How to Highlight Year-End Deals Using Short-Form Videos

As the year draws to a close, businesses have an opportunity to boost sales and generate momentum by highlighting their year-end deals. The final months of the year, especially around holidays, are crucial for many industries, making it the perfect time to create buzz with exciting promotions. Short-form videos have emerged as a powerful tool in this effort.



With attention spans dwindling, using short-form content to capture the attention of potential customers is more effective than ever. This blog post will explain how you can leverage short-form videos to promote your year-end deals, provide examples of successful businesses, and introduce an AI-powered tool that can help you create engaging content.



Why Short-Form Videos Are Perfect for Highlighting Year-End Deals

Short-form videos have taken the digital marketing world by storm. Platforms like Instagram Reels, TikTok, and YouTube Shorts have revolutionized the way businesses connect with audiences. These bite-sized videos are ideal for highlighting year-end deals because they’re quick to produce, easy to share, and incredibly engaging. In fact, 72% of consumers prefer to learn about a product or service through video, and short-form videos have been shown to increase engagement by up to 500% compared to traditional video formats.



The key to a successful year-end campaign lies in the ability to capture attention instantly. Short-form videos are perfect for this purpose. They enable you to showcase the best aspects of your year-end promotions in a fun, compelling way, all within a few seconds. Whether it’s a limited-time offer or a seasonal sale, you can communicate your message quickly while maintaining viewer interest.



Example of a Business Successfully Highlighting Year-End Deals with Short-Form Videos

One of the standout examples of a business successfully leveraging short-form videos is the brand Chubbies Shorts. Known for its bold and humorous marketing campaigns, Chubbies capitalized on the year-end deals by producing fun, engaging short-form videos on Instagram Reels and TikTok. These videos not only featured their seasonal discounts but also captured the essence of the brand in a way that resonated with their target audience. By using humor and a clear call to action, the brand significantly increased its sales during the year-end period.



In fact, during one year-end promotion, Chubbies saw a 20% increase in engagement and a 30% boost in sales within the last two weeks of the year. This growth was largely driven by the creative and engaging short-form video content they produced.



Key Elements for Highlighting Year-End Deals in Short-Form Videos

To maximize the effectiveness of your year-end promotions using short-form videos, there are a few key elements to focus on:

1. Clear and Compelling Messaging: Keep your message simple and to the point. Viewers should immediately know what the deal is, how long it lasts, and why they should take advantage of it. In the first few seconds of your video, ensure you highlight the key elements of the promotion.
2. Creative Visuals and Storytelling: Use attention-grabbing visuals, fun graphics, and animations to draw people in. A strong narrative or theme that ties your promotion to the festive season or a sense of urgency (such as "limited time only") can make your video even more engaging.
3. Call to Action (CTA): Always include a clear CTA in your video. Whether it’s directing viewers to your website or encouraging them to shop now, make it easy for viewers to know what to do next.
4. Use Trends to Your Advantage: Incorporate popular music, memes, or trends into your videos to increase the chances of them going viral. Short-form video platforms thrive on trending topics, and aligning your year-end deals with these trends can exponentially increase your video’s reach.





The Impact of Short-Form Videos on Year-End Promotions

In a world where 8 out of 10 people watch videos online each month, it’s clear that using video content to promote your year-end deals can lead to significant results. According to a report by HubSpot, businesses that use video marketing grow revenue 49% faster than those that don’t. When focusing specifically on short-form content, studies have shown that these videos have a 67% higher engagement rate on social media platforms like Instagram and TikTok.



The benefits of highlighting deals through short-form videos are multifaceted. Not only do they increase engagement, but they also build brand awareness, create urgency, and drive traffic to your website or social media pages. These videos are shareable, meaning they can reach a larger audience, potentially bringing in new customers who might not have heard of your business before.





A Powerful AI Tool for Your Instagram Promotions

After the holidays, keeping the momentum going with year-end promotions is key to sustaining growth. That’s where Pippit comes in. Pippit is an AI-powered video editing platform that helps small businesses create polished, professional short-form videos with ease. Whether you’re posting on Instagram, Facebook, or TikTok, this tool makes it simple to highlight your promotions and continue engaging customers long after the holiday season.



This AI tool allows you to create videos with dynamic effects, transitions, and text overlays that draw attention and drive action. It also provides a variety of templates designed specifically for promotional videos, so you don’t have to start from scratch. Whether you’re showing off a product, explaining a promotion, or offering a discount code, Pippit provides all the features you need to make your year-end deals stand out.



For businesses trying to keep up with Instagram promotions after the holidays, this platform is incredibly useful. Pippit helps you create on-brand, attention-grabbing videos that are optimized for social media engagement. By using AI tools, the platform can suggest creative elements, saving you time and effort while producing quality content.





Why Pippit is Essential for Your Post-Holiday Instagram Strategy

After the holiday rush, it’s crucial to maintain visibility and engagement with your audience. Pippit is an excellent tool to help when businesses are highlighting deals in a fresh and engaging way. With its AI capabilities, you can personalize videos to fit your unique brand style, ensuring your content stays consistent and resonates with your audience.



This platform allows you to quickly adapt to any changes in trends and consumer behavior, making it an invaluable asset for businesses looking to remain relevant during the post-holiday period. Whether you're running end-of-season sales or preparing for a new year's promotion, Pippit helps you create videos that drive traffic, increase sales, and maintain customer interest.