How to Use Diversity Marketing to Reach More People | Complete Guide

What is inclusive marketing

Inclusive marketing aims to highlight and respect the diverse backgrounds, identities, and experiences of all people. It avoids stereotypes and makes sure everyone is seen and heard, no matter their race, gender, age, ability, or background.

Brands that use inclusivity in marketing choose images, language, and messages that represent real-world diversity. This builds stronger trust with different audiences and shows that a brand values fairness and respect. It also focuses on accessibility and cultural understanding to ensure products and campaigns are welcoming and relatable to more individuals, not just a select group.

How to include diversity in marketing strategies

STEP 1
1. Build a diverse team first

Diversity marketing begins with the people behind the ideas. When your team brings different backgrounds and experiences to the table, it becomes easier to notice what others might miss. Someone's cultural insight might catch a detail that doesn't sit well, while another person's life experience may shape how a message is received. This mix adds more depth to your campaigns. It also avoids the common issue of a single perspective deciding what's "relatable" for everyone.

STEP 2
1. Use data and pay attention to feedback

Once your team starts working on campaigns, rely on real numbers and honest responses. Data shows who's engaging with your content and who's not. Comments, reviews, and even silence can say a lot. Maybe your visuals appeal to one group but seem off to another. By staying close to that feedback, you spot patterns you didn't expect. You don't have to guess which group got ignored or misunderstood because your audience already says it out loud. That kind of input shapes the next message in a way that is real.

STEP 3
1. Understand how your audience sees your brand

Not every brand is seen in the same way. Some have a history of being inclusive, while others might be remembered for the opposite. That history shapes how people respond today. If your brand strategy once ignored certain communities, even small changes get noticed. In contrast, when customers already trust the message, they're quicker to engage and share. Listen to how your content gets described or how they talk about you when no one's asking questions. That gives you a strong sense of where things stand. From there, you speak with care rather than chasing trends.

Tips for diversity marketing to reach more people

• Celebrate diversity and inclusion all year round

When your digital marketing posters and videos regularly feature different cultures, stories, and backgrounds, it seems natural, not forced. Over time, your audience starts to trust that you're not checking a box, but actually listening. That steady presence develops more than reach; it creates respect.

• Educate your Teams

A team with limited exposure to different experiences will miss key points in language and tone. Try to educate them through short sessions, open talks, and real-life stories to shift how they think and write. That change shows in every campaign. As awareness grows, the message starts to carry more meaning, not just surface-level support.

• Ad messaging

An image or headline may seem simple, but every part carries weight. It's about how each person shows up in the story. Are they leading the conversation? Are they being heard or sidelined? Small choices in words, tone, or order shape how your message lands. If something comes off as forced or flat, your audience will notice. That's why a thoughtful message always speaks louder than a trendy one.

• Learn what inclusion involves

Inclusion starts with learning. So, try to read, ask questions, and stay open to what different groups are saying. Some terms carry history, and some symbols send signals you may not catch at first. The more you understand, the better your message highlights real stories.

Design ads that highlight real people with Pippit

Pippit is a content creation tool made for real stories and real people. It turns your photos, slides, or scripts into short, engaging videos and lets you create sales posters, banners, product display images, and more using AI.

It works well for local shops, nonprofits, teachers, and anyone who wants to spotlight everyday faces. With tools like the pre-cleared templates, video & photo background changer, stickers, smart crop, and poster creator, you can shape content that is more personal and highlight real lives in formats that work online, in-store, or at events.

3 easy steps to use Pippit for diversity marketing

With Pippit, you don't need editing skills or a production team to create inclusive ads. You can use your own photos, slides, or written content and turn them into complete videos in minutes. Here's how:

STEP 1
1. Open the video generator

Click the link above to sign up for Pippit and hit "Marketing Video" on the main screen to enter the video-generating interface. Then, enter a short prompt to describe your video. For example, type "Meet the makers behind our handmade rugs" or "Community spotlight: local artists." You can also paste a link, upload photos, or documents that highlight real people involved in your business or campaign.

Click "Settings" to pick whether to include an avatar or go voice-only. Set your language, aspect ratio, and length before clicking "Generate."

