You sit down to draft a product description, a sales email, or a blog post that needs finishing, but the words just won't come. That's when AI copywriting tools come in handy. You type in a quick prompt, and they turn it into ready-to-use content. They understand tone, suggest structure, and even give headline options. So, in this article, we walked through six popular options, each offering something unique depending on what you need.
Best AI copywriting tools you need to try
ChatGPT
ChatGPT is one of the top AI copywriting tools for writing full-length blogs, email campaigns, product descriptions, sales copies, and ads. It understands conversational language well and is good at generating ideas and structure, especially for marketing text.
- Conversation memory support: It adapts the conversations based on your previous messages.
- Voice input and web search: Lets you use voice commands and access current information through a web search.
- Link sharing with teams: You can generate a shareable link to review drafts with others.
- Needs strong prompts: You often have to give specific, well-structured instructions for the best output.
- Limited control over format: Some formatting options, like consistent headers or lists, may need manual tweaking.
Jasper AI
Jasper AI is built for teams working on marketing content and ad campaigns. It includes templates, tone settings, and a brand voice feature that keeps the writing specific to your company’s style. The platform also supports SEO, collaboration, and content approval workflows.
- Brand voice upload: You can train it to follow your tone by uploading a style guide.
- Built-in plagiarism tool: Includes a tool to catch duplicate content before publishing.
- Simple UI: Jasper's clean document layout works like Google Docs, which makes it familiar to most users.
- Can struggle with niche topics: Needs manual input or edits when the subject is too specific or technical.
- Initial learning curve: You'll need to spend time exploring tools to get the most value.
Copy AI
Copy AI is another AI writing tool that comes with over 90 tools to create sales copy, emails, and blog posts. Its interface walks you through a simple process. Just enter a topic, guide the tone, and the platform does the rest. It also supports frameworks like AIDA and PAS, which are helpful for writing copy that sells. There's even a tool that turns video transcripts into structured briefs.
- Large template library: Offers tools for nearly every type of digital marketing copy.
- Workflow-based writing: You can build repeatable content flows with little setup time.
- Tone control options: Adjusts voice based on your preferences, such as persuasive, friendly, or professional.
- Can lag under load: Occasionally slows down or stalls when handling long content.
- Needs external fact-checking: May include outdated or incorrect information in longer pieces.
Writesonic
Writesonic is particularly useful for businesses to improve their online presence, offering features like blog post generation, ad copy creation, and product descriptions. It can even generate images, videos, and audio assets. This makes it a practical tool for marketers and business owners who want a quick turnaround.
- Built-in publishing: You can publish content directly to platforms like Shopify, WordPress, or Wix.
- Landing page creation: Generates a functional landing page from just a short product description and list of features.
- Multilingual support: Supports over 25 languages to create content for global audiences.
- Inconsistent results: Some outputs miss the mark or don’t match the brief.
- Limited social templates: Only supports LinkedIn and YouTube content types.
Rytr
Rytr is a free AI writing tool for quick social media copy, especially Facebook and Instagram captions. It comes with over 20 tone presets and supports brand customization. Beyond that, Rytr handles blog outlines, email copy, ad headlines, and more. It can fix grammar, expand on your points, or rewrite content using AI.
- Multi-use support: Handles over 40 content types, such as stories, product descriptions, ad headlines, and more.
- Browser extension: Comes with an extension that works inside tools like Google Docs and Gmail.
- Keyword integration: Syncs with Semrush to support SEO planning, so you can add better keywords to your outlines
- Repetition in long form: Tends to loop when asked to expand ideas.
- Filler content risk: May add unnecessary words or phrases to basic drafts.
Describely
Describly is specifically to help online stores publish clean, SEO-friendly listings that match their branding. The platform allows bulk content generation, and you can publish straight to WooCommerce, Google Ads, and more.
- Bulk content generation: Quickly creates hundreds of product listings in one go to reduce manual workload.
- E-commerce platform support: Connects with WooCommerce, Google Ads, and Shopify for direct use.
- Consistent brand voice: Writes product content to match your brand’s tone across every listing.
- Learning curve upfront: Takes time to configure for your first use.
- Limited free plan: Most powerful tools are locked behind a subscription.
Pippit: One of the top AI script writing tools for videos
Pippit is an advanced content creation platform for content creators, marketers, small business owners, or anyone who wants to create engaging videos with AI-generated scripts quickly. You can use it for social media posts, product promos, tutorials, or even internal team updates.
It offers ready-made Shopify templates, multiple languages, customizable avatars, and script tones that match your message. You can also publish directly to platforms and track how your content performs.
3 easy steps to use Pippit for creating video scripts
Pippits makes it quite simple to generate marketing videos with scripts for different themes. Simply click the link below to get started and follow these steps:
- STEP 1
- Generate content
First, sign up for Pippit and go to "Video Generator" or click "Marketing Video." Then, just paste your product link to pull in the details automatically, or click "Add Media" to upload your files and enter the info.
