Creating before and after ads can be challenging without the right tools. Many marketers struggle to showcase transformations effectively, leading to ads that fail to engage or convert. Without high-quality visuals and seamless editing, these ads may lack authenticity and impact. To make compelling advertisements, businesses need tools that enhance images, refine videos, and automate the creative process. This guide covers the best tools to help you design compelling before after ads with ease.
What are before and after ads
Before and after ads are a powerful way to visually demonstrate a product or service's effectiveness by showcasing real transformations. These ads build trust and credibility by allowing potential customers to see tangible results, making them more likely to engage and convert. Whether in beauty, fitness, home improvement, or digital services, they highlight the impact of a brand’s offering.
These ads can take different formats depending on the message and platform. Static images use side-by-side comparisons with text overlays to emphasize key differences, while videos bring transformations to life through time-lapse recordings or step-by-step progress clips. Slideshows showcase gradual changes by compiling a sequence of images, helping tell a more detailed transformation story.
Presenting clear, high-quality visuals before and after advertisements makes marketing more engaging and persuasive. Using the right tools ensures professional results, helping businesses create compelling ads that drive conversions effortlessly.
Pippit: Best tool for creating before and after ads
Pippit is your go-to tool for making awesome before-and-after ads super easily! Perfect for businesses in beauty, fitness, home improvement, and e-commerce, it's a fantastic way for brands to show off transformations, build trust, and increase sales. With its handy AI-powered templates, high-quality editing options, and super simple one-click export feature, you can whip up eye-catching ads in no time. Whether you're showcasing how effective a product is or sharing customer success stories, Pippit makes sure you get professional-looking results every time. Now, let's dive into how you can create a stunning before-and-after ad using Pippit!.
How to create a before and after ad video with Pippit
Click the link below and follow the three simple steps to create a before and after ad effortlessly with Pippit:
- STEP 1
- Choose a before and after template
To start creating your ad, go to the Pippit dashboard and navigate to the Inspiration tab from the left menu. In the "Video templates" section, use the search bar to type "before and after" and explore a variety of pre-designed templates. Browse through the available options and select a template that best matches your ad style. Once you've found the right one, click on it and select "Use template" to begin customizing your video.
- STEP 2
- Customize your before and after ad
After selecting your template, you can personalize your before and after ad using Pippit's editing tools. Use the Media option to upload your own before and after images or videos. Adjust text using the Text tool to add captions or enhance the transformation message. You can also include AI avatars, background music from the Audio tab, or add Elements like stickers and overlays for a more engaging ad. Once you've customized the layout and effects, review your edits to ensure the transformation is visually compelling and aligns with your branding.
- STEP 3
- Export, publish, and track performance
After finalizing your before and after ad, click the Export button to save your video in high quality. Choose between Download to store the file locally or Publish to share it directly on TikTok, Facebook, and Instagram through Pippit. Once published, navigate to the Analytics section to track engagement metrics like views, clicks, and conversions. Analyzing performance data helps refine future ads for better impact and audience reach.
How to create a before and after image using Pippit
Easily showcase your transformations with just a few clicks. Whether it's a product upgrade, a beauty makeover, or a renovation project, creating a striking before and after image has never been simpler.
- STEP 1
- Choose a before and after image template
To create a before and after ad using images, go to the Pippit dashboard and navigate to the Inspiration tab from the left menu. In the Image templates section, type "before and after" in the search bar to browse a variety of professionally designed templates. Select a template that aligns with your branding and product style. Once you've found the right one, click on it and select "Use template" to begin customizing your ad.
- STEP 2
- Customize your before and after image ad
Once you've selected a template, personalize it using Pippit's editing tools. Click Upload to replace the default images with your own before and after visuals. Use the Text tool to modify captions, ensuring they highlight key transformations effectively. Enhance the design with Shapes, Stickers, or Frames for a more engaging look. On the right panel, utilize the Layers feature to adjust elements, reposition images, or add branding elements. Review your edits to ensure the transformation is visually compelling and aligned with your brand's messaging.
