Do you want to invest in Hailuo AI but aren't sure it's the right tool for your content? This review breaks down everything from how it works and what it offers to its pricing, pros, and cons. You'll find out where it fits best and when switching to a more content-focused alternative might be the smarter choice.
What is Hailuo AI
Hailuo AI is a video tool by MiniMax that turns text prompts or still images into short videos. The image-to-video mode adds smooth motion and camera effects to pictures, while the text-to-video mode creates clips up to 10 seconds with natural movements like flowing water or fabric. Hailuo 02 can produce videos in 720p to 1080p quality, keeps characters looking the same throughout, and lets you adjust prompts in detail.
Hailuo AI video generator features
- Text to video generator: Hailuo AI can turn text prompts into short video clips that look cinematic using Hailuo 02 mode. You can select the video quality and duration based on your needs.
- Image to video generator: Another powerful feature is the Image-to-Video mode that lets you upload a single image, and Hailuo will animate it with movement, lighting changes, and camera angles.
- Subject reference: Hailuo AI gives you the option to upload one image of a person, so AI can match the same face, hair, and clothing in every clip. This is useful for repeating the same character across multiple videos without changes.
- Character animation and movement: You can add camera movements manually using your cursor to select multiple points on the screen for custom motion paths. This means you're not limited to what the AI decides. If you prefer to use text, you can also insert commands like "tilt down slowly" or "pan right quickly."
- Cinematic effects: Hailuo adds effects like flowing water, waving fabric, and moving fur. These details follow natural motion, so the video is more lifelike without needing manual edits.
- Music generation: Hailuo AI also has an audio tool that generates music and voiceovers based on your text description.
How to use Hailuo AI text to video
- STEP 1
- Sign up for Hailuo AI
Go to the "Hailuo AI" web page and sign up for a free account. Then, click "Video" in the left menu to open the video generating interface. You can also get started with the preset templates on the home screen.
- STEP 2
- Enter the text prompt
Now, go to the "Text to Video" tab and type in your text prompt to describe what kind of video you need. Then, select the resolution, duration, and quantity of outputs and hit "Generate." You can also open the Hailuo AI image to video tool to turn your picture into a clip.
- STEP 3
- Export the video
Hailuo will start optimizing your prompt and generate a video for you. Click the downward arrow next to the video and choose whether you want to download it with or without a watermark.
Hailuo AI review: pros and cons
- Mobile app: You can access Hailuo AI through a mobile browser or install its iOS or Android app to generate videos directly from your phone without needing desktop tools. The interface adjusts well to small screens and supports all core features.
- Multi-modal input: It accepts text, single images, and subject photos to give you different ways to start a project, depending on what you have.
- HD video output quality: The platform supports high-definition resolution (720–1080p), which improves sharpness and detail in every frame of the output.
- Extensive scene & character control: You can adjust camera moves, scene composition, and character design through both manual tools and prompt settings.
- Rendering Speed: Videos are processed and completed in under a minute, which allows quick changes and multiple attempts without long delays.
- Video duration: The free version allows clips up to 6 seconds long, and paid plans extend this only to 10 seconds, which may not suit longer stories.
- Limited pro-level editing: Advanced post-production tools are not built into the platform.
- Branding in the free version: You can only export videos with a watermark in the free plan, which may not suit personal or public projects.
- Limited VR and 360° support: The tool doesn't support VR or 360°, which restricts its use for more advanced or interactive media projects.
Hailuo AI pricing plans comparison
Hailuo AI offers six pricing plans: Free, Standard, Pro, Master, Ultra, and Max.
- Free Plan
In the free plan, you get 768p video generation, 6-second clip length, and the ability to queue up to 3 tasks. You can only run one task at a time, and all videos include a watermark.
- Standard Plan - $7.99/month
This plan includes 1,000 monthly credits, no watermark, and supports 1080p video generation. You can queue up to 5 tasks, but still, only one task can run at a time.
- Pro Plan - $27.99/month
With 4,500 credits per month, this plan also supports 1080p quality and 10-second clips. You can queue 5 tasks, and two can run at the same time.
- Master Plan - $63.99/month
This tier offers 10,000 monthly credits. It supports full HD output, 10-second videos, and up to 5 tasks in the queue. It can also run two tasks at once, and videos do not include watermarks.
- Ultra Plan - $124.99/month
This plan gives you 12,000 credits and unlimited use of the Hailuo 01 model, along with everything in the Master plan.
- Max Plan - $199.99/month
The Max tier offers 20,000 credits monthly and full access to both Hailuo 01 and 02 models. You get 1080p quality, 10-second clips, 5 tasks in queue, and two running at once. No watermarks are added.
If you're focusing on product-related content, Pippit offers a different direction. Let's find out more!
Pippit: Best Hailuo AI alternative for easy content creation
Pippit is a complete toolkit for small business owners, online sellers, and content creators who need videos for product demos, ads, promotions, and more. It comes with an AI video generator, video editor, product photo tools, sales poster generator, AI avatars and voices, and even batch editing features. It also supports integration with Shopify, Amazon, and TikTok to import product details for video generation, has built-in video templates, offers social media management tools, and lets you customize text and branding.
