Ditch Traditional Ads! Try Experiential Marketing for Real Results!

What is experiential marketing

The definition of experiential marketing is simple! It means brands connect with customers through virtual events, pop-up shops, and product demos & sampling. Instead of just telling them why something is great, it lets them feel, touch, and connect with what you're selling.

Here are a few types of experiential marketing that you can try for your business:

• Brand Activation: Some brands create an event or campaign to excite and engage people. It could be a pop-up shop, a fun giveaway, or a live event.
• Guerrilla Marketing: This includes creative and unexpected promotions in public spaces through street art campaigns or a surprise flash mob.
• Interactive Product Demos: People get to try the product firsthand instead of watching an ad.
• Product Sampling: Brands hand out free samples so people can experience the product before buying it.

If you want to take experiential marketing online and show off your products in action, Pippit is the way to go!

How to use Pippit for experiential marketing

Pippit offers advanced tools to edit videos, design graphics quickly, and produce engaging promotional material. You can even use its AI fashion model tool to display your clothing line on different digital characters.

Moreover, with its management dashboards, you can schedule your content online and analyze the performance to adjust the experiential marketing strategy as needed.

Quick steps to create engaging content for experiential marketing campaigns

Pippit turns your real-life experiences into shareable videos and images with these quick steps:

STEP 1
1. Generate content for experiential marketing

After the sign-up process, go to "Video generator." Here, you can easily upload some video clips or images directly from your computer, or you might also input a product link to get started.

To create AI product photos, open Image studio and select the AI Background feature to import the picture from your device, digital assets, or even your current product listings.

STEP 2
1. Edit and customize

Select "Edit More" to add your logo, provide your brand name, and select the theme for your video. Then, head to "More Info" to add promotional details and select various video style choices. Within the Video Settings area, you get to really fine-tune things. You can choose who's going to narrate your video from the AI voice actors, select an avatar to represent you, adjust how long you want the video to be, and set your language.

If you are working with images, the tool will automatically remove backgrounds. You can now generate a professional backdrop from the presets or select a solid color. You also get the option to keep the background transparent or add text overlay in different fonts.

STEP 3
1. Export and share

When ready, click "Export" or "Download" to export the video or image in your desired format and quality and use it for your experiential marketing job.

Explore powerful features of Pippit content creation tool

If you're making videos for experiential marketing or daily brand promotions, Pippit gives you everything you need in one place.

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1. Powerful video solution

With the one-click video generator, you can instantly generate engaging brand activation or product promotion videos from your uploaded clips or product links from TikTok Shop, Amazon, or Shopify stores.

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1. Smart video & image editing space

Access advanced video and image editors in Pippit to refine your marketing content! You can apply filters or effects, overlay text, stickers, and shapes, crop to resize the aspect ratio, adjust the light, color, and details, and even retouch the subject's face.

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1. Pre-cleared assets for content creation

With the templates in the "Inspiration" tab, you can easily select a preset image or video layout, edit it to change the details, and use it for any commercial project.

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1. Auto-publisher and analytics

The "Publisher" in Pippit lets you schedule your posts up to a month in advance on TikTok, Facebook, and Instagram. You can then track the performance under the "Analytics" tab to see what's working and make timely changes to your strategy.

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1. Image Studio with quick tools

With the quick tools in Image Studio, you can instantly improve picture resolution, remove the subject background, erase the shadow, create AI product images, and even generate sales posters.

Benefits of experiential marketing: why it works for brands

Marketing has changed big times. Now, people don't just want to hear about products anymore. They want to experience them in real-time. That's where experiential marketing taps into this desire and goes way beyond traditional advertising.

• Increases brand awareness: When you do something unexpected and memorable, people can't help but talk about it. Events, pop-ups, and hands-on experiences turn casual observers into interested potential customers. Suddenly, your brand isn't just another logo. It's something they remember and want to learn more about.
• Creates emotional connection: A product demo that makes someone laugh or a pop-up experience that gives them goosebumps builds an emotional bond that goes deeper than any billboard or TV commercial ever could. You can use Pippit to make product videos for your demo or other purposes.
• Drive word of mouth: Most audiences love sharing cool experiences. So, when you make something truly remarkable, customers become walking billboards. They'll snap photos, tell their friends, and spread the word on social media faster than any traditional marketing campaign could dream of.
• Increase brand loyalty: If your customers have a positive, personal experience with your brand, they’re more likely to stick around and keep choosing it over others.
• Creates direct interactions that improve customer loyalty: Face-to-face interactions give your brand a chance to show its personality. Instead of being a distant company, you become real people that customers can connect with. These direct interactions create a personal touch that digital marketing can't match.

Successful examples of experiential marketing

Many brands have used experiential marketing to engage their audience in creative ways. Here are some top campaigns:

• Warner Bros Pictures - Barbie movie selfie generator

To promote the Barbie movie, Warner Bros launched an AI selfie generator. For this, they made a website, BarbieSelfie.ai, where you could basically put your face on a Barbie or Ken movie poster using AI. This creative campaign encouraged people to share their posters online. It helped share and spread excitement and improved word-of-mouth promotion.

• Benefit Cosmetics - 'A lashtastic virtual-media campaign'

Benefit Cosmetics turned mascara shopping into a fun game during the pandemic. Since in-store testing wasn’t an option, they introduced an AR experience where you hunt for virtual tokens. Find tokens, get discounts, free mascara, or beauty tips. Basically, it was a fun way to shop for makeup from home, and it totally worked!

• Misereor - Charity donation billboard

Misereor made donating easy with an interactive billboard at airports. The screen showed issues like hunger, and when someone swiped their card to donate €2, the image moved, like slicing bread for those in need. Donors later saw a thank-you message on their bank statement with an option to give monthly. It was a simple thing, but it made giving feel super real.

• Tyson Foods - AR campaign

Tyson Foods used AR and VR to promote Jimmy Dean Fresh Sausage beyond special occasions. With a Snapchat filter and Amazon Ads, customers could scan an egg to get a coupon for a free sausage roll. This fun approach encouraged people to try the product and improved awareness and sales.

Conclusion

In this article, we've explained what experiential marketing is and explored its benefits. We've also shared successful campaigns from brands like Warner Bros, Benefit Cosmetics, Misereor, and Tyson Foods to show how creative experiences can leave a lasting effect. To bring your marketing ideas to life, Pippit provides powerful tools for video and image creation, editing, and publishing. Get started with Pippit today and produce content that draws people in.

FAQs

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1. What does an experiential marketing agency do?

An experiential marketing agency helps brands create live events, AR, virtual activities, or product trials where customers get to try things out themselves. Creating engaging content is a big part of this, and Pippit offers an advanced video generator to let you produce ads, testimonials, product demos, highlights, and more for your campaign.

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1. What are some creative experiential marketing ideas?

Some of the best ideas for experiential marketing are pop-up events, Augmented reality (AR) and virtual reality (VR) campaigns, social media challenges, scavenger hunts, and gamified experiences. Capturing these moments is just as important as creating them. Pippit helps brands turn these experiences into high-quality videos and images and makes it easy to share the excitement online and reach a wider audience.

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1. How do experiential marketing services help brands?

Experiential marketing services design events, digital experiences, and campaigns that make people feel involved rather than just watching an ad. This helps more people learn about a brand, builds trust, and gets customers to share their experiences, which leads to more engagement and loyalty. To make these moments stand out, brands need great content. Pippit offers easy tools to create videos, design product images, and share them on social media.