- STEP 3
- Export and download your before and after image ad
Once your before and after ad is customized, click on the Download all button at the top-right corner. In the export menu, choose your preferred format (JPEG or PNG) and adjust the size to match platform requirements. Set the quality to high for the best resolution, ensuring a professional and clear final image. After configuring the settings, click Download to save the image to your device. Your ad is now ready to be shared across social media, e-commerce platforms, or marketing campaigns.
Key features of Pippit for before and after ad creation
- AI-powered templates
Professionally designed layouts optimized for before and after ad creation, ensuring seamless visual comparisons. These templates help businesses create high-quality ads with minimal effort while maintaining a polished and engaging look.
- High-resolution image enhancement
Advanced AI-driven tools improve image clarity, adjust colors, and enhance details for more striking transformations. This ensures that the differences between the "before" and "after" visuals stand out, making ads more compelling.
- Batch image processing
Process multiple before and after images at once, ensuring consistency across campaigns while saving time. This feature is especially useful for businesses running large-scale ad campaigns that require uniform branding and presentation.
- One-click export and multi-platform sharing
Easily distribute before and after ads across social media, e-commerce platforms, and advertising networks. With optimized settings for different platforms, businesses can reach their audience effortlessly while maintaining high visual quality.
- AI-powered background removal
Instantly removes clutter or distractions from images, keeping the focus on transformation. By isolating the subject, this feature ensures a cleaner, more professional ad presentation, making the before and after comparison more impactful.
- Automated ad creation workflow
Reduce manual editing with AI-driven automation, which streamlines transitions, enhances visuals, and optimizes layouts. This feature simplifies the creation process, making it easier for businesses to produce high-quality before and after ads quickly.
Other tools to help you create effective before and after ads
Creating these requires the right tools to enhance visuals, refine edits, and ensure professional-quality results. From image editors to AI-powered design platforms, these tools simplify the process and help businesses craft compelling transformation ads effortlessly.
Canva
Canva is a super easy-to-use design platform that helps both businesses and individuals whip up stunning before-and-after ads without any hassle. With tons of templates, simple drag-and-drop tools, and plenty of customization options, Canva makes ad creation a breeze, so even if you don’t have any design experience, you can still create something amazing!
- User-friendly interface: Canva’s drag-and-drop design makes ad creation simple for beginners and professionals alike. The intuitive layout ensures users can easily place images, text, and branding elements without technical skills. This makes it a great option for businesses looking for quick and effective designs.
- Extensive template library: Canva offers a vast collection of customizable templates suited for various industries. Users can modify colors, fonts, and layouts to create ads that match their branding. These ready-made templates help businesses design high-quality ads without starting from scratch.
- Collaboration features: Teams can work together on the same project in real-time, making it ideal for marketing campaigns. Users can leave comments, suggest edits, and finalize designs seamlessly. This feature is useful for businesses that require input from multiple stakeholders.
- Limited advanced editing tools: Canva lacks the precision and customization options found in professional software. Users cannot perform detailed photo manipulations or advanced retouching. This makes it less suitable for complex transformations requiring high-level adjustments.
- Watermarks on premium assets: Free users face restrictions when using high-quality stock images and design elements. Many premium assets require a paid subscription to remove watermarks. This can limit creativity for those looking to create polished, professional ads without upgrading.
Pricing:
- Free version available with basic features
- Canva Pro: $12.99/month (includes premium templates, stock images, and additional design tools)
- Canva for Teams: Custom pricing for businesses needing multi-user collaboration
Adobe Photoshop
Adobe Photoshop is a professional-grade image editing software that offers advanced tools for creating highly customizable before-and-after ads. With powerful features like layer-based editing, advanced retouching tools, and AI-powered enhancements, Photoshop allows marketers and designers to craft visually compelling transformations with precision and control.
- Professional-grade editing: Photoshop provides advanced tools for precise image adjustments, making it ideal for high-quality ad creation. Users can work with layers, masks, and advanced retouching to achieve flawless results. This allows for complete creative control over ad visuals.
- AI-powered enhancements: Photoshop’s AI-driven tools automate processes like background removal and image upscaling. These features reduce manual work, speeding up the editing process while maintaining quality. This is particularly useful for businesses needing fast yet professional results.
