Product videos are a powerful tool for showcasing your print-on-demand products and driving sales. In eCommerce, visuals play a huge role in purchasing decisions, and well-made product videos can significantly boost conversion rates. Videos allow customers to see your products in action, understand their features, and build trust.
For example, in 2024, Bright Designs, a print-on-demand store specializing in custom apparel, saw a 50% increase in conversions after adding product videos. Studies show that 73% of consumers are more likely to buy after watching a product video (Wyzowl). Here’s how to create product videos that can drive sales for your business.
Why Product Videos Are Important for Print-on-Demand
Product videos are crucial for these businesses because they bridge the gap between the physical and digital shopping experience. Customers can't touch or see the product in person, so videos provide a dynamic way to showcase the item’s features, quality, and real-world applications.
Videos can show details like fabric texture, print quality, or how the product is used daily. For instance, showing how a custom T-shirt fits and moves can convince potential buyers of its value, which is vital for building trust and increasing sales conversion.
Static images might not capture the full essence of your product, but videos can present a product in multiple contexts, making it more appealing and tangible. Research shows that product videos can boost sales by up to 144% (Neil Patel).
Steps to Create Sales-Driving Product Videos
To create product videos that drive sales conversion, follow these key steps:
1. Tell a Story
A compelling product video should do more than just show the product—it should tell a story. Show why the product matters. For example, if you sell custom T-shirts, show people wearing them in real-life situations, like at a party, gym, or casual hangout. Storytelling helps viewers connect with your product emotionally, making them more likely to buy.
Your story can also focus on your brand’s mission. If your print-on-demand store offers eco-friendly products, highlight that process and why it matters to your customers.
2. Show the Details
Product videos should zoom in on the details that set your product apart. For print-on-demand businesses, this could mean showing off the quality of the materials, the printing process, or the design’s unique features.
For example, if you’re selling custom mugs, focus on the clarity of the print, the durability of the mug, and how it fits into daily routines. Close-up shots help build trust by showing the finer aspects of your product.
3. Add Customer Testimonials
Incorporating social proof into your videos through customer testimonials or user-generated content is a powerful way to persuade potential buyers. If customers share their positive experiences with your print-on-demand products, include short clips of them talking about why they love your items.
This kind of social validation builds trust and can significantly boost sales conversion, especially for new businesses trying to establish credibility.
4. Keep it Short and Engaging
People’s attention spans are short, especially online. Keep your product videos between 30 and 60 seconds to capture attention while still delivering the key information. Focus on the most important features, benefits, and emotional appeal of your product.
Start with a strong hook—a visually appealing shot, a bold statement, or something that makes the viewer curious to watch more. Short, punchy videos keep viewers engaged and are more likely to result in a sales conversion.
5. Use a Clear Call-to-Action
A great product video should end with a strong call-to-action (CTA). Guide viewers on what to do next, whether it’s visiting your site, adding the item to their cart, or following your brand on social media. Make the CTA prominent and action-oriented, like "Shop Now" or "Explore Our Collection."
Effective Product Video Types for Print-on-Demand
Here are some video styles that work particularly well:
- Product Showcase Videos: Highlight the product from different angles, showing its design details, variations, and quality.
- How-To Videos: Demonstrate how customers can use or wear the product. For example, show how to style a custom hoodie or use a custom phone case.
- Unboxing Videos: Give potential buyers a first-hand view of what to expect when they receive your product. This adds excitement and trust to the buying process.
- Behind-the-Scenes Videos: Show how your products are made, from printing to packaging. This transparency can build trust and differentiate your business from competitors.
Pippit: Simplifying Product Video Creation
Creating high-quality product videos doesn't have to be expensive or time-consuming. Pippit is an ideal solution for print-on-demand businesses. This AI video creator allows you to produce professional videos with ease. You don’t need advanced skills to create compelling content.
With Pippit, you can use customizable templates, add text overlays, and include engaging transitions. Whether you're creating a product showcase video or a behind-the-scenes video, this platform helps make your content stand out.
How Pippit Boosts Print-on-Demand Sales
Product videos are essential for boosting sales conversion, and Pippit makes it easy to create high-conversion videos. This AI video creator helps you produce engaging content that shows off your products in the best light.
Pippit also allows you to test different video formats and optimize them for various platforms. Whether you're sharing on social media or embedding videos on your website, this tool ensures that your videos are polished, professional, and effective in driving sales conversion.
Incorporating product videos into your marketing strategy can significantly boost engagement, trust, and sales for your print-on-demand business. With the right tools like Pippit and following proven strategies, you can create videos that convert viewers into buyers and drive the growth of your business.
