How to Start Freelance Digital Marketing: An Easy Guide for Beginners

What is freelance digital marketing

Freelance digital marketing means promoting businesses online without being tied to a company. In this job, you work for different clients to help them grow through social media, SEO, ads, and email marketing. Since it's freelance, you choose your projects, set your prices, and work on your terms.

The job requires you to use digital tools to analyze trends, optimize campaigns, and keep up with trends to get results. It's a career where skills matter more than a degree.

Types of digital marketing freelance jobs you can start

As a digital marketing freelancer, you can choose different roles based on your skills and interests. Some of them are:

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1. Social media management

In a social media management job, you'll handle companies' social media accounts on Instagram, Facebook, TikTok, and LinkedIn. This includes creating posts, responding to comments, and tracking performance through auto-publishing and analytics tools. The goal is to build a strong online community for brands and increase their reach.

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1. Content marketing

As a content marketer, you have to create blog posts, ad copies, articles, and other written materials that attract, engage, and inform customers about the product or service. The job requires you to understand what information your client's audience wants and deliver it in an interesting, helpful way that drives business results.

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1. Digital content editor

A freelance digital content editor usually goes through the content before it goes live to ensure it matches the brand's voice and style. This role involves fixing grammar, improving readability, and making sure content flows well while maintaining SEO best practices.

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1. Email marketing

In email marketing freelance jobs, you are required to design email campaigns to promote products or nurture customer relationships. You have to write catchy subject lines, design newsletters, and analyze which messages perform best to improve future campaigns.

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1. Marketing analyst

Freelance marketing analysts dig into data to measure campaign performance and provide insights to brands. In this job, you'll use tools like Google Analytics, Tableau, and Adobe Analytics to track website traffic, conversion rates, customer behavior, and other metrics to guide your clients' marketing decisions.

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1. SEO consultation

SEO consultants do keyword research, optimize content, and improve technical elements to rank a website higher on search engines. By doing so, you increase the visibility of your client's website and get more organic traffic.

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1. Pay-per-click specialist

As a pay-per-click specialist, your job is to run paid advertising campaigns on Microsoft Advertising, Google Ads, Facebook, and other platforms. Your role focuses on creating effective ad copy, targeting the right audiences, and refining campaigns to get the best return on investment.

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1. Affiliate marketing

In an Affiliate marketing job, your focus is to promote products and earn a certain commission for every purchase made through your referral link. It’s a great freelance digital marketing job if you enjoy content creation and can easily gain the trust of your viewers.

Steps to setting up digital marketing with Pippit

Pippit is a complete content creation and management toolkit for freelance digital marketing work. It offers a video generator, image and video editors, ready-made templates for Shopify and other purposes, and eCommerce integration to easily produce engaging videos and product highlights for social media and online stores. The platform is user-friendly, even for beginners, and supports direct publishing to multiple channels.

Setting up digital marketing with Pippit is simple, and these simple steps will guide you through the process.

STEP 1
1. Choose your niche and price your services

The first step is to pick a specific area in digital marketing you’re passionate about. This could be social media ads, SEO consultation, content creation, or email campaigns. Then, research what others charge and set competitive rates that mirror your skills and experience.

STEP 2
1. Find freelance digital marketing jobs and win clients

Now it's time to create profiles on Upwork, Fiver, Freelancer, and LinkedIn, where businesses look for marketers. Ensure that you design a strong portfolio that shows off your best work and highlights the results you've achieved in past projects. When pitching to clients, focus on solving their specific problems rather than just listing your skills. It's best to start with smaller projects to build reviews and testimonials.

STEP 3
1. Create your digital marketing content using Pippit

Once everything is set up, sign up for Pippit and click "Video Generator" or "Image Studio" to start creating social media posts, product highlights videos, sales posters, banners, ads, and other digital marketing content.

In the video generator section, simply upload your media or paste your product link from Shopify, TikTok Shop, or Amazon to pull out the details automatically. Now, provide any necessary details, configure the advanced settings for aspect ratio, duration, script, AI avatar, and voices, and hit "Generate."

Select one AI-generated video and click "Quick Edit" to make changes to the script, caption style, media, and other elements.

Otherwise, click "Edit More" to access smart editing tools like Upscale, Retouch, Reframe, Camera Tracking, Remove Background, Speed, AI Color Correction, Stabilize, Effects, Animations, Quick Cut, and others.

If you are working on product images, simply upload them from your device or use the product link to import them and remove the background.

Now, you can add a new preset or solid color backdrop, overlay text, or convert the cutout to a sales poster using a simple prompt.

