The Best Video and Image Format Conversion Software – Top 6 Picks

Top 3 free video format conversion software

Any Video Converter Free

Any Video Converter Free quickly switches the format of your videos on your Mac or Windows PC. It even compresses your clips before exporting, so you don't have to deal with large file sizes. The best bit is that it does not display any ads and is free from spyware and malware.

Key features

• Format support: Works with MP4, AVI, TS, MKV, MPG, MOV, FLV, WEBM, and more.
• No watermarks: Won't add any logos or marks to your converted videos. The final file looks clean, just like the original.
• Basic editing tools: Lets you cut, trim, or merge MP4 and other clips before conversion.
• Codec converter: Converts video code to H265, H264, AV1, and VP9.
• Video to audio converter: Pulls audio from MP4, MOV, MKV, AVI, M2TS, WEBM, and VOB, and saves them as MP3, M4A, WAV, OPUS, FLAC, and OGG.

UniConverter

UniConverter is a video format conversion software that is known for its up to 130X conversion speed, batch processing, and AI features. All you need to do is install it on your device, upload your video, select the format, and hit "Convert." It also has the option to select the video resolution and aspect ratio before conversion.

Key features

• Device compatibility: Compatible with Windows, Mac, and Linux, so you can run it on pretty much any system without issues.
• Formats: Supports MP4, WMV, WEBM, ProRes (Mac only), MOV, TS, M4V, MXF, MKV, MPEG, FLV, 3G2, AVI, F4V, 3GP, ASF, DV, VOB, OGV, XVID, M2TS, and TRP.
• Live preview: You can check how your video will look before you convert it. This saves time and lets you tweak anything that feels off.
• Video compressor: Shrinks large video files without affecting quality. It is useful when you need to upload or share videos with size limits.

Free Video Converter

As the name suggests, this free file converter won't cost you anything but gives impressive results. It handles the most common video formats and brings some extras to the table. However, it is only available for Windows and adds a watermark to your converted clip.

Key features

• Batch conversion: Processes more than one file at once instead of doing them one by one.
• Set of output options: Converts your videos to MP4, WMV, MOV, MPEG, and AVI file formats.
• Quality settings: Gives you the option to adjust the video quality before conversion. This helps if you want to reduce the file size or keep the best resolution for viewing.
• Fast processing: Processes files quickly, so you don’t have to wait around for long, even when you're working with large videos.

The 3 best image format conversion software

DVDVideoSoft's Free Image Convert and Resize

DVDVideoSoft's Free Image Convert and Resize is an easy-to-use software that converts your pictures to PNG, GIF, JPG, TGA, PDF, or BMP format in seconds. It supports batch file processing, so you can easily work with multiple photos at once for your project.

Key features

• Basic editing: Allows you to resize images, rename files, change their size, and rearrange the order. These small tweaks come in handy when preparing images for emails, websites, or presentations.
• OS support: Runs on all major Windows versions, like 11, 10, 8, 7, and even XP.
• Fast processing: Doesn't take long to convert or edit files, which means you won’t be stuck waiting around.

Adapter

Adapter is another format conversion software for Windows and Mac PCs that lets you easily change the format of your images. It even has advanced options like batch conversion, custom file names and output directories, and text/image overlays. You can also preview your pictures before switching the format.

Key features

• Formats: Handles the most common image file types, such as BMP, JPG, TIFF, PNG, and GIF.
• Batch processing: Works on multiple files simultaneously with the same settings.
• Resolution adjustment: Adjust the resolution to the original file, pick from ready-made presets, or set your own custom size. You can also set the quality to either 8-bit or 24-bit before converting.

Pixillion Image Converter Software

Pixillion Image Converter Software lets you simply drag & drop your image files, select the format you need, and click "Convert" to download it to your PC in the new version. You can also opt to compress the file to reduce its size.

Key features

• Formats: Supports JPEG, GIF, PNG, PDF, BMP, TIFF, and 65 other formats.
• Basic editing options: Before converting, you can rotate and resize photos, compress them to save space, and even add captions, logos, or watermarks.
• Filter effects: Includes simple filters to give your photos a different look before you save them in a new format. You can also adjust colors if the image needs a quick fix.

Pippit: Quick online alternative for file format conversion

If you don't want to install software for format conversion, Pippit is the best online alternative for quick file fixes when you're on the go or using someone else's computer. Beyond just switching formats, it offers features to create new videos and photos, edit existing files, and even make layouts for banners, sales posters, AI product images, flyers, and more.

Steps to edit videos and convert file formats using Pippit

Simply sign up for the Pippit online converter through the link below and follow these steps to convert the file format.