3 easy steps to use Pippit for creating videos
If you want to create a video for your project, sign up for Pippit and go through these steps:
- STEP 1
- Open the video generator
On the main dashboard, click "Marketing Videos" to open the video-generating interface. You can not type in a text prompt, enter a product (or blog) link, bring in your pictures or clips, and even upload a document (PDF, Word, or PPT) to turn it into a video. After importing the media, click the "Settings" icon to select the language, video length, and avatar, and hit "Generate" to start customizing the details.
- STEP 2
- Generate video
Click "Edit Video Info" to edit the theme & introduction, set a category, add brand name, and upload a logo, and hit "Confirm'' to save the settings. You can also click "AI Recommended Media" to add more related clips. Now, scroll down to the "More Info" section. Here, you can add some highlights, set the promo details, and choose your target audience. You can also pick whether you want to let AI auto-match the script or select one. After that, choose the voiceover & aspect ratio, and hit "Generate", so Pippit can produce multiple video outputs for you.
- STEP 3
- Export and share
Lastly, preview the videos and click "Export" below the one you like to download to your device in your selected format, resolution, frame rate, and quality. You can also hit "Quick Edit" to tweak the script, language, captions style, or text, or click "Edit More" to open the video in the advanced editing space for detailed edits.
Key features of Pippit AI
- 1
- Powerful video solution
Pippit lets you produce short viral videos of up to 1 minute using images, video clips, documents, product links, or a written prompt. You can pick a voice, add subtitles, set the duration, and choose the aspect ratio. It supports avatars and multiple languages, which is useful for different types of content.
- 2
- Sales poster generator
The poster tool in Pippit turns short text into ready-made posters. You can choose a style or reference image and let the tool create a complete design. With its "Layout to Poster" option, you can even turn a basic layout into a finished poster with proper backdrop, color schemes, and design elements.
- 3
- Smart video & image editing space
In the editing areas, you can fine-tune details before publishing. For videos, the editor includes basic and advanced tools to trim, merge, or split scenes, transcribe audio to add captions to video, apply filters, animations, effects, and transitions, edit and clean up audio, improve the light & details, turn on camera tracking, and remove the backdrop. For images, you get filters, layout presets, and tools for restoring old photos, swapping out the background, retouching the subject, fixing the low-light issue, increasing the image resolution, resizing the aspect ratio, and transferring image style.
- 4
- Pre-cleared assets for content creation
Pippit includes image and promo video templates, stickers, and stock media that are ready for use in marketing. You can even customize the templates by swapping text, images, or design elements.
- 5
- Auto-publisher and analytics
With social management tools, Pippit can post content to TikTok, Instagram, and Facebook for you. Once content is live, you can track clicks, views, and engagement through the analytics dashboard. It shows what's performing well and lets you plan your next post.
Conclusion
In this article, we've explored the full review of Hailuo AI and covered its main features, how to use it, pricing plans, and where it falls short. While it's good for short, high-quality clips, limits on editing, video length, and usage can slow things down. For creators who want more control, quicker setup, and tools built for real content workflows, Pippit stands out. It supports everything from video generation to advertisement poster design, editing, scheduling, and performance tracking under one roof. Give Pippit a try to get scroll-stopping content now!
FAQs
- 1
- How to write a prompt for Hailuo AI?
To write a good prompt for Hailuo AI, describe the scene clearly and focus on movement, setting, and subject. For example, instead of writing "a dog in a park," try "a golden retriever running through a green park, camera slowly panning from left to right, with sunlight filtering through the trees." You can include camera actions (like pan, tilt, or zoom), mood (foggy morning, golden hour), or subject behavior (waving, walking, jumping). For people who prefer a template-based flow without writing prompts in detail, Pippit offers a complete library. Simply select a layout, replace the placeholder image & text with your own info, and export it to your device for further use.
- 2
- Is Hailuo AI video tool worth it?
According to Hailuo AI reviews, the platform is worth trying if you need short, cinematic clips with smooth motion and realistic details. However, the video length is limited to 6–10 seconds, and some advanced editing options are missing. If you are more focused on quick content turnaround with built-in branding and voiceovers, Pippit offers a practical path. It's structured for marketing use, with ready AI video templates, a smart video generator with multi-modal input, and scheduling tools that support daily publishing needs.
- 3
- Is Hailuo AI free to use?
Hailuo AI offers a free trial with 125 credits that expire after 3 days. During this period, you can test its core features such as image-to-video and text-to-video generation. The free version also adds watermarks and limits video length to 6 seconds, which may not be enough if you need regular content. Pippit provides a more flexible starting point. It gives 150 credits per week, which is enough to generate up to 2 minutes of video and 75 images. There are no forced upgrades, and you can continue creating each week without losing access.
- 4
- Is Hailuo AI safe?
Based on available Hailuo AI reviews, the tool appears safe to use. It runs on a browser-based interface without requiring downloads, and it doesn't ask for sensitive information during the free trial. However, some users have raised concerns about data storage and long-term content usage rights. So, it's best to read the platform's terms if you're uploading personal or branded content. As many creators prefer tools with clear content ownership and recurring access. That's where Pippit stands out. It refreshes credits weekly, doesn't watermark free exports, and is designed for regular business and marketing use.