- STEP 2
- Edit and customize
Next, click "Edit More" to add your theme, intro, logo, brand name, and category, and hit "Confirm." If you want your images to look sharper, switch on the "Auto Enhance" option. After that, choose your highlights and head over to the "More Info" area to pick a video style. Then, you can set the video type and decide the video format, how long it should be, the digital character and voice, size, and language. Once you’re happy with everything, hit "Generate."
- STEP 3
- Export and share
Once your videos are good to go, pick the one you like and hit "Quick Edit." You can tweak the script or switch it to another language if needed. When you’re happy with the final version, just click "Export" to save or publish your video.
From script to video generation: key features of Pippit
- 1
- Powerful video solution
You can turn raw media files or even a product link into a full video with Pippit. It adds script, voiceovers, captions, and avatars, and even picks the video style based on your selected tone and language.
- 2
- Smart video editing space
After your video is generated, you can tweak almost anything. It lets you fix the color & detail with AI, add captions to your videos, overlay transitions, animations, or effects, adjust speed, or even clean up shaky footage. You can also swap backgrounds and remove facial blemishes with a few clicks.
- 3
- Pre-cleared assets with AIDA-style copy
You get access to video templates and stock visuals that are ready for commercial use. Each template comes with a pre-written copy that follows the AIDA structure, such as headlines, clear benefits, and a strong call-to-action, which makes your message easier to follow.
- 4
- Auto-publisher and analytics
Once your video is ready, you can schedule it to go live directly on platforms like TikTok, Instagram, or Facebook. Pippit also tracks how each post performs, so you can see what’s working and adjust your content plan easily.
- 5
- Quick tools for videos
Pippit transcribes your video automatically and lets you remove filler words or awkward pauses. You can even overlay the clean text as captions so your video is more engaging and reaches a larger audience.
Best use cases for AI writing tools like ChatGPT in business
- Generating email campaigns: There's no doubt that producing a full email sequence for a product launch or promo can take hours. That's where AI tools suggest headlines, subject lines, and body text that match your tone and speed up the process. You can even generate follow-up emails or segment messages for different audiences. This helps you stay on schedule and keep your audience engaged.
- Creating product descriptions for e-commerce: If your store has dozens (or thousands) of items, it may be difficult to write descriptions manually. But with these tools, you can easily generate product blurbs based on a few keywords or features. You get descriptions that are clear, readable, and specific to your audience.
- Producing social media captions: AI copywriting tools can provide you with catchy, relevant captions based on your brand’s voice and the message you want to pass on to your followers. This is especially helpful when you’re out of ideas or need to keep your content the same on multiple platforms.
- Drafting ad copy for campaigns: These tools give you the option to test multiple headlines, CTAs, and variations for different audiences. You can create ad text for Google, Meta, or YouTube in minutes and quickly adjust based on what works best.
- Creating video scripts for marketing: AI can be a big help for brands that use video to promote products or services. Tools like "Pippit" can draft scripts in different tones based on your topic and turn them into complete videos using custom avatars, voices, and templates.
Conclusion
In this article, we've reviewed the 6 best AI copywriting tools and discussed where each fits best in your workflow and what to watch out for before using one. We've also shared their use cases for business purposes. If your main focus is content for videos, scripts, editing, and quick publishing, Pippit gives you a full package. It even has preset templates with AIDA copywriting to give your content a solid message structure. Start using Pippit now and get faster results for your marketing campaigns.
FAQs
- 1
- What are AI copywriting tools?
AI copywriting tools use AI to draft blog posts, product descriptions, social media captions, email copy, and more based on the prompts you provide. They look at patterns in human writing to generate sentences that feel natural and on-topic. But if your content plans include videos, you’ll likely need more than just text. That's where Pippit offers custom templates with proper ad copy and even generates scripts while making your videos.
- 2
- How do AI content writing tools work?
AI content writing tools use machine learning models trained on a large amount of text from books, websites, articles, and other sources. When you type a prompt, they predict what words should come next based on patterns it has seen before. It tries to form sentences that match your topic, tone, and goal. If you’re planning to use that content for videos, Pippit steps in to take care of the next part. It not only generates scripts for your videos but also lets you add your own.
- 3
- What can I create with AI story writing tools?
AI story writing tools let you create short stories, articles, video scripts, and longer narratives. They can brainstorm ideas, build plots, develop characters, and write dialogue. You can have a story written for you in minutes. But if you're looking to turn those written stories into engaging visual content, Pippit has you covered. It generates not only the script but also creates the full video, from scene creation to voiceovers, and even provides a set of AIDA-style templates for marketing your story.