For advanced editing, click the three dots and choose "Edit More." Now, you can overlay stickers, apply effects, add shapes, fix the color issue, resize the dimensions for different platforms, create AI models, and more.

Finally, click "Export" or "Download All" in the editing interface and set the export settings to save your video or images to your device. In the video editor, you can also directly share your content to TikTok, Facebook, or Instagram.

Not only that, but Pippit also has an "Inspiration" section, where you can find customizable TikTok, video, and image templates for banners, sales pitches and posters, ads, social posts, and other purposes.

STEP 4
1. Track success and report to clients

The next step is to set up tracking for key metrics that matter to your clients, such as total visits, engagement rates, or sales. You can use social media publishing and analytics tools to publish your content and monitor how it performs on different platforms,

For this, Pippit offers a publisher to share your videos and images to Facebook, TikTok, and Instagram accounts. Simply go to "Publisher" under "Management" and connect your profiles. Then, click the plus icon next to any date on the content calendar or hit "Schedule." Upload your media file, click "Sync," and add a description. Choose the type and date to share the content and click "Schedule."

Pippit will then share it at your specified time. You can then go to "Analytics" and select the account and dates to track your digital marketing success through performance and content engagement insights.

STEP 5
1. Scale your freelance digital marketing business

As you get enough happy clients and steady work, try to look for ways to grow. You can consider raising your rates, hiring others for basic tasks, or creating service packages that serve more clients efficiently. Always ensure you keep learning new skills and test new tools to stay competitive and attract bigger clients.

Common mistakes to avoid as a freelance digital marketer

Let's explore common pitfalls that can trip freelance digital marketers and how to avoid them:

• Not tracking performance insights

If you don’t track how your campaigns perform, you won’t know what’s working and what doesn't. Always ensure you set up proper tracking from day one to watch your engagement rates, click-throughs, and conversions so you can improve your strategies and show clients the real value of your work.

• Ignoring the competition

When you stop paying attention to what others in your field are doing, it can leave you behind. Therefore, study successful marketers and brands to analyze their campaigns, content styles, and how they connect with customers. With this little research, you can spot gaps in the market and find new ways to offer better services.

• Not understanding your audience

Creating content without knowing who you’re targeting leads to a poor conversion rate. Ensure you read the comments, questions, and behavior online of your audience and create content that speaks to their real needs and interests. This will make your marketing naturally become more effective.

• Lack of proper digital marketing strategy

If you post random content without a plan, it will give you no results. So, it's best to set specific goals, choose the right platforms, and create a content schedule to map out how you connect with others online.

• Ignoring SEO

Even the best content won’t perform well if people can’t find it. Therefore, learn basic SEO practices to use relevant keywords, write good meta descriptions, and structure content properly. This helps your client's content show up when potential customers are searching online.

Conclusion

In this article, we've discussed what freelance digital marketing is and explored its 8 different types so you can easily start your career based on your skills. We've also provided 5 simple steps to step up your digital marketing with Pippit and shared some common mistakes to avoid.

With its advanced content creation and management tools, Pippit is an excellent choice for creating sales posters, banners, marketing videos, brand promotions, and social media posts for your digital marketing efforts. Give it a try today and get high-quality content that attracts clients and levels up your freelance success!

FAQs

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1. How to become a freelance digital marketer?

To start your freelance digital marketer career, choose a niche like social media marketing, SEO, or content creation and learn key skills through online courses, free resources, or hands-on practice. Build a strong portfolio, display your work, even if it's personal projects or case studies, and find related jobs on Upwork, Fiverr, and LinkedIn. A big part of digital marketing is creating interesting content, and that's where Pippit helps. With its AI-powered tools and templates, you can make professional video ads, social media posts, and marketing content in minutes.

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1. How much should I charge for my freelance digital marketing services?

Your pricing depends on factors like experience, niche, project scope, and client budget. As a beginner, you may start with $15-$30 per hour. Otherwise, go for $50-$150 per hour or more if you are a skilled marketer. You can also charge a fixed rate per project, such as $100 for a social media campaign or $500 for a full SEO audit.

To justify higher rates, your content should be professional and engaging. For this, you can use Pippit to create high-quality marketing videos, product images, social media posts, banners, ads, and even your profile picture to attract new clients.

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1. How to start freelance digital marketing?

To start freelance digital marketing, select SEO, social media, or email marketing niche based on your skills. Then, create a portfolio showcasing your work and set up profiles on freelance platforms to find clients. You can offer competitive pricing at first, then increase your rates as you gain experience. A strong marketing strategy needs high-quality content, and Pippit makes it easy. It offers a video generator, video and image editor, preset templates, smart tools, and content publisher and analytics options to help you with everything you need for your marketing tasks.