How to Create Engaging Ads to Highlight Product Features

Highlighting product features in eCommerce ads is essential to attract customers and stand out in a crowded market. Effective ads don’t just inform—they engage, build trust, and convince shoppers to buy. Here’s a look at best practices for creating ads that highlight product features to increase engagement, boost sales, and strengthen brand visibility.

Why Highlighting Product Features Matters in eCommerce

Engaging ads that showcase product features effectively is crucial for driving traffic and conversions in eCommerce. With numerous options available online, it’s the standout ads that quickly convey what makes a product unique and why it’s worth buying. In fact, a study from 2024 showed that 65% of online shoppers are more likely to purchase from a brand whose ads clearly highlight product benefits. Ads that identify and emphasize specific features help build credibility and make the brand memorable.



Take the example of a skincare brand that has effectively used ads to highlight key product features, such as natural ingredients or specific skin benefits. By creating ads that focused on these unique aspects, the brand saw a 30% increase in conversion rates this year, demonstrating just how impactful feature-focused ads can be in setting products apart.

Identify and Prioritize Key Product Features

The first step in creating ads that highlight product features is identifying the aspects of the product that will be most relevant and appealing to your target audience.

• List Product Benefits: Start by listing each feature and translating it into a benefit—how it solves a problem, adds convenience, or enhances the user’s life.
• Analyze Competitor Products: Research similar products in the market to identify what makes yours unique.
• Use Customer Feedback: Customer reviews often reveal what features resonate most. This feedback can guide you in prioritizing the right aspects of your ad.



For instance, if you’re selling a kitchen appliance, focus on time-saving functionalities or the innovative design that makes your product unique. This approach ensures your ad appeals to your audience’s needs and preferences.

Use High-Quality Visuals to Highlight Key Features

In the world of attracting customers online, visuals are powerful. Studies show that people process images and videos much faster than text. When creating ads to highlight product features, make sure visuals convey the essence of your product’s unique qualities quickly and effectively.

Tips for Effective Visual Presentation

• Close-up Shots: Detailed close-ups of key product parts can instantly convey quality or functionality that may be hard to capture in words.
• Demonstration Videos: Showing the product in use helps build trust by letting potential customers visualize it in their own lives.
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• Consistent Branding: Use brand colors, fonts, and logos to ensure a cohesive look across ads, which can make the brand more recognizable and trusted.

Incorporate Clear and Concise Copy

While visuals do the initial work of grabbing attention, well-written ad copy clarifies product details and guides the viewer’s understanding. Creating ads that successfully highlight product features involves balancing visuals with informative yet concise copy.

Best Practices for Ad Copy

• Be Specific and Precise: Avoid generic descriptions like “excellent quality.” Instead, say “durable stainless-steel construction for lasting performance.”
• Use Simple Language: Avoid industry jargon and keep language straightforward.
• Call-to-Action (CTA): Add a clear CTA, such as “Shop Now” or “Discover More,” to encourage viewers to take the next step in their customer journey.

Leverage Customer Testimonials for Added Trust

Incorporating real user feedback into ads adds credibility. A customer testimonial validates the product features you’re highlighting, offering a relatable perspective that builds trust. Video testimonials, in particular, can be a strong addition to visually emphasize product features that customers love.



For example, if your product is made from eco-friendly materials, a testimonial can reinforce this point from a real customer’s perspective. Highlighting testimonials can help attract customers and establish a stronger connection between your brand and potential buyers.

Choosing the Right Ad Format for the Platform

The format and platform on which an ad appears can make a significant difference in its effectiveness. Each platform favors specific ad formats, so tailoring your ads to the platform can enhance engagement and impact.

Popular Formats by Platform

• Instagram and Facebook: Carousel and Stories ads enable you to showcase multiple product features with images and short videos.
• YouTube: In-stream ads before other videos work well for longer, demonstration-style ads that go in-depth on product features.
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• Google Display Network: Visual banners with feature-focused messages are ideal for reaching a wider audience.

Video Editing Tools for Professional Product Feature Ads

Even the best ad concepts need refinement. Video editing tools help polish your ads and make each feature stand out, ensuring your message is clear and professional.

Elevate Your Product Feature Ads

Pippit is an AI ad generator designed to help eCommerce brands create polished, engaging ads that clearly highlight product features. It’s intuitive and user-friendly, even for those without advanced editing skills, making it easy to design high-quality ads.

• Templates for Quick Ad Creation: Start with customizable templates that arrange product features attractively.
• Text Overlays: Highlight important product details with quick, clear text.
• Animation Options: Add animated elements to engage viewers and draw attention to essential features.
• AI-Driven Editing Assistance: Save time with AI suggestions on clip length, colors, and effects that boost viewer engagement.

Pippit simplifies creating ads by providing effects, overlays, and customizable formats to enhance each product’s unique attributes.

Experiment with Colors, Text, and Effects for Greater Impact

Applying different editing techniques thoughtfully can make product features more visually appealing and memorable.

• Consistent Color Schemes: Maintain your brand colors across ads for a cohesive look that reinforces brand recognition.
• Text Effects and Animations: Experiment with subtle text animations to emphasize important product details.
• Background Music and Sound Effects: Add light, unobtrusive background music to create a professional feel without overwhelming viewers.
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With an AI ad generator like Pippit, you have a wide selection of effects, colors, and animations to suit your branding and make your ad campaign visually appealing.

Measure Success and Adjust Accordingly

Tracking metrics such as engagement rate, click-through rate, and conversion rate helps assess the success of your ads.

Track Customer Engagement: Identify which product features draw the most attention and drive interaction.

A/B Test Different Features: Try highlighting different features to see which appeals most to your audience.

Gather Customer Feedback: Customer insights help fine-tune ads for better engagement in future campaigns.

Boost Your eCommerce Ads with Pippit

When used effectively, Pippit can be a valuable asset for crafting ads that highlight product features clearly and attractively. With customizable templates, text overlays, and AI-driven editing options, it helps you create professional ads that engage customers and drive sales.



For an eCommerce brand, mastering creating ads that present product features in a compelling way can make all the difference in building lasting success.