STEP 2
1. Generate video

After loading your content, click "Edit Video Info" to upload your brand logo and add the name. Then, scroll to the "More Info" section to add some highlights, add details about the special offers, and set your target audience. Next, pick "Auto Match" or "Pick Preferred Types & Scripts" under Video Type, and click "Generate" again.

STEP 3
1. Export and share

Once the video is ready, preview the options and choose the version that fits your campaign. Click "Export," select the file type, resolution, and any watermark settings. Download the video or post it directly from Pippit to TikTok, Facebook, or Instagram using the Taskbar.

Quick steps to create inclusive ad content using Pippit

Pippit makes it simple to design content for your diversity campaign that speaks to real experiences. Click the following link to sign up and then go through these steps:

STEP 1
1. Upload the image

Click "Product Photo" on the Home screen and then upload an image from your device using the + icon. You can use photos of your products, team members, or real customers. Once uploaded, Pippit removes the background automatically. This gives you a blank canvas to focus on what matters.

STEP 2
1. Create product images

Now, click "Background Color" to pick a color for the product backdrop or go to "AI Background" to place your product in a scene that fits your campaign, like a kitchen, outdoor market, or cultural setting.

Then, switch to the "Poster" tab if you want to turn your image into an ad. Type a short description or offer, pick a style, and Pippit designs a ready-to-use flyer. These layouts work well for both digital posts and print campaigns.

STEP 3
1. Export to your device

Lastly, click "Download" in the top-right corner and pick your file type, size, and resolution. You can save the image for web use, email, posters, or packaging.

Key capabilities for Pippit AI that are worth exploring

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1. Powerful video solution

Pippit has an AI video generator that turns your text, links, or media files into full videos. You can choose a voice, avatar, language, and format, and then generate a video that's ready to share on different platforms. It works well for interviews, product intros, community events, or awareness campaigns that include different voices and stories.

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1. Sales poster generator

The poster tool gives you the option to upload a product photo or write a short prompt and generate a ready-to-use flyer. You can pick from different styles, edit the text or size after generation, and then download for digital or print. This feature works well for highlighting small business offers, holiday deals, or team introductions.

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1. Smart video & image editing space

Pippit includes video and image editing spaces where you can remove noise from audio, turn on camera tracking, fix lighting, retouch photos & videos, or adjust aspect ratios. The image editor also comes with background removal, filters, layout presets, and old photo restoration. This gives you full control to edit content that shows different cultures, places, and seasons.

4
1. Pre-cleared assets for content creation

Pippit includes a ready-to-use library of templates, stickers, clips, and stock images cleared for commercial use. These assets come sorted by theme, format, duration, and industry, so you can quickly find what fits your campaign to promote seasonal discounts, highlight local services, or share school updates.

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1. Auto-publisher and analytics

The social media management tools in Pippit let you plan your posts ahead of time and see how they perform afterward. You can connect your Facebook, Instagram, or TikTok accounts, and then schedule videos, images, or posters to go live when you choose. After posting, Pippit shows you how the audience responds on one dashboard.

Who benefits from diversity marketing

• Multicultural customer groups

People from different backgrounds often scroll past content that misses their language, culture, or values. But when they see something that shows their day-to-day life, they pause. It speaks their rhythm, not someone else's version of it. That kind of message doesn't ask them to adjust because it already includes them.

• Gen Z and Millennials

These age groups grew up surrounded by a variety of music, style, language, and identity. They expect that same variety in ads and stories. If something seems narrow or one-sided, they move on. But when they see a brand that includes different voices and talks about real issues, they pause. This group often values openness more than tradition. They respond to honesty and variety, not a single image or message repeated over and over.

• Inclusive-minded shoppers

Some individuals check product labels, others check values. These shoppers care about how a brand treats different groups. If they don't see fairness, they quickly switch to other brands. But once they see fairness in action through honest messaging, diverse campaigns, and shared space, they lean in. For them, the message holds as much weight as the product itself.

• Global market segments

Selling in different countries means talking to different cultures. So, if your content speaks to people in their own context, language, lifestyle, and traditions, it doesn't need to try too hard. It naturally fits into their day and earns their attention, not through bold claims but through cultural awareness.

