Digital Branding: Everything You Need to Know To Grow Your Business

What is digital branding

Digital branding is how businesses show the world who they are, what they stand for, and what makes them unique. They use logos, colors, messages, and interactions to make their brand recognizable. Unlike traditional ways, digital branding focuses on online visibility using websites, ads, and engagement through social media posts, ranking in search results, and creating supreme content.

A strong digital brand helps businesses stay visible, attract customers, and build trust by keeping their message clear on different online platforms.

How to use Pippit for digital brand marketing

Pippit helps brands make engaging ads, product demos, and social media videos with ease. Online stores, influencers, and marketers use it to showcase products, increase engagement, and get more sales. It offers AI-powered editing, customizable templates, background remover, and text-to-speech for professional content. These tools make it easy to maintain a strong digital brand.

Now, let's explore how to use Pippit effectively for digital brand marketing.

Steps to use Pippit for branding in digital marketing

To use Pippit for your digital marketing and create strong branding, follow these three quick steps:

STEP 1
1. Create marketing content

First, sign up for Pippit to access the main dashboard and click "Image Studio." Select "Image Editor," set the aspect ratio to 500x500px, and click "Create" to open the canvas.

Now, go to "Plugins," choose "Image Generator," and create a logo for your brand, or click "Templates" and select a preset to design social media posts, ads, Stories, or other branding elements.

You can also open "Video Generator" to create trendy videos by pasting your product links or adding media from your device for your digital marketing goals.

STEP 2
1. Integrate social accounts and schedule content

Now, click "Publisher" under "Management." Click "Authorize" and choose "TikTok," "Facebook Page," or "Instagram Reels" from the drop-down menu to authorize and sign up for your account.

Then, go to "Publisher," select a date and click the "Plus" icon. In the schedule post window, import your video or image, select when to publish, add a description, and click "Schedule." Repeat the process until you've planned and scheduled posts for the entire month in advance.

STEP 3
1. Track your analytics

Finally, click "Analytics" under "Management" and analyze the data in the performance tab. To get detailed insights for each published post, go to the "Content/Post" tab and view the likes, shares, and comments data on your content. You can also switch to another account and choose specific dates to go through analytics in those days.

Key features of Pippit digital branding tool

Pippit has powerful features to make your digital branding easier. Here's a quick rundown of what it offers:

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1. Auto-publishing and analytics

With auto-publishing and analytics, you can schedule your videos to post at the right time and track how well your content is doing, so you can see what works and improve your branding digital marketing strategy.

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1. One-click video solution

The video generator lets you create high-quality videos for your online store, social media, and other purposes from product links and uploaded media files. It even adds an AI-generated script in over 20 languages, overlays transition effects, and includes a digital character that narrates everything in a custom voice.

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1. Batch edit images at once

Pippit also has a "Batch Edit" feature to edit multiple images at the same time. This is especially useful for businesses that need to process many product photos quickly for their digital branding.

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1. Sales posters generator

With the "Poster" tool, you can create sales posters by simply adding text and an image. This helps you design effective promotional materials without the need for advanced design skills.

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1. eCommerce marketplace integration

Pippit integrates directly with eCommerce platforms like Shopify, Amazon, and TikTok Shop to import your products using their links. This allows you to easily create engaging content for your online store, social media, product promotions, and marketing efforts.

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1. AI-powered product images

The "Image studio" quickly erases the cluttered background of your product and lets you replace it with a new one to give it a clean look. This ensures your products always look great in online listings and ads.

Digital branding strategies to build a strong online presence

To build a strong online presence, it's important to focus on several key strategies that make your brand stand out.

• Outline your brand mission and goals

You need to set goals to have a clear direction and stay focused to define what your business stands for or what it offers. This will hype up your digital branding efforts and ensure consistency, which is the key to success.

• Know your audience

Understanding your audience is an important aspect of creating content that connects on a personal level. So, research their preferences, habits, and needs to shape the voice of your brand to send a more effective message.

• Use social media platforms

People spend most of their time on social media, and you can leverage that to engage with them regularly. Pippit can help you easily plan, manage, and schedule your content on Instagram, TikTok, and Facebook.