STEP 1
1. Upload your video

Once you are on the Home page, click "Video Generator" and select "Video Editor" under the Popular Tools section. This takes you to the editing interface! You can either drag & drop your video or click "Click to Upload" to import the file.

STEP 2
1. Edit and customize

Now, if you want to first edit and customize your video, click "Smart Tools" and choose "Auto Reframe." A new window will pop up. You can select the aspect ratio & mode, stabilize the image, choose the camera moving speed, and click "Apply" to save the changes. After that, go to "Elements" and choose a filter, transition, or effect to overlay on your video.

STEP 3
1. Convert format and export

Finally, click on the "Export" option (top right) and select "Download." Now, you can set the resolution, choose the format to convert MP4 to MOV free or vice versa and pick a frame rate & quality. Then, hit "Export" again.

Three easy steps to use the Pippit image online converter

To convert your images online with Pippit, click the link to sign up and go through these quick steps:

STEP 1
1. Upload your image

First, you have to go to "Image Studio" and select "Image Editor" under Quick Tools to open the editing space. Now, click "Upload Image" in the popup window to import your photo from your PC.

STEP 2
1. Edit your image

To change the aspect ratio of your picture, simply click "Resize," choose the size in pixels, or enter your own value and click "Resize." Now, click on the image, choose "Filters" or "Effects" to apply an effect, and change the entire mode and color. You can also remove the subject's background, overlay text, frame, shapes, & stickers, create a collage, and adjust the color.

STEP 3
1. Convert and export the image

Once done, click "Download All," choose your preferred file format and size, and hit "Download" one more time to save your converted photo to your device.

Key features of Pippit beyond format conversion

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1. Powerful video solution

Pippit doesn't just convert file formats; it also offers a one-click video generator to produce engaging videos from your product link or media files. Each video is complete with an AI-generated script, captions, a digital character, a voice, and effects.

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1. Smart video & image editing space

The video and image editor in Pippit is full of advanced features to fix color issues, overlay text, audio, photos, and other elements, adjust speed, resize the aspect ratio, retouch faces, and enable camera tracking.

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1. Commercially licensed templates

Pippit includes templates you can actually use for business purposes without copyright worries. Simply browse through the categories and apply filters to find the right one and start editing it to suit your needs.

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1. Content publishing and analytics dashboard

Once your files look perfect, you can share them directly to social platforms or track how they perform with built-in analytics in Pippit. This way, you see which formats get better engagement and adjust your strategy accordingly.

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1. Smart image and video tools

Pippit has smart tools to make marketing videos with avatars, convert your static picture to video, remove the photo or footage background, resize the file aspect ratio for different platforms, and even transcribe the clip to text and add captions to your video. You can also increase the resolution and remove unwanted shadows from your product backdrop.

Explore key tips to select the right format conversion tool

• Ease of use: Make sure the tool you select has an easy-to-navigate UI with clean layouts and clear buttons so you can instantly convert your files without any learning curve.
• Format support: Before selecting software, check if it handles the specific formats you need. Some tools excel at video conversion but struggle with certain image types, or vice versa.
• Batch conversion: Good software should let you queue up multiple files and process them all at once. This feature becomes important when dealing with a bunch of files.
• Speed and performance: Some programs work lightning fast, while others crawl along. So, it's best to read reviews about performance, especially for larger files or batch processing, when selecting a tool.
• Additional features: If you have to edit your files, ensure you check if the tool supports editing tools, compression options, or preset profiles for different devices.

Conclusion

In this article, we've reviewed 6 video and image format conversion software for both Windows and Mac PC and explored their key features. We've discussed tips for choosing the right tools for your needs. For the quickest solution without downloading anything, Pippit offers amazing online conversion with advanced features for content creators. Sign up for Pippit today and stop running into format issues.

FAQs

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1. What is format conversion?

Format conversion changes a file from one format to another, like turning an MP4 into an AVI or a PNG into a JPG. It's useful when a device or app doesn't support your original file. The right tool, like Pippit, makes this process quick. It offers advanced tools to edit and change your videos and images to the desired format with ease.

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1. Can I use format conversion online?

You can convert video or image file types without installing software or an app. Most of the tools run straight from your browser and handle popular formats like MP4, PNG, JPG, and PDF. If you’re looking for something that also offers editing tools along with file format conversion, Pippit steps in as a practical choice. It covers both video and image tasks while keeping everything easy to use in one place.

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1. How does an image converter online work?

An image converter online lets you upload a photo, choose the format you want, and then download the converted version. It all happens in your browser, so you don't have to download software. If you're handling images often and want a tool that does more than just convert, like editing, resizing, or adding elements, Pippit brings those features together in one spot without making things complicated.