If you find it hard to get your business noticed, online advertising services give you the right tools and data to reach your target customers effectively and increase your sales. But with so many options, it can be tough to know where to start. To help you with this, we'll explore the five best platforms, along with their key features, pros, and cons. We'll also provide a short guide on selecting the top service for your marketing goals.
Top online advertising services for small businesses
Mailchimp
Started as an email marketing tool, Mailchimp now offers full online advertising internet marketing services. You can create campaigns, social media ads, landing pages, and digital postcards all in one place. It also provides audience insights and automation tools to send the right message at the right time.
Key Features:
- Integrations: Easily integrates with Mailchimp for Salesforce, Canva, Instagram, Shopify, Google Analytics, WooCommerce, Zaiper, and 300 other platforms.
- Content creation: Offers AI-powered tools to create on-brand content for your advertising.
- SMS campaigns: Supports SMS ad campaigns with the same segmentation, targeting, and insights as emails.
- Free plan available for up to 2,000 contacts.
- Useful ad templates for different industries.
- Segment audience based on demographics, location, and more.
- Limited customization options for templates.
- High-cost paid subscription plan.
Google Ads
Google Ads puts your business in front of people who are actively searching for what you offer. It works on a PPC model, which means you only pay when people click your ad. You can run search (text in Google results), display (visual on websites), shopping (product listings), and YouTube ads.
Key Features:
- Audience targeting: Shows targeted ads to people based on location, keywords, behavior, interests, and search terms.
- Budget flexibility: Sets how much to spend on the ads and even provides recommendations for your campaigns.
- Integrated analytics: Track and improve your campaigns for ROI with its analytics tool.
- Huge reach with high-intent customers.
- Works well for both online and local businesses.
- Drives instant results for each campaign.
- Requires ongoing attention to maintain good ad campaign performance.
- Can get expensive if not managed well.
Hubspot Marketing Hub
HubSpot is another online advertising service that offers email marketing, social media, blogging, and lead tracking on one platform. It gives you access to landing page builders, forms, and marketing automation tools to generate leads, send follow-ups, and improve performance. Their CRM keeps track of customer interactions so you can optimize your future strategies.
Key Features:
- Social media scheduling and management: Provides a social media content calendar to schedule, manage, and analyze your posts from one place.
- Contact management: Organizes customer details, tracks interactions, and helps segment audiences for targeted marketing.
- Strategic reporting: Offers analytics and reports for your email, SMS, and social media marketing campaigns.
- Great educational resources and support.
- Offers suggestions for best times for posting on social media and on-page SEO.
- Customizable email templates for marketing.
- Expensive pricing tiers.
- New users may take time to understand the ins and outs of the platform.
Ahrefs
Another one of the top advertising online services is Ahrefs, which helps you find the right keywords, track rankings, and spot content opportunities. You can also analyze competitors, find broken links, and check your backlink profile. The tool even shows you what content performs best in your industry.
Key Features:
- Extensive index: Has more than 295 billion indexed pages and over 16 trillion backlinks.
- Backlink analysis: Identifies backlinks, monitors link quality and finds opportunities to improve website authority.
- Site audit: Scans your website for technical issues, broken links, and SEO errors to improve performance.
- Content explorer for topic ideas.
- Tracks keywords right down to town or city.
- Offers detailed domain monitoring and comparison.
- No free plan, and pricing is high for small businesses.
- Mostly focused on SEO, not a full advertising solution.
Meta Facebook Ads Manager
Facebook Ads Manager lets you target specific audiences across Facebook, Instagram, and Messenger through image, video, carousel, and story ads. The platform also includes ad scheduling, budget management, and detailed audience targeting tools to make advertising ads online much easier for you!
Key Features:
- Retargeting: Shows ads to people who have interacted with your website or app to increase conversions.
- A/B testing: Test different ad versions to see which one performs better.
- Real-time feedback: Provides instant data on ad performance to adjust targeting and budget as needed.
- Works well for both B2C and B2B.
- Available as an iOS and Android app.
- Higher user engagement with the ads.
- Competition increases ad costs in some industries.
- Algorithm changes can impact ad reach.
Choosing the best online ad services: A quick guide
Choosing the right online advertising service can help your business grow faster, reach the right audience, and maximize your budget. But with so many options, it's important to pick the one that fits your needs. Here's how you can make the best choice:
- 1
- Understand your needs and goals
Before picking a platform, be clear about what you want to achieve. Also, consider your budget, define your target audience, and decide how much time you can spend managing ads. When you sort out these basics, they will point you toward platforms that make the most sense for your situation.
- 2
- Shortlist top online advertisement services
Once you know your goals, research the best platforms that fit your industry and goals. Always focus on 3-4 services that match your needs rather than trying to explore everything at once.
- 3
- Access their services to compare features
Since every platform offers different features like audience targeting, automation, or analytics, try to compare their strengths to see which one provides the best value. Pay special attention to features that directly assist you with your main goals.
- 4
- Analyze competition
Ensure you check where your competitors are advertising and how they engage customers. Look at their ad formats, messaging, and audience targeting to get insights into what works in your industry. This research can reveal winning strategies so you can avoid common mistakes. But keep in mind that just because a competitor is using a platform doesn't mean it's right for you.
- 5
- Test and Optimize
Lastly, start with a small budget and test multiple ad formats on your selected platform, keep track of your results, and adjust your strategy based on the data. You can give each platform at least a month before deciding if it's worth your time and money. You can also reach out to an online advertising agency that handles all your ads and marketing tasks for you.
