The holiday season is a prime time for Instagram promotions, but what happens when the festivities end? For many businesses, the period right after the holidays is an underutilized opportunity to continue building momentum from all the seasonal engagement. If you're just starting out with Instagram promotions, now is the perfect time to maximize your strategy and use the post-holiday period to drive even more traffic and sales.
In this article, we'll explore the value of Instagram promotions after the holidays and provide actionable tips to help you achieve Instagram growth long after the holiday rush. Whether you’re a small business owner or an aspiring influencer, you’ll discover practical advice to ensure your Instagram presence remains strong throughout the year.
The Value of Instagram Promotions After the Holidays
Once the holidays are over, the rush of promotions, sales, and festive content on Instagram tends to fade. However, this doesn't mean your efforts should slow down. In fact, it's the perfect time to leverage the engagement you’ve gained and keep the momentum going. After the holiday season, people are looking for fresh content, new ideas, and products to purchase for the upcoming year. This presents an opportunity for you to reach new customers and build brand loyalty.
While people may have already splurged on holiday gifts, many are still thinking about New Year resolutions, self-care, and upcoming events like Valentine’s Day or spring break. Running targeted Instagram promotions after the holidays taps into this shift in mindset, encouraging potential customers to continue engaging with your brand.
Why Post-Holiday Marketing Matters
Instagram promotions during the post-holiday period are essential for several reasons. First, consumers are more likely to engage with brands that maintain a consistent social media presence after the holidays. Second, many people receive gift cards or money during the holiday season, which can be spent on new products or services.
Did you know that 54% of consumers said they would purchase something from Instagram after seeing an ad? This number remains strong even after the holidays. Post-holiday promotions give you the chance to build on that interest, reminding your audience of your brand’s value and staying relevant as the year progresses.
A perfect example is the beauty brand Glossier, which used Instagram promotions to maintain customer engagement in early 2024. Following the holiday season, they launched an exclusive “New Year, New You” campaign targeting people looking for fresh skincare routines. Their well-timed promotions helped them grow their Instagram following by 20%, showing just how effective Instagram marketing can be after the holidays.
Tips for Maximizing Instagram Promotions After the Holidays
1. Focus on New Year Resolutions
One of the best ways to leverage Instagram promotions after the holidays is by tapping into New Year’s resolutions. Consumers are focused on self-improvement, fitness, organization, and mental health. If your business offers products or services related to these themes, create Instagram promotions that align with these goals.
For example, a fitness brand could offer a post-holiday discount on workout gear or memberships. A skincare brand might promote a “New Year, New Skin” campaign with limited-time bundles. Create content that appeals to your audience’s goals for the new year and stay in the conversation.
2. Offer Exclusive Post-Holiday Discounts
Promotions after the holidays should focus on delivering value to your audience. One of the best ways to do this is by offering exclusive post-holiday discounts or special offers that encourage people to take action. Limited-time offers or “Thank You” discounts show appreciation for your customers while incentivizing them to return and make another purchase.
By using Instagram’s shopping features, such as Instagram Shop or product stickers, you can make it easier for followers to purchase directly from your posts. Consider offering special codes that are only available through Instagram, driving more traffic to your account and increasing your engagement.
3. Utilize Instagram Stories and Reels
Instagram Stories and Reels are highly effective tools for post-holiday promotions. Stories allow you to create temporary, engaging content that can include countdowns to promotions, flash sales, or giveaways. Reels, on the other hand, let you create fun, dynamic content that shows off your products or services in an entertaining way. With the algorithm favoring video content, both of these formats are perfect for maximizing your Instagram promotions and keeping your brand top of mind.
Create short videos or reels showing behind-the-scenes content, how-to tutorials, or customer testimonials. Make sure your content is timely and relevant to your audience’s interests after the holidays. For example, a fashion brand could show how to transition holiday outfits into everyday looks for the winter months.
Instagram Growth Through Consistent Engagement
The key to maintaining Instagram growth after the holidays is consistent engagement. Even if the holiday season is over, you can still create buzz by interacting with your followers regularly. Respond to comments, DMs, and engage with your audience’s posts. Show that your brand is active and cares about your community.
Running polls, quizzes, or Q&A sessions in your Instagram Stories are great ways to involve your followers and maintain engagement. Consider asking them about their post-holiday goals, products they’re interested in, or what content they would love to see next from your brand.
How Pippit Helps With Instagram Promotions
To take your Instagram promotions to the next level, consider incorporating Pippit into your strategy. This AI video tool is a game-changer for content creators and marketers. With Pippit, you can easily create engaging, high-quality videos that capture your audience’s attention and drive more traffic to your Instagram account.
This platform allows you to produce professional-grade videos with minimal effort, saving you time and ensuring your content looks polished and appealing. You can customize videos with text effects, music, and even AI-driven enhancements to make your Instagram promotions stand out. Whether you’re showcasing a product, creating tutorials, or promoting post-holiday sales, Pippit offers the tools to help you achieve Instagram growth with ease.
With features like automatic video resizing and customizable templates, this AI video tool ensures your content fits perfectly for both Instagram Stories and Reels. It's the ideal solution for businesses that want to create consistent, on-brand video content without investing in expensive video production.
