Brand Activation Strategies that Turn Heads and Drive Sales!

What is brand activation

Brand activation is a way to create direct engagement with customers through real experiences, like events, social media posts, free samples, or influencer promotions to get the audience's attention. The goal is to make the brand more familiar and memorable.

Content creation is a big part of this, and Pippit's AI video & image creation tools make it easier with its advanced tools!

How to use Pippit for a brand activation campaign

Pippit is a powerful platform for businesses that offers templates, advanced editing features, and AI tools so you can easily produce product images & promotional videos and run a social campaign from a single dashboard. You can use Pippit to design engaging videos that introduce your business during brand activation events, display products, and encourage customers to interact with you.

3 easy steps to use Pippit for brand activation strategy

Pippit helps you create high-quality content without needing advanced editing skills. Here’s how you can use it:

STEP 1
1. Generate video content

Log in to the Pippit dashboard and click "Video generator" on the Home screen to open the video-generating interface. Click "Add Media" to upload your media files from your device or paste the product link from your e-commerce store.

STEP 2
1. Edit and customize

To customize your video settings, hit "Edit More" to select a theme, add your logo, and provide your brand's name. You can also add promo details and choose how you want your video to look under "More Info." In "Video Settings," choose a voice actor and custom avatar, set the video duration and language, and then click "Generate."

STEP 3
1. Export and share

Click "Export" to download or share your video in your preferred format. If you need changes, use "Edit More" or "Quick Edit" before finalizing.

Quick steps to create images using Pippit for brand activation

With Pippit, you can make engaging product images in just three simple steps:

STEP 1
1. Access Image Studio

Go to "Image Studio" and click "AI Background." Upload product photos from your device, assets, or product listings.

STEP 2
1. Remove the background

The tool removes the background automatically. Choose a preset under "AI Background" or use "Background Color" to add a solid color or keep the background transparent. You can also overlay text in different colors, alignments, and fonts.

STEP 3
1. Export to your device

Click "Download," then select the file format, set the image size, and click "Download" again to export it and start using it for promotions. You can also click "Copy as PNG" to copy and paste it directly.

Key features of Pippit's brand activation tool

Pippit not only offers simple UI and basic features but also has advanced tools to take your content creation to the next level.

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1. Powerful video solution

With its one-click video solution, you can easily convert your raw media files or product links into engaging promotions, ads, branding, and other videos. The best bit is that Pippit automatically adds effects, script, captions, digital characters, and voiceover.

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1. Smart video & image editing space

Edit videos and images with advanced yet user-friendly tools! You can trim MP4 videos, resize the aspect ratio, overlay text, stickers, & shapes, add filters and effects, and even remove the subject background to replace it with another one.

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1. Pre-cleared assets for content creation

The "Inspiration" section in Pippit has hundreds of high-quality video and image templates that are categorized by aspect ratio, industry, theme, and duration. You can select the one you like, edit it to suit your needs, and use it for your brand activation services without any licensing concerns.

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1. Auto-publisher and analytics

Schedule posts and track performance with built-in analytics to optimize your brand’s reach. The dashboard lets you post your content for up to a month and analyze the likes, shares, comments, and follower count.

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1. Image studio with quick tools

Image Studio in Pippit has advanced photo editing tools to instantly edit your pictures in batch, increase the resolution, get rid of the background, remove the shadow, and try on clothes on AI models.

5 best brand activation ideas you should try

You can try these 5 brand activation ideas if you want people to notice your business without those boring marketing pitches:

• Team up with other brands: When you partner with another brand, you basically introduce yourself to a whole new crowd that might be interested in your product. Let's say you run a fitness apparel company and team up with a local smoothie shop. You'll start reaching health-conscious customers who might love your gear. It's a win-win situation where both brands get more visibility, and customers get something cool.
• Give away free samples: Since everyone loves free stuff, you can offer samples or trials to test out your product (or service) and get genuine feedback. This can help you build trust and encourage purchases.
• Make your event fun and engaging: Create an experience that your audience actually enjoys. For example, interactive demonstrations, live music, fun challenges, or something totally unexpected. The goal? Make people remember you not just as a brand but as an awesome memory.
• Share what your brand stands for: Customers today care about more than just products. They want to know what you believe in. Are you committed to sustainability? Do you support local communities? Share your story and values openly. They're more likely to support your mission when they connect with you.
• Do something unexpected for your audience: Focus on surprising your audience with a creative stunt, flash sale, or unique experience. The unexpected always gets people talking! They may notice your brand and start interacting with it more often.

Insane brand activation examples that had everyone talking

Some brands go beyond the usual promotions and create buzz-worthy campaigns that stick. Here are five standout examples:

• Revolve - Influencer marketing campaign: Revolve ran the “Revolve Around the World” campaign, which relied on influencer marketing to attract more attention. They invited top influencers on a trip, which started off with a carnival in L.A. The goal was to display their clothing, grow their audience, and increase engagement.
• Fly By Jing - Limited Edition Menu: Fly By Jing teamed up with Shake Shack in 2022 to create a limited-edition menu that featured its signature chili crisp. This partnership promoted the brand in Shake Shack locations around the UK and earned a lot of media attention.
• Coca-Cola - Share a Coke campaign: Coca-Cola’s "Share a Coke" campaign replaced its logo with the most common names to make bottles feel personal. It started in Australia in 2011 and expanded to over 80 countries. People were encouraged to share their bottles on social media using # ShareACoke. This created huge engagement and improved brand awareness.
• HubSpot - Certification program: HubSpot offers free marketing courses with industry-recognized certificates. They give users a chance to learn important skills while also introducing them to HubSpot’s CRM and marketing tools. This makes the program both educational and a smart brand activation strategy.
• Ahrefs - Video marketing: Ahrefs uses YouTube tutorials to teach SEO, digital marketing, and blogging skills while working on its SEO tools. These educational videos help build trust, establish authority, and attract potential customers.

Conclusion

In this article, we've discussed what brand activation is and shared the 5 best ideas you can use for your business. We've also provided some real-life examples and steps to use Pippit to create engaging content and publish it on social platforms to get more traction. Sign up for Pippit now and bring your brand to the spotlight it deserves!

FAQs

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1. What is brand activation in marketing?

The meaning of brand activation is a marketing strategy where businesses directly interact with customers to make them feel more connected to the company. One way to bring brand activation to life is through high-quality content. This is where Pippit offers a one-click video solution, Image Studio, and smart tools so you can easily handle everything from producing promotional content to publishing and tracking it online.

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1. What do brand activation jobs involve?

Brand activation jobs include creating strategies, organizing events, collaborating with influencers, and managing social media promotions. They also analyze customer responses to improve future campaigns. To create engaging content for brand activation, Pippit provides powerful tools for generating and editing videos and images.

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1. How do you choose the right brand activation agency?

To choose the right brand activation agency, look for one with experience in your industry and a strong portfolio of successful campaigns. You can check their past work to see if their style matches your brand and how they measure results and adjust campaigns. For brands looking to create high-quality content for activation campaigns, Pippit provides easy-to-use tools. You can generate ads, promotional videos, product showcases, and more with ease.