Maximize your reach using Pippit for free
Pippit offers a video generator, pre-cleared templates, advanced video editing, and quick product integration to quickly create ads for any marketing campaign. You can create and customize content, add engaging effects, and resize videos for social and professional platforms without advanced editing skills. The best part? It's free to use, which makes it ideal for businesses looking to increase reach without extra costs.
Steps to create online ads with Pippit
You can generate and design image or video ads by following these quick steps on Pippit.
- STEP 1
- Generate your content
First, go to Pippit to sign up and click "Video Generator." Now, import your image or clips from your device or product link, provide any necessary details, and hit "Generate" to get ad videos in seconds.
For image ads, click "Image Studio," choose "Image Editor," and select the size under "Marketing," or manually enter the aspect ratio and click "Create."
- STEP 2
- Edit & customize
Select any of the AI-generated ad videos and click "Quick Edit" or "Edit More" to customize the script, captions, and digital character.
You can also apply effects or filters, add stock media files, overlay stickers, or include transitions between the scenes to create urgency around the product. Then, increase the resolution, retouch the subject face, fix the color issue, and do other edits.
To create image ads, go to "Templates" to select a preset and change the text and picture with your own content. Then, overlay stickers, add shapes or frames, and apply filters to improve the color. You can also use smart tools to remove blemishes, resize the layout, create a design from a text prompt, and more. The editor also has an AI text-to-image generator to create some ideas for your ads.
- STEP 3
- Export & share to social platforms
Finally, click "Export" or "Download All" in the top right corner of the editor to save your ad video or image and use it later for your campaigns on any of the online advertising services.
Key features of Pippit to boost online marketing and advertising
Pippit steps in as a powerful solution for businesses to design professional-looking ad content without needing expert skills. Let's look at the key features that make it stand out.
- One-click video solution
The one-click video generator quickly turns your basic product photos or clips into engaging videos in seconds. The platform automatically edits and formats your content so you can totally focus on your ad campaigns.
- AI product images
The AI Image Studio in Pippit creates stunning product photos without expensive photo shoots. You can remove backgrounds, add text, or even place your product in different settings.
- Advanced video and image editing
For those who want more control, Pippit lets you fine-tune your content with professional tools that are actually easy to use. You can adjust colors, add text overlays, create custom animations, and include music or voiceovers.
- E-commerce marketplace integration
Pippit integrates with major e-commerce platforms like Shopify, TikTok Shop, and Amazon. This feature makes it easy to sync product information and create ads for your online store.
- Auto-publisher and analytics
The auto-publisher automatically schedules posts on Facebook, Instagram, and TikTok at the best times. You can also use its Analytics to track how your content performs with clear performance and engagement insights.
Tips for using online advertising to drive e-commerce success
Let's explore proven tips to increase the visibility of your e-commerce business and get more sales:
- Create a proper marketing strategy: The first step is to set clear goals and know exactly who you want to reach. Also, map out which platforms your ideal customers use most and what kind of content they engage with. Then, create a month-by-month plan that includes what you'll post, when you'll run ads, and how much you'll spend.
- Improve your SEO: Ensure you follow the best SEO practices to make your online store easy to find on Google. Focus on writing detailed product descriptions, creating buying guides, and improving your website loading time to bring in customers who are already looking for what you sell.
- Run an influencer marketing campaign: Consider teaming up with social media creators whose followers match your target customers. You can work with them to create authentic content that shows how your products fit into real life, not just staged ads.
- Share user-generated content: You can encourage your happy customers to share pictures or videos and reviews of your products and then use an MP4 editor or edit and post this content on your social accounts and website to build trust with new shoppers and gain more customers.
- Run PPC ads: Pay-per-click ads allow you to target specific keywords and only pay when people click your ad. You can start with small, targeted PPC campaigns on different platforms to reach potential buyers who are already looking for products like yours.
- Monitor and optimize: Always keep a close eye on which marketing efforts bring in the most sales, and pay attention to metrics like click-through rate, conversion rate, and ROI. Based on these insights, you can test multiple creatives, keywords, or targets to adjust your campaigns and improve results.
Conclusion
In this article, we've discussed top online advertising services and provided a detailed guide to choose the best one for your business marketing goals. We've also explained how Pippit can maximize your reach with professional ads. It offers tons of advanced features, like image and video editor, templates, video generator, and others to design engaging content for your campaigns.
Ready to take your advertising to the next level? Start using Pippit today!
FAQs
- 1
- How can online marketing and advertising benefit my business?
Online marketing helps your business reach more people, build brand awareness, and increase sales. It allows you to target customers and track how well your ads are doing so you can improve them over time. Since these advertising campaigns need professional content, Pippit provides a one-click video solution, AI tools to enhance product images, and editing options to customize content. It also works smoothly with e-commerce platforms, helping you create ads that bring traffic to your store. Moreover, with auto-publishing and analytics, you can easily manage and improve your campaigns on social accounts.
- 2
- What are the best online advertising platforms?
Some of the top online advertising platforms are Google Ads, Mailchimp, Ahrefs, Facebook Ads Manager, and Hubspot Marketing Hub. These platforms offer different features to help businesses reach their target audience effectively. Pippit is a complete content creation toolkit that complements these platforms and allows you to create and edit professional ads quickly and easily.
- 3
- Can I get free advertising online?
Yes, you can get free advertising online through platforms like social media, Google My Business, and email marketing. Not only that, but you can also use Pippit to generate video ads, sales posters, banners, flyers, email headers, and even menus for your ads.