• Socially aware buyers

Some buyers notice which brands show care and which stay quiet. They follow news, watch trends, and track brand actions. When your content highlights the world around them, it blends into their values and doesn't get lost.

• Underrepresented communities

For groups who rarely see themselves in mainstream media, every moment of visibility matters. It breaks a long silence. So, seeing someone who shares your story, language, or struggle changes the tone of a message. It no longer speaks around you; it speaks with you. That shared space opens trust that ads alone can't buy.

Top examples of diversity marketing from real brands

• Coca Cola

Coca-Cola's pre-Super Bowl campaign stood out by blending nostalgia with real-world diversity. The ad featured "America the Beautiful" sung in multiple languages, layered over visuals of different American communities, from Chinatown in NYC to the Utah plateaus. Rather than focusing on a single identity, it captured many, side by side. The message was simple: America looks different today, and Coca-Cola sees that. It sparked conversation throughout the country and topped Facebook trends right after airing.

• Amped Fitness

Amped Fitness looked closely at the gym experience and noticed how it changes based on identity. Many women face discomfort or judgment in mixed spaces, which holds them back. In response, Amped introduced the Babe Cave, which is a women-only workout zone with full equipment and privacy. It wasn't an add-on but was a direct answer to real concerns. The reaction was strong, with users online sharing how comfortable they finally felt during workouts.

• Target

Target didn't wait for trends to start showing a wider range of individuals in its marketing. Their ads featured racial diversity, children with Down syndrome, and people in wheelchairs. But they didn't stop there. Target also redesigned products and introduced adaptive clothing to serve the buyers they showed on screen.

• Nike

Nike's "Until We All Win" message goes beyond a single campaign. The brand uses sport as a way to bring people together and speak up for fairness. Along with strong messaging, Nike expanded its product line to include items like full-coverage swimsuits, meeting real needs for more athletes. Their ads focus on strength, unity, and equal opportunity, which shows that winning together means including everyone.

• Adobe

Adobe focused on identity through creativity. In one standout campaign, they featured 12 Black artists responding to the prompt: "When I see Black? I see power." The answers came through art, video, and personal reflection, paired with Gregory Porter's "Revival." The ad closed with the statement: "Black creativity can't be painted in a single stroke."

Conclusion

In this article, we've explained what diversity marketing is and how you can include it in your strategy. We've also shared tips to reach a larger audience during your campaigns, who benefit from them, and examples from top brands. Pippit gives you tools for your diversity and marketing. From inclusive video ads to community-centered posters, you can create content that highlights real people using a single platform. Start using Pippit today to share stories that reach a larger audience and truly represent them.

FAQs

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1. Which company best uses a diversity marketing strategy?

Nike stands out as one of the strongest examples of diversity marketing done with purpose and consistency. Through campaigns like "Until We All Win," Nike doesn't simply highlight diversity; it connects it to action. The brand features athletes of all backgrounds, identities, and abilities, and backs its message with inclusive product lines, such as full-coverage swimwear and adaptive gear. Now, you don't need Nike's budget to follow the same path. Pippit gives you a way to apply these ideas in your own marketing. Whether you're sharing real customer stories, spotlighting your team, or designing flyers for different communities, Pippit shapes content that connects more people.

2
1. What is inclusive product design?

Inclusive product focuses on creating items that work for a wide range of people from different age groups, abilities, backgrounds, and lifestyles. It doesn't treat accessibility or representation as add-ons. Instead, it builds them into the core of the product. This means considering different body types, mobility needs, languages, sensory experiences, and cultural contexts right from the start. Brands that follow this approach often develop products that is more welcoming, practical, and relatable to more users. Pippit supports this mindset in how you present those products. It comes with an AI product photo tool and an AI poster maker that creates visuals and marketing content to show what your brand stands for.

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1. What is the difference between diversity marketing and multicultural marketing?

Diversity in marketing focuses on differences in age, gender, ability, race, and identity. It includes everyone, not one specific group. Multicultural marketing targets specific cultural or ethnic groups. It uses language, customs, and values tied to those communities. Pippit supports both. You can highlight cultural moments through video or show real people in posters using tools that fit each message.