- High-resolution output: Photoshop ensures images are exported in the highest quality for digital and print use. Ads retain sharpness and clarity, making them suitable for social media, websites, and large-scale marketing materials. This ensures brand consistency across different platforms.
- Steep learning curve: Photoshop’s interface and advanced tools require significant training or experience. Beginners may struggle with its functionality, making it less accessible for those who need quick edits. Learning to navigate software efficiently takes time.
- Expensive subscription: Photoshop operates on a paid subscription model, which may not be budget-friendly for all users. The monthly cost can be high, especially for small businesses or individuals. This makes it a costly investment compared to free or more affordable design tools.
Pricing:
- Adobe Photoshop Single App Plan: $20.99/month
- Adobe Creative Cloud (including Photoshop): $54.99/month
- Free trial available
Fotor
Fotor is an intuitive online photo editing tool that simplifies the creation of before and after Facebook ads with its AI-powered features. It allows users to refine images, enhance colors, and remove backgrounds to create seamless transformation visuals. Whether you’re a beginner or a professional, Fotor’s easy-to-use editing tools help craft engaging, high-quality ads that stand out on social media.
- AI-powered image enhancements: Fotor uses AI to automatically adjust brightness, contrast, and sharpness. This improves the overall appearance of images without requiring manual fine-tuning. It is a great tool for businesses looking to create high-quality transformations quickly.
- Easy background removal: Users can remove backgrounds with a single click, ensuring cleaner and more professional visuals. This feature is useful for product-based businesses or service providers showcasing transformations. It allows for seamless ad creation without the need for complex editing skills.
- Web-based convenience: Since Fotor is an online tool, there is no need for software installation. Users can access it from any device with an internet connection. This flexibility makes it ideal for quick edits and on-the-go ad creation.
- Limited customization: While Fotor offers essential editing tools, it lacks advanced features for detailed modifications. Users may find it restrictive when trying to make precise adjustments or add complex visual effects. This makes it better suited for basic rather than intricate edits.
- Premium features require a subscription: Many of Fotor’s most powerful tools, including high-resolution exports, are behind a paywall. Free users have limited access to certain filters and effects. Businesses needing full creative flexibility may need to invest in the paid version.
Pricing:
- Free version with basic features
- Fotor Pro: $8.99/month or $39.99/year
- Fotor Pro+: $19.99/month or $89.99/year
- Free trial available
Picsart
Picsart is a versatile photo and video editing platform that enables users to create stunning before-and-after visuals using a variety of design tools. With AI-powered effects, filters, and background removal features, Picsart makes it easy to craft professional-quality transformations, whether for social media, advertisements, or marketing campaigns. Its intuitive interface ensures that both beginners and experienced designers can create visually compelling before-and-after ads with ease.
- AI-powered filters and effects: Picsart offers a variety of AI-enhanced filters and adjustments that instantly improve image quality. Users can apply artistic effects, retouch photos, and enhance details with ease. This makes it an excellent tool for creating visually appealing advertisements.
- Mobile-friendly editing: Designed for smartphones, Picsart allows users to edit images quickly and efficiently. It provides on-the-go functionality, making it ideal for social media marketers. This ensures that ads can be created and posted without requiring a desktop setup.
- Vast template library: Picsart includes a diverse selection of ready-made templates to help users create ads faster. These templates can be customized with text, colors, and images. This feature helps businesses and influencers maintain a professional aesthetic without much effort.
- Free version includes watermarks: Picsart adds a watermark to exported images in the free plan. Users must upgrade to a premium account to remove branding from their designs. This can make it difficult to produce professional ads without paying for an upgraded plan.
- Not optimized for large-scale projects: While Picsart is great for quick edits, it lacks the depth needed for complex design work. It is best suited for small projects rather than full advertising campaigns. Businesses requiring advanced functionality may find it limiting.
InShot
InShot is a popular mobile video editing app designed for creating dynamic before-and-after video ads with ease. It offers a range of simple yet powerful editing tools, including trimming, speed control, filters, and text overlays. Ideal for social media marketers and content creators, InShot makes it easy to enhance before-and-after transformations with engaging video effects and smooth transitions. Its intuitive interface ensures quick edits, making it accessible to users of all skill levels.
