Content Repurposing: Get More Views Without Creating New Content!

What is content repurposing

Content repurposing is basically taking your existing article, video, or any form of material you have already created and recycling it into different formats to reach more people through multiple channels. With this, you can get more value from your efforts without starting from scratch every time.

7 smart ways to repurpose content for social media

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1. Post UGC content

Your audiences usually share reviews, testimonials, or photos featuring your product. You can repost them on your page with a little twist or thank you message. It's free content that builds trust and shows real people love what you're doing. Just make sure to always ask permission and give full credit to the creator.

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1. Create infographics

Do you have a long report with stats or a step-by-step guide? Well, you can pick key facts, statistics, or quick instructions and convert them into engaging visuals.

For example, if you wrote a report about "Global warming," you can design a simple infographic with icons and short text and share it on Pinterest or Instagram. This makes it easy for your audience to save and remember.

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1. Use old images as your current post backgrounds

If you’ve been posting on social media for a while, you probably have a collection of images sitting in your archives. Instead of letting them go to waste, use them as backgrounds for new posts.

Add a quote, a fun fact, or a tip related to your niche. You can also use them for announcement posts by placing text at the top. This is a simple way to make old content feel new without much effort.

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1. Convert your blog posts into video scripts

As not many people like reading long posts, you can break it down into 3 to 5 sections to pick key points, remove filler words, simplify the language, and create a script. Then, record yourself explaining the topic, use animated text, or even add stock footage with voiceovers. Add subtitles for viewers who prefer watching without sound.

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1. Break blog posts into short posts

Instead of expecting your audience to read a full article, break it down into bite-sized content for your social media.

Let's say you have a blog post titled “10 Ways to Improve Your LinkedIn Profile.” You can take out key statistics, interesting quotes, or main takeaways and create individual graphics or text posts. Share one tip per day with an engaging caption and a simple graphic. This approach not only stretches your content but also gives followers insights that might interest them enough to read the full article.

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1. Use key points from a podcast to create Instagram reels

If you run a podcast or have been featured in one, extract the most interesting moments and create short Reels or Stories with overlays and add captions online. Include a strong hook at the beginning to make your viewers stop scrolling.

It's a fact that a clip that says, “Most businesses fail because they ignore this one thing…” is more likely to get views than something generic.

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1. Turn webinar slides into carousel posts

Webinar slides are packed with valuable content, but they usually disappear once the event is over. So, rather than letting them go to waste, recycle the main takeaways into a carousel post.

Each slide can become a swipeable image with short, easy-to-digest text. Carousels perform well on Instagram and LinkedIn because they keep users engaged for longer. You can also add a “Save this for later” call-to-action to increase interactions.

Repurposing content is about making sure your best ideas are seen by more people. For this purpose, Pippit offers everything you need in one dashboard.

How to repurpose content effectively using Pippit

Pippit is a powerful video editing and content creation platform specifically for creators, marketers, and businesses. Unlike basic editing apps, it offers advanced features that make content repurposing AI a breeze. It's packed with a video and product photo generator, advertising video templates, AI editing tools, and quick export options that help you create professional-looking videos and images without spending hours learning complex software.

3 easy steps to use Pippit for repurposing content

Below are the step-by-step instructions to use Pippit and repurpose your video content:

STEP 1
1. Generate content

First things first, create a free account on Pippit using your Google, Facebook, or TikTok account. This gives you access to the Home page, where you can click "Video generator" to open the video generator interface. Now, you have two options: manually upload your clips or paste your product link.

STEP 2
1. Edit and customize

To customize your video, click "Edit More," pick a theme, import your logo, and enter your brand's name. Under "More Info," add promo details and choose how you want your video to look. In "Video Settings," select a voice and avatar for the narration, set the video length and language, and then click "Generate."

STEP 3
1. Export and share

Click "Export" to download or share your video in the format you desire. You can also click "Edit More" or "Quick Edit" to make some changes before exporting.

Quick steps to create images using Pippit

Follow these steps to repurpose your blogs or webinars into infographics, posts, or carousels using Pippit.

STEP 1
1. Access image studio

After logging into Pippit, click "Image studio" and hit "Image editor" under Quick Tools. Now, select the canvas size based on your post's needs.

