CapCut Commerce Pro Rebrands to Pippit: A Smart Creative Agent for Everyone

CapCut is passionate about empowering our creators with intuitive tools to easily create incredible content, regardless of editing experience. Today, we're excited to announce that CapCut Commerce Pro is rebranding to Pippit, a smart creative agent equipped with AI-powered content creation tools designed to help marketers, businesses, creators and individuals produce high-quality marketing, branded and organic videos/images faster and smarter.

Expanding Our Vision

Previously focused on commercial and business users, Pippit is now expanding its capabilities to a wider audience—including creators, small businesses, marketers, and individuals—seeking intuitive, high-quality tools for content creation, marketing, and personal branding. Building on the expertise and insights gained from CapCut Commerce Pro, Pippit helps streamline the entire creative process for everyone—from, from ideation to production and distribution—eliminating barriers to high-impact content creation. Accessible without specialized video editing skills, whether for business growth or professional-quality storytelling, Pippit makes it easier than ever to create stunning visuals and engaging videos that stand out across digital channels.



More than just a content creation tool, Pippit serves as a creative agent, using AI-driven features and intelligent automation to help users produce, edit, and scale their content effortlessly. Whether you are launching a marketing campaign, or enhancing personal storytelling, Pippit provides the flexibility and smart solutions needed to turn ideas into compelling, professional-grade content—quickly and efficiently.

Simple creative tools for everyone

Wherever you are in your content creation journey, Pippit provides you with the essential tools to bring your ideas to life. Standout features include:

• Link to Video: A smart tool that instantly turns any of your website links into engaging marketing videos.
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• AI Avatars and Voices: AI-generated presenters that help bring your content to life, assisting with everything from product demonstrations to explainer videos.
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• Image Studio: A graphic design suite built to help you to create, edit, and enhance images and marketing graphics quickly and effortlessly. Smart features include Layout to Poster, Background Removal, and Batch Editing.
• Smart Creations (Beta): A smart agent that delivers ready-to-use daily content tailored to your brand.
• Commercially Licensed Creative Assets: Leverage a wide range of video and image templates, all commercially licensed, to give users more ways and inspirations to create content.
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Available as its own independent platform, Pippit provides a seamless and flexible web-based product, giving users the freedom to create, edit, and share their content whenever inspiration strikes. To celebrate the rebrand, Pippit is free for everyone for 30 days, including existing users. Additionally, users who sign up for a subscription will receive a 45% off discount. Whether creating videos, marketing materials, or branded content, users can effortlessly distribute their creations across digital platforms that cut through the noise.



Pippit is redefining video and content creation, making professional-quality marketing and storytelling accessible to all. Stay tuned as we continue to innovate and support the next generation of creators and marketers.