- Intuitive video editing tools: InShot provides an easy-to-use interface for editing short-form videos. Users can trim clips, apply transitions, and add text overlays without needing prior experience. This makes it a great option for businesses looking to create engaging advertisements quickly.
- Optimized for social media: InShot supports various aspect ratios for platforms like Instagram, Facebook, and TikTok. Users can ensure their videos are formatted correctly for different marketing channels. This helps brands maintain consistency and maximize engagement.
- Fast and easy exports: The software allows users to process and save videos in high quality with minimal compression. Exporting is seamless and ensures that video ads retain sharpness and clarity. This is especially useful for businesses that need to create and publish content quickly.
- Limited text and animation options: The platform lacks advanced typography and motion effects. While basic text overlays are available, they do not offer extensive customization. This makes it difficult to create highly dynamic video advertisements.
- Watermarks on free version: The free plan includes a watermark on exported videos, which can affect the professionalism of the content. Users must subscribe to a paid plan to remove branding and unlock additional features. This can be a drawback for those who need high-quality, unbranded content.
Pricing:
- Free version with basic tools
- InShot Pro: $3.99/month or $14.99/year
- One-time purchase option available for lifetime access
- Free trial available
BeFunky
BeFunky is a versatile online photo editing platform that simplifies the creation of compelling before-and-after visuals. With its AI-powered background remover, enhancement tools, and artistic effects, BeFunky allows users to create professional-quality transformations with minimal effort. Whether for social media, advertising, or marketing campaigns, BeFunky provides intuitive tools that make designing impactful visuals easy and accessible.
- AI-powered background remover: BeFunky’s automatic background removal tool helps create clean, professional-looking images. Users can isolate subjects instantly without the need for manual selection. This makes it easier to design polished advertisements.
- Simple interface: The platform is designed for ease of use, making it ideal for beginners. Users can apply filters, add text, and adjust colors effortlessly. This allows for quick ad creation without the complexity of professional software.
- Quick online editing: Since BeFunky is a web-based tool, it requires no installation. Users can access it from any device and edit it on the go. This is beneficial for marketers who need fast and efficient editing capabilities.
- Limited customization: BeFunky does not provide advanced editing features like layer-based adjustments. Users looking for in-depth customization may find its functionality restrictive. It is better suited for basic edits rather than detailed graphic design.
- Some features require a subscription: While the free version offers essential tools, many premium effects and design elements are behind a paywall. Users who want access to the full range of features must upgrade to a paid plan. This can be a limitation for those who need a cost-free editing solution.
Pricing:
- Free version with basic tools
- BeFunky Plus: $9.99/month or $59.88/year
- Free trial available
Impactful use case scenarios of before and after ads
Before and after ads are versatile and can be adapted across various industries to showcase transformations effectively. Whether in beauty, fitness, home improvement, or digital services, these ads highlight real results, helping businesses build trust and drive engagement.
- Beauty and skincare: Brands leverage before and after ads to highlight the effectiveness of skincare treatments, makeup, and hair care products. These visuals help customers see real improvements, making the results feel attainable and trustworthy.
- Fitness and wellness: Gyms, personal trainers, and supplement brands use transformation ads to showcase weight loss, muscle gain, and overall fitness progress. These ads inspire potential customers by visually demonstrating achievable results through their programs.
- Home improvement and interior design: Renovation companies, interior designers, and home decor brands use before and after visuals to showcase dramatic space makeovers. These ads effectively communicate expertise, style, and the value of investing in home transformation.
- Automotive and car detailing: Car detailing services, repair shops, and modification companies use before and after ads to highlight deep cleaning, dent repairs, or complete vehicle makeovers. These visuals showcase the quality of work and help attract customers seeking similar results.
- Digital services and web design: Web designers, branding agencies, and digital marketers use before and after ads to display improvements in website layouts, UI/UX design, and branding aesthetics. These transformations help potential clients understand the impact of a redesign on functionality and user experience.
