platform automatically generates a video tailored to your content, ready for promotion on Instagram and other platforms.
- 2
- Dynamic templates for every purpose
Pippit offers a wide range of customizable templates, perfect for creating various types of content, including product showcases, promotional ads, and behind-the-scenes videos. Choose from a selection of pre-designed templates and easily adapt them to your brand’s style.
- 3
- Customizable text and branding
You can easily add text, logos, and captions to your Instagram video for more stunning visuals. Pippit allows you to adjust font styles, colors, and sizes, making it simple to align the video with your brand’s visual identity.
- 4
- High-quality video export
The platform supports high-resolution exports, allowing you to download your videos in HD quality. Whether you're creating short reels or long-form content for IGTV, Pippit ensures your videos are crisp and clear, even when viewed on large screens.
Conclusion
Creating high-quality videos on Instagram is essential for building engagement, capturing your audience's attention, and establishing your brand. By using the right dimensions, investing in good lighting and audio, editing for impact, and experimenting with creative elements, you can elevate your video content and make it stand out. Remember, telling a compelling story is key to keeping your viewers hooked, while optimizing for mobile ensures your content reaches a wider audience.
To take your Instagram videos to the next level, Pippit offers a range of powerful editing features designed for creators and businesses. With easy-to-use templates, advanced editing tools, and seamless integration with social media platforms, Pippit can help you create professional-quality videos in no time.
Ready to elevate your content? Start using Pippit today and see the difference it can make for your Instagram videos. Try it for free and unlock endless possibilities!
FAQs
- 1
- What size video for Instagram can you upload?
When uploading a video on Instagram, the maximum file size allowed is 4GB. However, it's not just about file size—you also need to ensure your video meets Instagram's dimensions and aspect ratios. With Pippit, you can auto-format your videos to fit perfectly on feeds, stories, and reels, eliminating guesswork. For the best results, refer to our detailed guide on Instagram video sizes.
- 2
- What is the ideal Instagram video format and size for uploading?
When uploading a video on Instagram, it's important to follow the correct format and size to ensure your content displays properly. Instagram supports MP4 and MOV video formats, with a 4GB maximum file size. The recommended dimensions vary:
Feed videos: 1080 x 1080 pixels (square) or 1080 x 1350 pixels (portrait)
Stories and Reels: 1080 x 1920 pixels (9:16 aspect ratio)
IGTV: 1080 x 1920 (vertical) or 1920 x 1080 (horizontal)
Pippit helps you prep videos in the right format for each placement, so you can focus more on creativity and less on technical specs.
- 3
- What is the maximum file size of videos for Instagram?
The maximum file size for videos uploaded to Instagram is 4GB. Still, using the right aspect ratio and resolution is equally important for optimal display. Pippit makes this easy by adjusting your content to match Instagram's video requirements automatically. For more tips, check out our full guide on Instagram video sizes.