STEP 2
1. Repurpose your content

Click "Templates" in the left panel, search for an infographic, image, or carousel preset, and add it to the blank canvas. Now, click the text and add data from your blog post or webinar. You can also replace the media, overlay stickers, use shapes to change the layout, and apply a specific color palette.

STEP 3
1. Export to your device

Finally, click "Download All," select the file format (PNG or JPG), and set the size to save your post to your device.

Key features of Pippit content repurposing tool

Pippit gives you access to a complete toolkit to repurpose your blogs, videos, or webinars and get fresh content. Here's how:

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1. Powerful video solution

Simply upload your media file or provide your product link and let AI convert it into engaging videos with a custom avatar, smooth transitions, voice, script, and even add captions.A

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1. Smart video & image editing space

Pippit has advanced editing spaces to fine-tune your images and videos for repurposing. You can remove the background, transcribe clips to text, retouch the subject, and more.

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1. Pre-cleared assets for content creation

Access to free image and video templates categorized by aspect ratio, duration, theme, and industry! Since all assets are commercially licensed and fully editable, you can modify them without worrying about copyright issues.

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1. Auto-publisher and analytics

Quickly publish your repurposed content on Facebook, Instagram, and TikTok and track their performance under the analytics tab with ease.

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1. Resize content with one click

Resize JPEG images and videos for Facebook, YouTube, Instagram, TikTok, and LinkedIn instantly. This ensures your content looks great on every platform without extra effort.

Examples of content repurposing for better engagement

Here are some practical ways businesses and creators have done content repurposing successfully.

• Using interviews for different types of content: Brittany Wren (Chief Wordsmith at Stingray Writing) converted a 30-minute interview into multiple pieces of content that drove engagement and PR exposure. She used excerpts to secure media placements, create email newsletters, and make social media posts that gained thousands of impressions.
• Turning webinars into blog posts that rank on search engines: Mark, Director of Content Marketing at Freshpaint, reused an expert-led webinar into multiple content pieces. He created social media posts using short video clips, wrote a Q&A-style blog with embedded videos, and repurposed the transcript into several more blog posts. This not only saved time on content creation but also helped boost SEO. His approach proves that strong ideas make repurposing truly effective.
• Creating more content from big events: The Metadata team planned their DEMAND conference to create content for blogs, social media, and emails. They recorded sessions, asked the right questions, and chose speakers with big audiences to make repurposing easy. They even recycled their experience into a podcast episode and showed how one event can keep generating content.
• Sharing case studies on different marketing platforms: Stella Inabo and her team at Float repurposed case studies into content for multiple platforms. They created PDFs for sales, cut interview clips into YouTube videos, and optimized them for SEO, which led to over 10 new articles. On social media, they converted case studies into 70+ LinkedIn posts and even shared them in their Slack community.
• Expanding reach with help from influencers: The Chief Repurposer at Scaling Rad Content showed how influencers can expand a brand’s reach by repurposing content. She wrote an article on A/B testing and industry experts turned key insights into LinkedIn carousels. These posts got way more engagement than when the brand shared the content itself.

Conclusion

In this article, we've shared what content repurposing is and explored 7 ways to use this marketing strategy for social media. Pippit makes this process even easier with tools that generate videos, edit images, resize content, and automate publishing. Start repurposing with Pippit and make the most of what you've already created!

FAQs

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1. What is a content repurposing agency?

A content repurposing agency converts existing content into new formats for different platforms. They reuse blogs into videos, podcasts into social posts, and long videos into short clips to help brands reach more people. Pippit lets you do the same with easy-to-use tools for video creation, image editing, and resizing.

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1. What are some of the best content repurposing strategies?

Effective content repurposing strategies include turning blog posts into videos, breaking articles into social media posts, using podcast clips for short videos, and repurposing webinars into blog posts. You can also create infographics from key points or repurpose customer reviews into marketing content. With Pippit, you can easily get this done. It has image and video templates, editing spaces for refining your content, and an auto-publisher to post directly to social platforms.

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1. How can you repurpose content for social media?

To repurpose content for social media, turn blog posts into short captions, create infographics from key points, and use video clips from longer content. You can also share quotes from interviews, transform customer reviews into posts, or resize images and videos for different platforms. CapCut Commere Pro makes it easier with tools for quick video editing, image resizing, and ready-made templates for various social media platforms.