Real-world examples of before and after ads driving sales
A well-executed before and after ad can significantly influence consumer decisions by showcasing real transformations and product effectiveness. Businesses across various industries have successfully used this strategy to boost engagement, build trust, and drive sales.
- Airbnb property transformation: Attracting more bookings for hosts
Airbnb hosts have leveraged before and after ads to highlight property renovations, making their listings more appealing to potential guests. By showcasing improvements in interior design, amenities, and overall ambiance, these ads demonstrate the value of investing in upgrades. Hosts who used visually compelling transformations saw increased bookings, higher nightly rates, and better guest reviews, reinforcing the effectiveness of strategic property enhancements.
- P90X (Beachbody): Fitness transformations that inspire
The fitness brand P90X leveraged real customer transformations to showcase dramatic improvements in physique and fitness levels. By inspiring audiences with authentic user-generated content, they drove massive engagement and record-breaking product sales.
- Proactiv: Skincare credibility through Visual Proof
Proactiv, a leading skincare brand, built trust and credibility using dermatologist-backed transformations. By showing real people with significant acne reduction, they reassured customers of the product's effectiveness, leading to a surge in subscriptions and long-term customer loyalty.
- Colgate: Subtle yet impactful whitening campaigns
Colgate's whitening toothpaste campaigns cleverly demonstrated the product's effectiveness through natural and realistic transformations. By maintaining authenticity, they boosted consumer confidence and significantly increased conversions, cementing Colgate's dominance in the oral care market.
- Weight Watchers: Emotional storytelling for higher engagement
Weight Watchers created a strong emotional connection with potential customers by showcasing real success stories through side-by-side comparisons. Featuring individuals who had achieved significant weight loss encouraged others to take action, leading to increased memberships and long-term program adherence.
Conclusion
Before and after ads effectively showcase transformations, building trust and driving conversions across industries. With the right tools, businesses can create high-quality visuals that engage audiences and enhance credibility. Pippit simplifies this process with AI-powered templates, high-resolution editing, and seamless automation. Whether for images or videos, it ensures professional-quality results with minimal effort. Start creating stunning before and after ads today with Pippit!
FAQs
- 1
- Why are before and after ads so effective in marketing?
Before and after ads create a compelling visual story that highlights transformation, making them highly persuasive. They build trust by showcasing real results, helping customers visualize product effectiveness before making a purchase. These ads work across industries by reinforcing credibility and driving engagement. To enhance them further, businesses need high-quality visuals and seamless editing, which Pippit provides with AI-powered templates and automation tools.
- 2
- How can I make my before and after advertisements look more authentic?
For authentic before and after advertisements, focus on using real customer experiences, high-quality images, and consistent lighting. Avoid excessive retouching or unrealistic transformations, as they can appear misleading. Adding testimonials or user-generated content increases credibility and relatability. Pippit simplifies ad creation with AI-enhanced editing, background removal, and professional-grade image refinements, ensuring realistic and polished transformations.
- 3
- What’s the best way to use AI tools for before after Facebook ads?
Creating before after Facebook ads requires visually striking content that aligns with platform guidelines and audience engagement trends. AI tools help by automating enhancements, removing distractions, and optimizing aspect ratios for mobile viewing. To make your Facebook ads stand out, use Pippit, which offers one-click templates, AI-powered enhancements, and seamless social media export options for effortless ad creation.
- 4
- Can before and after ads work for digital products?
Yes, before and after ads are highly effective for digital products like software, online courses, and financial tools. These ads can showcase improvements in user experience, website designs, or customer success stories using data visualizations and comparisons. With Pippit, businesses can create engaging video ads, screen recordings, and slideshow transformations with AI-driven editing tools and automated formatting for a professional look.
- 5
- What’s the best platform to run before and after ads?
The best platform for before and after ads depends on the target audience and product type. Facebook and Instagram are ideal for image and video transformations, TikTok excels at short-form engaging content, and YouTube works well for detailed storytelling. To ensure your ads are optimized for any platform, Pippit provides customizable aspect ratios, smart editing tools, and direct publishing features for a seamless ad creation experience.