• Publish quality content

Good content keeps your audience interested and creates trust. Therefore, make sure your blog posts, videos, or images are well-presented and engaging to encourage people to follow, share, comment, and engage with your brand. You can use Pippit to create engaging videos that catch the attention of your viewers and increase interaction on digital platforms.

• Monitor and analyze your performance

Tracking your progress helps you see what's working and what needs improvement. Use analytics tools like Pippit to measure engagement, traffic, and conversions. Adjust your strategy based on real data to improve results.

• Use SEO, content marketing, and PPC ads

SEO ranks your content higher in search results and makes your brand pop up on top of SERPs. You can also combine this with content marketing and paid ads to reach more people.

• Engage through email marketing

Email is a direct way to connect with your potential consumers. So, share updates, promotions, and quality content to maintain relationships and encourage repeat business.

Digital brand marketing examples: proven ideas that work online

Successful brands use creative digital brand strategies to connect with their audience. Here are some real-world examples of what works.

• Interactive content campaigns - Nike

Nike has launched many digital campaigns, but the Nike Grid and Find Your Greatness campaigns were particularly successful. Nike Grid encouraged young Londoners to run using a game-like experience. Players earn points by running and calling a Freephone with a unique code. They were given rewards and badges at the end of the campaign to keep them motivated.

• Storytelling through image/video marketing - Dove

Dove’s Project #ShowUs aimed to improve the representation of everyday women in advertising. Launched in 2019, it created a huge stock photo library sourced from female creatives. The campaign received positive feedback and became the world’s largest stock photo collection by women, with 10,000+ images available on Getty.

• Influencer collaborations - Under Armour

In 2014, Under Armour launched the “I Will What I Want” campaign, which featured women like Misty Copeland and Gisele Bundchen and highlighted their stories of overcoming obstacles. The campaign showed that women can achieve anything they set their minds to. It helped Under Armour stand out as a brand that supports and empowers women.

• Referral programs - Lyft

Lyft’s referral program encouraged riders to invite others through the app, email, or SMS, earning up to $2,000 per week in free rides. This turned riders into brand advocates and helped Lyft compete with Uber. The program rewarded users with incentives to share Lyft with others.

• User-generated content - Airbnb

Airbnb’s 2021 campaign, “Made Possible By Hosts,” used real renter photos in the video “Forever Young” to show the fun of staying at an Airbnb. Set to a nostalgic song, the video highlighted the experience and emotions of booking a trip. It got 17 million views and helped increase bookings.

• AR and VR experience - Sephora

Sephora has created a strong digital brand by offering an omnichannel shopping experience. Their app lets its customers try on makeup with AI and AR tools and easily shop online.

Conclusion

In this article, you've learned what digital branding is and how Pippit helps you create a strong online presence with your marketing. We've also provided the best strategies and shared some examples of top industry leaders who are using proven ideas to grow.

With the right approach and tools like Pippit, you can create engaging content, connect with your audience, and build a lasting online presence. Sign up for Pippit and strengthen your brand in the digital space!

FAQs

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1. What are some of the best digital branding solutions?

Some of the best digital branding solutions include social media management, SEO, content creation, email marketing, and analytics tools. They help businesses create, share, and track content while maintaining a consistent brand identity. Pippit is a complete solution for managing and analyzing your social media marketing, creating engaging content for better SEO and engagement, and integrating eCommerce stores like Amazon, TikTok Shop, or Shopify.

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1. What is the difference between digital marketing and digital branding?

Digital marketing promotes products or services through ads, email campaigns, SEO, and social media. Digital branding, on the other hand, is about creating a strong identity by shaping how people see and connect with a brand. It builds trust, recognition, and long-term relationships. Video content plays a key role in digital brand marketing, and Pippit helps businesses create professional videos and product images using AI and even edit your content to make it more engaging.

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1. How can businesses develop a digital branding strategy?

Businesses can develop a digital branding strategy by defining their mission, values, and target audience. They should create a constant brand voice, use social media, and publish quality content that highlights their identity. Branding is nothing without content, and Pippit is the top choice for this purpose. It has AI-powered editing tools, batch image processing features, auto-publishing, and other advanced options to create, manage, and schedule your content.